A subsidiary of Alibaba, a subsidiary of Alibaba, for registering "Gu Aling"

Volkswagen · Poster Journalist Zhu Xiaochong reports

Recently, Alibaba Technology (Beijing) Co., Ltd. was fined 80,000 yuan by the Beijing Market Supervision and Administration Bureau for violating the trademark law. It is understood that Alibaba Technology (Beijing) Co., Ltd., as a trademark agency, has been entrusted by Jiang Hongyu Bookstore, Quyang Township, Donghai County and Shanghai Gaozang Technology Co., Ltd. to apply for a registered trademark "Gu Ailing" and "Eileengu". 300 yuan. After that, the parties applied for the above trademarks for two companies through the website of the State Intellectual Property Office.

After review by the State Intellectual Property Office, in accordance with the relevant provisions of the Trademark Law, Gu Ailing believes that Gu Ailing is the first naturalized athlete of Chinese skiing in 15 years of age, and social media has a high degree of attention. Use of trademarks; in addition, "Eileengu" is Gu Ailing's English name, which is used as a trademark to make consumers misunderstood. It is not allowed to use it as a trademark. It decides to reject the application for the two companies to act as the above trademark registration.

The reporter found that Jiang Hongyu Bookstore, Quyang Township, Donghai County was one of the earliest subjects to apply for the "Gu Ailing" trademark. , Register the "Gu Ailing" trademark. After the trademark application was accepted, it was rejected on December 18, 2021 after more than two years of "replenishment" and "negotiation".

According to China Trademark Network, in addition to Jiang Hongyu Bookstore, Quyang Township, Donghai County, since then there have been "Zhang Shuai", "Chengde Bole Investment Co., Ltd.", "Zheng Ziyu", "Jinghu District Naibao Advertising Design Studio", "Tianjin Fangfang and Duo Duo Technology Co., Ltd. "Waiting for multiple subjects also applied for the" Gu Ailing "trademark in multiple categories. However, these trademarks are in the state of rejection, invalid or waiting for the substantial review.

"According to Article 32 of the Trademark Law of the People's Republic of China, applying for trademark registration shall not harm the existing rights of others, nor can they register for the first use of the trademark that has been used and has a certain impact." Therefore, lawyer Wei Xianyao, the director of Jinan Deyi Legal Service Institute, told Volkswagen Network · Poster Journalist that the three words "Gu Ailing" have no practical significance from the semantics of Chinese. Although the popularity and business value, the registrant's business consciousness is strong, but it cannot be denied that its subjective uses the maliciousness of using Gu Ailing's popularity to obtain unfair interests.

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