Published a feminine advertisement, fine 900,000!

"Do not tell anyone,

Your belly is big! "

A bank posted such an advertising tweet

Shanghai Market Supervision Administration

Determine the advertisement degradation of women

Administrative punishment

Feming 600,000 yuan in banks

Advertising company fines 300,000 yuan

Does the advertisement violate the advertising method?

Is the punishment of the Market Supervision Bureau reasonable?

Retrospective

May 2019

A bank via WeChat public account

Published an article title entitled

"Don't tell others that your belly is big! "

The content is the card holder of the bank's credit card

Can participate in the discount activities of some catering merchants in a shopping center

Source: Visual China

This advertisement is designed and produced by an advertising company

Published after review by the bank

It stopped when it was checked in August 2019

The cumulative reading volume of this advertisement is 198 times

The number of fans pushing 42466

Comprehensive investigation, visit, and hearing of the Market Supervision Bureau

Determine the advertisement

There are derogation and insults to women

Violation of relevant provisions of the Advertising Law

It constitute an advertisement that violates the good fashion of the society

Order to stop publishing advertisements

Feming a fine of 600,000 yuan for banks

Advertising company fines 300,000 yuan as an advertising operator

Advertising companies are not convinced

Cost the Market Supervision Bureau to the Shanghai Railway Transport Court

Court decision

The Shanghai Railway Court considers

Advertising in the case does exist

Disclosure, low -level vulgarity to attract attention

Violation of public prefaces

Easy to produce negative effects

The Market Supervision Bureau shall impose administrative penalties in accordance with the relevant provisions of the advertising law

Determine the facts clearly

Applicable legal qualitative accuracy

The tailor is not obviously improper

Rejection of the plaintiff's advertising company's claim

The plaintiff refused to accept it, and appealed to appeal

Shanghai Third Intermediate People's Court

The second instance judgment rejected the appeal and maintained the original judgment

Judge

◆ Source: According to Pujiang Tianping, People's Court Newspaper

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