The new car is used for the anchor for live broadcast?The car dealers were sentenced to 10,000 yuan!

The carefully decorative new car sends a car dealer, and has not yet been promoted, but found that other anchors are using it to live broadcast! Do you have to compensate for the loss? Recently, the Guangzhou Baiyun Court concluded the dispute.

In order to carry out promotion activities for its anchors, Jianmou ordered ten cars from a car dealer and paid car purchase. Jiamou Company was still kept in a car dealer after the decoration of the ten cars.

Two months later, the company unexpectedly found that other anchors used the vehicles that had been purchased and modified to live live broadcast, and also made misleading remarks in the live broadcast.

The company believes that the live broadcast will cause fans to doubt their company's goodwill, and then question the authenticity of the car delivery activity. influences.

A car dealer issued a statement later, admitting that the vehicle was used by others for publicity due to errors in work arrangements. It could cooperate with the company to ask the anchor to stop the live broadcast and apologize.

Since then, the two parties have failed to reach an agreement on the compensation issues. The company believes that the default of a car dealer has caused the goodwill to be damaged, and then claimed to the court to ask a car dealer to issue a written clarification in writing and compensate the losses.

The court judged after hearing: a car dealer compensated the company to the company to lose 10,000 yuan; it rejected other litigation requests of Jianmou. The judgment has come into effect.

Judge said: market business entities should pass on the concept of integrity management of the rule of law

According to Article 509 of the "People's Republic of China", the subject of the contract shall fully fulfill their obligations in accordance with the agreement. In addition to the obligations of the main contract, they should also fulfill the obligations of the contract to protect the rights of the contract.

In this case, when the company has paid the car purchase payment in full, a car is a contract with a contract with the contract of the vehicle before the vehicle is officially delivered. The vehicle involved in a car is used to give away fans. Without the consent of the company, the vehicle involved in the vehicle was delivered to the outsiders of the vehicle. During the shooting process It has not been stopped, and there are subjective faults. Objectively, it has also caused the value of the case involved in modified vehicles as a gift of goods and the reduction of the goodwill evaluation of the company. It has constituted a breach of contract.

The court comprehensively considered factors such as the length of default, the degree of default, and remedy afterwards, and determined that a car dealer would compensate the loss of 10,000 yuan to the company as appropriate. Because the ownership of the vehicle used in the video, the ownership of the vehicle in the video made a clarification statement, which is enough to eliminate the public’s doubts about the ownership of the vehicle. Support.

Here we remind that the market operating entity should pass on the concept of the rule of law of integrity operations, adhering to the spirit of the contract, correctly and fully fulfill their contractual obligations, broaden the business with "sincerity", win business opportunities with "faith", and implement the integrity to a line of words and actions Among them, the business environment of fairness, integrity, and rule of law jointly creates a fair, honest and rule of law.

Text/Guangzhou Daily · Xinhuacheng Reporter: Articles of Association Correspondent: Cloud Fa announcement/Guangzhou Daily · Xinhuacheng Reporter: Chen Youzi Guangzhou Daily · Xinhuacheng Editor: Lin Weilin

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