These brands terminate cooperation with Li Yifeng!Can you claim it?

Zhongxin Jingwei, September 11 (Yan Shuxin Changtao) On the 11th, the Beijing police reported that Li Yifeng was detained several times. Zhongxin Jingwei noticed that then, multiple brands announced the termination of cooperative relationships with it.

It is understood that before, Li Yifeng had at least 14 business endorsements, including Honma Golf, Panerai Panerai, Prada Prada, REMYMARTIN head horse, Kyoto Nianci, Kangba, comfortable, duck and duck down, real fruit particles, real fruit grains , Liufu Jewelry, Paris L'Oreal, Hunting, Duck and Duck.

As of press time, 11 brands have terminated cooperative relationships with Li Yifeng, including real fruit, Kyoto Nianci, golf, comfortable, Panerai, Liufu jewelery, Prada, duck duck, head horse, and Kangbach. Hunting and recruitment said that the endorsement cooperation with Li Yifeng has expired on July 3, and related propaganda has ended with the contract.

Li Yan, a senior partner of Shanghai Hansheng Law Firm, told Zhongxin Jingwei that in general, due to the artist's problem, the brand party not only does not need to be responsible, but also can claim economic losses and brand reputation losses from artists.

"Generally speaking, the brand will sign the corresponding business contract with the artist, and there will be some clauses to clearly restrain some behaviors of the artist. If the artist is verified that there are indeed improper behaviors such as illegal and illegal regulations, it may be due to violations of the corresponding correspondence Contract clauses involve relevant liability for breach of contract. "Li Yan said.

Li Yan mentioned that after the artist has a breach of contract, the brand can terminate the contract with the artist according to the specific contract terms and ask him to pay the liquidated damages. "If the brand's goodwill and product sales have been caused, the brand can ask the artist to bear it and make a claim to the court; if there is no loss, the brand can also be based on the original contract. The artist is required to bear the corresponding liability for breach of contract, and the specific liquidated amount depends on the content of the contract. "

Xia Hailong, a lawyer of Shanghai Shenlun Law Firm, told Zhongxin Jingwei that in the business endorsement contract, there are generally terms of terms. , Lift the endorsement contract. For celebrities, not only the endorsement fees are not available, but they will also compensate the brand's losses or liquidated damages in accordance with the contract. "If the company or star company refuses to perform the responsibility of breach of contract, the brand can sue." Xia Hailong said.

In terms of business layout, Tianyancha APP shows that Li Yifeng has a total of 7 companies, of which 4 are the state of duration, including Shanghai Fengyan Cultural Media Center, Shanghai Fenglu Cultural Media Center, Shanghai Li Yifeng Film and Television Cultural Studio In the room, the above four companies are wholly -owned by Li Yifeng.

It is worth mentioning that the three companies with Li Yifeng's cancellation status were canceled in March and April 2022. Among them, Xiamen Qianyi Shengbo Cultural Media Studio was canceled on March 15th, and Hainan Chongduri Cultural Communication Studio , Hainan Chongdeli Cultural Media Partnership (Limited Partnership) was canceled on the same day on April 12.

According to the media quoted the perspective of lawyers, Li Yifeng has repeatedly raised or assumed a number of legal consequences.

The lawyer said that according to the "Punishment of Public Security Management Penalty", if the plot is relatively mild, the detention or less than 500 yuan for 5 days or less than 500 yuan. If the circumstances are severe, the detention of over 10 days and less than 15 days may be punished with a fine of 5,000. The performing arts company can lift the agreement signed by the two parties in accordance with the agreement between the two parties, and can also investigate Li Yifeng's liability for breach of contract. In the future, it is impossible to participate in programs for radio and television agencies and online audiovisual platforms. For commercial performances, no regulations cannot participate, depending on the specific situation. It is possible to have a fatal impact on Li Yifeng's acting career. It is possible that Li Yifeng cannot engage in the performing arts industry for life, or it may go through several years of ban period. (For more report clues, please contact the author of this article Yan Shuxin: [email protected]) (Zhongxin Jingwei APP)

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Editor in charge: Chang Tao

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