Live Na Baer two discounts?All fakes!The amount involved in the case is more than 25 million

A well -known brand doll at the original price of more than 200 yuan, "It is difficult to find" in its brand store, but the "spike" price in the live broadcast room only sold more than 40 yuan. The reporter learned from the Shanghai Public Security Bureau that the Shanghai Jing'an Police cracked down on the manufacturing and sale of well -known brand doll cases in the summer of the "Hundred Days of Action" in the summer, destroying 3 fake nests and 1 fake dens, and seized on the spot. There are more than 2,600 fake brand series dolls, involving more than 30 categories, involving more than 2,500 million yuan.

Forge dolls seized by the police

At the beginning of March this year, Mr. Liu, a citizen, reported the case at the Shanghai Station District Police Station of the Jing'an Branch of the Shanghai Public Security Bureau, saying that he was on a live broadcast room called "XX Mengwu" on a popular short video platform. Yuan seconds killed a brand doll with a original price of 219 yuan. After arriving, Mr. Liu found that the doll was rough, and the quality and genuine product were large. They suspected that they bought fakes and called the police.

After receiving the report, the police launched an investigation. After the online inspection, they found that in addition to Mr. Liu, many customers reported that the dolls purchased in the live room had quality problems and suspected that there was a fake behavior. The Jing'an Public Security Branch Economic Investigation Division quickly set up a project team with the Public Security Police Station, Sanquan Road Police Station, and Daning Road Police Station. Under the guidance of the Economic Investigation Corps of the Shanghai Public Security Bureau, they went to foreign provinces to conduct investigations from June to August. Following evidence, tracking the line, and finally locking the "live -broadcast fake" criminal gang headed by Zhu and Yang.

Police seized a large number of forged goods at the live broadcast site

At about 10 am on August 10th, the Jing'an Police organized a multi -way police forces to carry out a centralized collection of networks in other provinces. Waiting for a person to try to close the purchase link failed. At this point, three fake dens and 13 gangs involved in the case have been exhausted. On the spot, more than 600 fake dolls and dolls were seized on the spot, with more than 5 million yuan in the amount involved.

At the same time, in order to implement a full -chain blow, the police also touched the vine and found out the goods sold by the suspects Zhu and Yang, which were purchased from a toy manufacturer in other provinces and cities. At 11:00 noon on August 15th, the police conducted a centralized investigation of the counterfeit factory, arrested four suspects led by Zhang on the spot, and seized more than 2,000 fakes of the brand dolls and dolls. 20 million yuan.

At this point, the case of manufacturing and selling fake well -known brand dolls was broken in the full chain, and 17 criminal suspects all arrived in the case. All dolls seized by relevant professional institutions are counterfeit products.

Advertising on the Internet involved in the case

According to the police, the suspect Zhu Mou explained that at the end of 2021, his fellow and his wife Yang Mou and other 4 people brought a cargo online celebrity doll in the live broadcast room, and played "the big name genuine doll only requires 10 % of the original price, 20 % discount on the original price, and 20 % off. Purchasing "advertisements, live broadcast effects, monthly sales are about 1.5 million yuan. From March to August of this year, Zhu has attracted much attention through the "explanation" of the brand's various "new products" in his live room, and once rushed to the position of the popular short video platform "Cute List".

At present, 17 criminal suspects involved in the case are criminals of the Jing'an Police in accordance with the law for the sale of counterfeit registered trademarks for counterfeit registered trademarks, and the case is still under investigation.

The Shanghai police reminded: At present, the live broadcast room has become an important part of the network economy. All types of cargo anchors should abide by the law and jointly maintain the normal trademark management order and market competition order. The behavior of the anchor sales of counterfeit registered trademarks is suspected of illegal crimes. Police will continue to carry out online and offline inspections to severely crack down on such illegal crimes. Consumers are also requested to improve their legal awareness and identification capabilities, consciously resist infringement and counterfeit goods, and do not leave a living space for fake sales of fake sales.

(The picture is provided by the Shanghai Public Security Bureau)

Source: People's Daily Client

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