The "Beef Jerry" online store of beef -free online stores sold for 7 months and sold 160,000 single Sichuan neighboring water cracked a large -scale production and sale of fakes and shoddy products

Author:Cover news Time:2022.09.10


Peng Rui cover news reporter Wang Renhong

The price of fresh beef on the market is about 50 yuan, and the beef jerky on the online store opened by Liu Moujia is only priced at 69 yuan per catty. For a while, there were endless streams of online orders. In the 7 months of its operation, the transaction was nearly 160,000 orders, and the sales amount reached more than 12.33 million yuan. Consumers did not expect that the beef jerky they bought online did not have a little beef. A few days ago, the Public Security Bureau of Neighbors of Water County, Guang'an City, Sichuan Province, detected the case of a large -scale production and sale of fake and shoddy products. 23 people such as Liu Moujia were arrested and brought to justice.

So good -selling: Village houses send thousands of express delivery every day

In February and March of this year, a residential house in a remote countryside in Shuixian County suddenly became lively: thousands of express delivery was sent from this house to all parts of the country every day. The villagers nearby also felt a bit incredible, and they reported the matter to the relevant departments.

Neighborhood Shuixian Public Security Bureau involved in investigation. "There are no legal registered companies in this village, how can there be so many express delivery in a day?" Rongchangguo and others who handled the case, Rongchang Guo and others felt that this phenomenon was particularly strange. Following the courier order to track, it was soon found.

On April 19, the Water County Public Security Bureau and the Municipal Supervision Bureau raid the house, and saw several workers quickly perform beef jerky cutting, bagging, and posting courier orders. The beef jerky waiting to be packaged was scattered, and the courier carton and the "hand tear beef" packaging bags accumulated like mountains.

The person in charge at the scene said that they were authentic companies to produce beef jerky. With the help of online shopping platforms, the express delivery was beef jerky every day.

The seized packaging bag.

So funny: no beef ingredients in beef samples

The online store sales of "Tibetan -dried yak beef" and "Inner Mongolia hand -tear beef jerky" caused suspicion of law enforcement officers due to its extremely low price. After the samples were sent for many times, the results showed "beef -free components, which is the dried duck's dried dried duck meat." Such conclusions make people laugh.

After investigation, the online store was traded in nearly 7 months from October 2021 to April 2022, with a transaction of nearly 160,000 orders, with a sales amount of more than 12.33 million yuan, and a profit of more than 4 million yuan.

On July 28, after accurate research and evidence of the person involved in the case and the data involved in the case, the police forces were organized next to Shui County Public Security Bureau to capture all 23 people such as Liu Moujia, Liu Mouyi, and Zhang Moujia. One, seized 1127 kg of bulk fake beef jerky.

False propaganda on online stores.

So cunning: After selling in Chengdu, he moved to the neighbor water

Liu Moujia is from Shangqiu, Henan. In October 2021, Liu Moujia found that the flavor of the air -dried duck meat was similar to that of beef jerky, but the price was cheaper than beef. "Use the air -dried duck meat to pretend to be beef jerky. The price is cheaper. It is definitely easy to sell and make money, and even if the taste is not like beef, it will not be tested and tested." Liu Moujia found business opportunities.

As a result, Liu Moujia found friends Liu Mouyi, Zhang Moujia, etc., and rented private houses in a remote area in Chengdu to act as a plant, producing "beef jerky" with air -dried duck meat.

Liu Moujia registered a company with other people's identity cards and opened an online store on an online shopping platform. They advocated in the online store: their products are Tibetan air -dried yak beef, Inner Mongolia hand torn beef jerky ...

The flagship store opened online.

In Chengdu, the "beef jerky" of Liu Moujia, Zhang Moujia was produced and sold, and a large number of "silver" flowed into their pockets.

The cunning Liu Moujia, Zhang Moujia and others knew that they had to run a ghost at night. In February 2022, despite the prosperity of the business, they still gave up the Chengdu production and sales den, and came to the distant mountain village in a township in a township next to Shuixian County to rent a private house to continue the sale and sale of fake beef jerky. Unexpectedly, it was arrested by the police for two months to come to the neighboring water.

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