The two departments formulate specifications: these 31 behaviors must not appear online anchors!

In order to further standardize the behavior of online anchors, strengthen professional ethics, and promote the healthy and orderly development of the industry, on the 22nd, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly released the "Code for Conduct of Cyber ​​Anchor Behavior".

The "standard" includes eighteen articles, covering the "network anchor should adhere to the correct political direction, public opinion orientation and value orientation, advocate social morality, adhere to professional ethics, cultivate personal morals, adhere to healthy style, and consciously abandon vulgar, vulgar, kitsch, kitsch. Wait for low -level fun, consciously oppose traffic supremacy, deformity aesthetics, 'rice circle' chaos, gold worshipism and other bad phenomena, consciously resist violation of laws and regulations, damage network civilization, contrary to network morality, and harmful network harmony. Users should guide users Civilized interaction, rational expression, reasonable consumption, jointly build a civilized and healthy network performance, online audiovisual ecological environment "and other important contents.

"Standard" clearly clearly, the anchor should obtain the corresponding practice qualification for the content of high professional levels (such as medical, financial finance, law, and education). Review and record.

The "standard" requires that online performances, online audiovisual platforms and brokerage agencies must strictly fulfill their legal duties and obligations and implement their main responsibilities. According to the standards of these actions, strengthen the education and training, daily management and standard guidance of online anchors. Establish and improve internal institutional specifications such as network anchors, training, daily management, business scoring files, and "red and yellow cards" management. Web anchors who follow the good and exemplars to comply with the standards of behavior to conduct positive incentives; online anchors who have violated behaviors must strengthen warning and restraint; online anchors who have serious nature, multiple problems, and repeated teaching should be banned. Relevant network anchors are included in the "blacklist" or "warning list", and it is not allowed to be broadcast again in the form of replacement accounts or replacement platforms. Criminal responsibilities are investigated in accordance with the law for network anchors that constitute crimes. The illegal losing artists shall not provide public performances and vocalization opportunities to prevent the transfer of the transfer position. Network performances and online audiovisual brokerage agencies should strengthen the management and restraint of online anchors, provide brokerage services in accordance with laws and regulations, and safeguard the legitimate rights and interests of online anchors.

31 behaviors must not appear

"Specifications" pointed out that in the process of providing network performances and audiovisual programs, the following 31 behaviors must not appear:

● Release the basic principles that violate the constitution and the content of violations of national laws and regulations;

● Publish subversive state power, endangers national unity, sovereignty and territorial integrity, endangered national security, leaked national secrets, and harmed national dignity, honor and interests;

● Release the content of weakening, distorted, and denying the leadership, socialist system, and reform and opening up of the Communist Party of China;

● Release the contents of vilifying national cultural traditions, inciting national hatred, national discrimination, distorting national history or national historical figures, harming national feelings, destroying national unity, or infringing national customs and habits;

● Violation of national religious policies, carry out religious activities in non -religious places, and promote religious extremism, cult, etc.

● Spoof, slander, distort, or show the advanced Chinese culture, revolutionary culture, and socialist advanced culture in improper way;

● Sparking, distorted, ugly, blasphemy, deeds and spirituality of heroes and model characters;

● Using deep falsification technologies such as face -changing facade to fake and tampered with party and state leaders, heroes, party history, history, etc.

● The public image of the people's army, police, judges and other specific occupations and groups;

● Promote discrimination of reasons such as race, nationality, region, gender, occupation, physical and mental defects;

● Promoting obscenity, gambling, drug use, rendering violence, blood, horror, pyramid scams, fraud, teach crimes or teach crime methods, expose investigation methods, display guns, control knives;

● Building, deliberately disseminating false horror information, false danger, epidemic, disaster, police situation, disrupt social security and public order, and destroy social stability;

● Excessive thriller, horror, physiological pain, and mental hysteria, causing strong senses, mental stimulation, and can cause physical and mental discomfort pictures, lines, music and sound effects, etc.;

● Insulting, slandering others, or spreading the privacy of others, infringe on the legitimate rights and interests of others;

● Unauthorized use of works that have copyrights by others;

● Hype on social hotspot and sensitive issues or deliberately create "hot spots" of public opinion;

● Specifications, scandals, scandals, inferiority, and low communication style, promote the content that violates the core values ​​of socialism and violates public order and customs;

● Clothing makeup, language behavior, live setting room, etc. show sexual cues and sexual teasing content;

● Introduce or display suicide, self -harm, violent blood, high -risk actions, and other dangerous behaviors that are likely to cause minors to imitate, show content that induces smoking, alcoholism, etc. to induce bad habits of minors;

● Using the role of minors or minors for non -enrollment business propaganda, performances, or as gimmicks to obtain business or improper benefits, guide the content of error values, outlook on life and morality;

● Promote feudal superstition cultural customs and ideas, and violate scientific common sense;

● Destroy the ecological environment, display the abuse of animals, kill, and eat national protected animals;

● Fans of food, show fake eating, vomiting, overeating, etc., or other content that is easy to cause bad diet consumption and waste of food;

● Guide users to interact vulgar, organize institutional fans to tear up, pull stepping on war, rumor attacks, and implement cyber violence; ● Marketing counterfeit and infringement, infringe intellectual property rights, or do not meet the protection of personal and property security requirements, fiction or tampering transactions, tampering of transactions, and tampering with transactions, Pay attention, view volume, likes, and other data traffic falsification;

● Exaggerated propaganda misleading consumers, to deceive consumers through false commitments, use absolute words, and violate advertising -related laws and regulations without permission to live sales, specialized items, etc.

● Passing and harassing advertisements through "barrage", live broadcast names, announcements, voice, etc.

● Through organizational hype, hiring water forces to brush gifts, and publicize the "brush gift lottery" and other means, implies, seduce, and encourage users to "reward" a large amount to seduce minor users ";

● Involved in national security and public safety, affecting normal production, living order of society, affecting the normal life of others, infringing on the privacy of others and other laws and regulations, and other laws and regulations, the shooting or broadcast of the places for prohibited by other laws and regulations;

● Show or speculate on a large amount of luxury goods, jewelry, banknotes and other assets, showing unauthorized luxury lives, and degrading the wealthy behavior of low -income groups;

● It is prohibited from laws and regulations and other behaviors that have adverse effects on online performances and online audiovisual ecology.

Disclaimer: This article is transferred from CCTV News

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