Open a ring and send a "nail": Don't let the network blind box become a blind spot for supervision

"19.9 yuan uses Huawei mobile phones", "open box must be apple products", "9.9 yuan, bicycle becomes motorcycles" ... At present, blind box products are popular among young people, and there are many types of Internet blind box apps. The reporter's investigation found that the application of hidden mysteries in the application of some network blind boxes caused disputes such as induced consumption, virtual standard prices, product fraud, and infringing on the legitimate rights and interests of consumers.

Opening the box for a while, falling into the pit in the back

According to the incomplete statistics of reporters in the half -month talk, there are as many as a hundred online blind box apps on the Internet. On the black cat complaint platform, more than 20,000 complaints involving blind boxes, most of which are related complaints of the Internet Blind Box APP, involving a variety of dispute types.

——The value does not match, "picking up" into "pits". "I bought 7 blind boxes with 79 yuan on a blind box app. The drawing shoulder bag displayed on the blind box app showed a price of 99 yuan, but it was less than 30 yuan on the e -commerce platform. Show 79 yuan, but the official authorized store shows that the price is 29.9 yuan. "A blind box player told reporters half -month.

Mr. Zhang from Sichuan also has similar encounters. He bought a blind box worth 50 yuan on a blind box app, claiming to open a product of 50 yuan to 9999 yuan. "The product is actually a ear -digging spoon, and it sells a few yuan on the e -commerce platform." Mr. Zhang said.

——The goods are not right, and the "oolong" blind box appears from time to time. "I opened a blind box to open a loneliness." Mr. Yan from Jiangsu said that after downloading a blind box app, he opened a more than 500 yuan blind box and opened the official website for 4,000 yuan. The product was dumbfounded: there was only one "nail" in the paper box.

In addition, some users said, "The open smart weight scale sent pillows, customer service does not respond or deal with it." Support for 7 days without reason to return. "

——It is difficult to distinguish between true and false, fake goods are full of genuine. Mr. Liu from Guangdong said that he opened a brand jewelry on a blind box platform, and the official website was priced at thousands of yuan. Mr. Liu felt strange. After visiting the delivery address, he did not find related companies and warehouses. After that, Mr. Liu sent the jewelry to the professional appraisal agency to test the authenticity. The test results showed that "the samples of inspection do not meet the technical information and process characteristics of the brand/manufacturer."

"I spent more than 800 yuan on a blind box app to open a brand gold film. After receiving it, I wanted to use a lighter to ignite the practice. The reporter said half a month.

Blind box coat becomes illegal and shameful cloth

The interview with the reporter half -monthly discussed that in some blind box applications, the offenders operated through the background dark box operation and set the unzarate after -sales rules to make the blind box coat a illegal cover.

Shanghai Minhang Police recently destroyed a criminal gang suspected of using mobile software to implement fraud. False blind boxes were one of the means of illegal profit for the gang. "On the" Koi Blind Box "and 'Fun Blind Box" APP involved in the case, consumers may not receive a prize. Criminal suspects set up by the software background, no matter how much user recharge and open a few blind boxes,' burst out '' burst 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' revealed 'revealed' broke out ' The probability of the thousand yuan award is 0. "Dai Jiawei, the hosted by the hosted by the case, told the reporter.

Public security police officers in Minhang District, Shanghai arrested the on -site person involved in the use of cyber blind box fraud

Qin Yubin, a senior partner of Shanghai Shan Law Firm, believes that such APPs may be suspected of multiple crimes. If the actual publication rate of items is far lower than the real winning rate of the system, and the amount of crime reaches a certain standard, it may be suspected of false advertising. If this type of blind box cannot make the buyer win at all, and allows a large number of users to mistakenly think that they can get their favorite prizes and "buy", it is in line with the constituent elements of fraud.

Dai Jiawei said that the above -mentioned illegal gang has a more than a dozen guest complaint teams. Only when the so -called "hard -stubborn user" who repeatedly complained to many parties will the guest complaint team agree to refund. The reporter discovered that the relevant agreements of multiple blind box apps stated that the blind box products "do not return in principle", "do not support 7 days without reason to return the goods", "once the opening, cannot be refunded" and other related regulations.

"Since 2020, lawsuits caused by blind boxes are not uncommon." Assistant and Xiao Tong of the Shanghai Second Intermediate People's Court of the Shanghai Second Intermediate People's Court said that some merchants have invested Sanwu products, residual products or slow -selling products in the form of blind boxes into the market. The special attributes of the blind box "one demolition" have become the excuses that bad merchants do not refund and the shame of problems.

The person in charge of a Blind Box Software Development Company in Zhengzhou told Ban Month that the price of a blind box app is 20,000 to 40,000 yuan. After that, as long as you register a technology company, you can drain the operation on major platforms. The reporter inquired about the company's industrial and commercial information of a number of blind box applications found that some companies did not actually sell electronic products, cosmetics, jewelry and other projects in the business scope of some companies.

"According to the relevant laws and regulations, the subjects who are engaged in business activities beyond the scope of operations are warned, illegal income is confiscated, and a corresponding fine is confiscated." Qin Yubin said.

Remove the blind area of ​​the regulatory of the network blind box

Several experts said that there are certain regulatory blind spots in the current network blind box. External supervision should be combined with self -discipline of platform operations to prevent network blind boxes from becoming a "leek box".

——The "red line" for the blind box. In January of this year, the Shanghai Market Supervision and Administration Bureau issued the "Guidelines for the Compliance of Shanghai Blind Box Business Activities", stipulating that the actual value of the blind box commodity should be basically equivalent to its selling price. The price of a single blind box product is generally not higher than RMB 200. Do not refuse or deliberately delay the distribution of blind boxes in a way of reflection, repurchase, repurchase, repurchase, etc. Li Gang, a professor of investment and insurance at Shanghai Normal University, said that the "pet blind box" and "food blind box" appeared before have caused greater controversy. The platform operation cannot be "blind boxes". To set up a "white list" in response to the category of commodities in the blind box, improve the information publicity system of supply, quality, transportation and other information, improve the after -sales complaint mechanism, prevent criminals from operating illegal operations of blind box vests, escape from the law, escape Supervision.

—— Strengthen the online supervision of blind box application. Qin Yubin believes that, relative to offline, online blind box operators are more likely to induce consumption in disguise through the background manipulation of changing the results and random adjustment of the probability of extraction. "Market supervision departments should strengthen supervision targeted. The platform should retain the complete records of extraction probability settings and drawing results. At the same time, establish a sound online dynamic inspection and regulatory mechanism, and to rectify and close the limited time of the business main body of business requirements." Qin Yubin Say.

——Alvas to close the gate for illegal application drainage. Yan Huaizhi, an associate professor at the School of Computer Science and Technology of Beijing University of Technology, said that related large platforms should be responsible for guarding the soil, and a substantial review and compliance on the APPs that are drained on their platforms. The next APP is even included in the blacklist. If the APP operation is suspected of illegal crimes, it should actively cooperate with the national network information, public security, and industry and credit departments to deal with relevant illegal crimes according to law and resolutely crack down.

Source: "Half Moon Talk", No. 14, 2022

Reporter Banyue Talk: Lan Tianming | Editor: Li Li

- END -