Douyin Live Platform for the release of the white paper, the special strike operation of the special blow in the past year

In the past year, Douyin Live launched a special governance operation 41 times to focus on impact problems such as bad PK, vulgar speculation, and live broadcast black production. In order to advocate the rational consumption of users, the first gift reminder function in Douyin Live Line has more than 2.19 million users. In terms of the protection of minors, Douyin Live has established all -link protection measures such as pre -prevention, interception, and post -event protection. It is suspected that the average daily interception account of the consumer pop -up window system of minors is more than 120,000.

In the past year, 41 special governance, compliance training covers nearly one million anchors

According to data from the China Internet Information Center, as of the end of 2021, the number of online live users of China reached 703 million. At the same time as the industry has developed rapidly, it has also caused problems such as vulgar speculation, live broadcast of black production, and rewards. Douyin live broadcasts around the live broadcast participants, content ecology, and reward behavior. In the past year, special operations have been launched 41 times to increase strikes, regular publicity notifications, and the number of accounts of penalties is on the rise.

For example, in the chaos of outdoor live broadcasts, Douyin live broadcast adopts regular inspections and centralized rectification methods. From April to June 2022, more than 50,000 accounts were recovered on live broadcast permissions. In response to some bad PK contents such as malicious blogging and incitement opposition, Douyin Live Publishing Publishing Governance Announcement 14 issued, and the "PK Punishment" function was canceled in June 2022.

In terms of the protection of minors, Douyin Live has established a series of mechanisms such as pre -prevention, interception during incidents, and post -afterwards. When the user rewards consumption, if the system detects the account number is suspected of minor, it will immediately pop up the window and require real -name authentication. The average system of the system intercepts more than 120,000 accounts. In the winter vacation and summer, the special governance of youth has been carried out. In the past year, a total of over 2,000 accounts have been punished, and the violations of minors have fallen sharply.

According to the White Paper, in order to promote the compliant operation of the live broadcast agency, Douyin Live issued the "Regulations on the Management of the 2022 Douyin Live Organization". "The system conducts innovative management of the guild. In 2022, Douyin Live also strengthened the education guidance of anchors and live broadcast institutions in the form of online form, affecting nearly one million anchors. The joint industry launched the "Association of Self -discipline" and participated in more than 1,000 live broadcast institutions.

Advocating the view of rational consumption, over 2.19 million users start a reward consumer reminder

Douyin live broadcast has always advocated the concept of rational consumption, combining users with platform protection, and actively launched multiple functions. In March 2022, the first gift reminder function in Douyin live broadcast in the industry. When users watch the live broadcast, they can set their own single -day consumption quota. Once the quota exceeds the quota, the system will pop up the window to remind them of rational consumption. As of July 2022, more than 2.19 million Douyin users have opened the function.

In order to form a good live broadcast interactive atmosphere, from June 2022, the function of the full rectification list of Douyin live broadcast is prohibited from the only based on the rewarding consumption quota as the only basis for the anchor and users. At the same time, the design of the name and appearance of gifts is strengthened. It is forbidden to induce users to reward users by exaggerating display and rendering special effects to help them form a healthy consumption concept.

In response to the problem of feedback from the user's live broadcast, Douyin live broadcast on the user's recharge, consumption path, and wallet page, all of which clarify the refund rules and feedback entrances, and processed progress in real time. For special groups, Douyin Live has established a process mechanism for high -handed live broadcast consumption disputes. If there is no/restricted civil behavior capacity for reward consumption, the platform will also give certain assistance after providing relevant certificates.

The white paper shows that the Douyin live broadcast conducted a key rectification around illegal induction. From January to June 2022, more than 8,400 special penalties were punished.

Create a high -quality content ecology, let the live broadcast service knowledge spread and cultural inheritance

Douyin Live has been committed to providing users with rich and diverse and positive content, making live broadcasts an important way for knowledge communication, cultural heritage, and goodwill.

Since the establishment of Douyin Live, it has shown vigorous vitality to social value content. In 2021, the live broadcast of traditional Douyin's traditional cultural category increased by 1 million games over the previous year. In 2022, Douyin Live launched a series of support programs such as DOU with good drama and DOU with national music. He used live income to help cultural performing arts practitioners to create a "second stage" to provide more possibilities for continuing cultural vitality.

In terms of knowledge dissemination, in 2021, Douyin's pan -knowledge live broadcast more than 1 million, and the number of popular science live viewers increased by 283%year -on -year. Douyin Live actively launch various contents to meet users' instant and interactive learning needs. For example, the "Science and Technology Innovation China · Academician of Science and Technology Innovation" columns co -founded by the Chinese Association of Science and Technology and Douyin, the total viewing volume in the first season exceeds 30 million, and more and more netizens have changed academician "knowledge fans". Douyin and the "Science 1 Hour" live broadcast launched by the Chinese Institute of Physics and the Academy of Sciences of the Beijing Normal University also provides high -quality ways to understand physics and learn science for young people.

The relevant person in charge of Douyin Live said that in the future, it will work with the industry and the society to allow more high -quality and positive content to be produced, recognized and consumed, and improve the public's rational understanding of live broadcasts and rewards. High standards and high requirements, build a long -term mechanism for solving bad live broadcast phenomena, implement regulatory requirements, and help the industry standardize healthy and sustainable development.

Cover reporter Huang Jingru

- END -