Developers sell housing at the expense, Shenzhen has real estate "replace the old and new, change the house with the house"

"As long as we need a house, this is stipulated by the company."

The transaction method of buying and selling real estate in the first -tier cities will also appear in Shenzhen.

Unlike previously in many places of wheat, garlic, watermelon and other primary agricultural products on the top of the consumer chain, Shenzhen developers directly launched the old replacement of old and new, house -changing houses, adapting to local conditions, and directly replacing the top of the consumer chain.

Recently, the reporter of "Daily Economic News" noticed that the first real estate of Shenzhen was reported to be marked with "real estate replacement, replacing the old new" poster, and wrote an ordinary house to replace the precious flat floor. repair.

The old house is changed only to the residential house

The reporter inquired about Shenzhen Real Estate Information Platform and learned that the case of Hongji Hanlin Jiuxi on the poster was Hongji Hanlin Building. Last October obtained a pre -sale certificate, divided into two A and B, a total of 232 offices, 217 business apartments and 65 For business, the pre -sale listings are delivered by rough. The development enterprise is Shenzhen Zhongjiu Real Estate Development Co., Ltd. and Shenzhen Liuxiandong Investment Development Co., Ltd.

It is reported that Hanlin Jiuxi is the first top -haired apartment product developed in Shenzhen in Shenzhen, with unlimited purchase and unlimited loans. So, how to operate with a room change?

On July 6, the reporter of "Daily Economic News" called the project sales office as a buyer. Real Estate consultants told reporters, "The project is a commercial product. If your house is a residential house, we can entrust us to deal with it. Let's find a buyer."

Regarding how to pricing and entrusted transaction period, the property consultant stated that the price of new houses is subject to the publicity on the spot; the price of the old house is based on the average price of transactions in the community where the real estate is in the community. Make a prevailing.

"You don't need to care about the house to us. We will definitely sell it as soon as possible. Without the house collection, the rent of your rent is borne by our company." The real estate consultant said.

"The event started last week, but it was only promoted to be hit in these two days. At present, there are 5 or 6 sets to change. As for when the event is over, it is necessary to wait for the company to notify." It further said.

The reporter also learned in the interview that the project is also displayed on a third -party intermediary platform, and some staff are actively inviting buyers to see the house to understand. The old houses can not only exchange large -scale presidential apartments, but also use Shenzhen houses. Equivalent exchanges a small apartment or shop in Hongji Langyu.

On July 5th, the reporter learned from Mr. Ke, an intermediary staff member that there are single -house to three rooms with a small area of ​​35 to 98 square meters in the sales type, with a total price of 2.3 million to 7.3 million yuan, mainly in Hongji, Building B. Langyu, the average price of rough rough 73,000 yuan/square meter; Building A is a large flat -layer president apartment with a surface of about 343 to 550 square meters, 7 staircases and 4 households, a average price of 100,000 yuan/square meter, you can choose another decoration. combo.

Commercial and residential buildings are generally not easy to sell

In fact, the proportion of commercial apartment projects in the Shenzhen market is not too high, and the sales momentum is not as good as the house, and it is easier to decline with the market.

A data learned from the Shell Research Institute showed that in the first half of 2022, a total of 57 projects in Shenzhen were approved for sale. Except for Dapeng, other regions were approved for sale, and a total of 26,228 new houses were supplied, which was year -on -year. In the first half of the year, it fell 3.2%, and a 59.2%decrease from the second half of last year.

In terms of transactions, in the first half of 2022, a total of 23,776 new houses in Shenzhen were sold, a year -on -year decrease of 34.4%, and a decrease of 31.9%month -on -month. Among them, the new house residence was sold for 16,126 units, a year -on -year decrease of 38.3%, and 38.6%month -on -month. From the perspective of transaction details, commercial apartments account for about 18%, and houses account for more than 60%. In the first half of this year, whether it was a residential or apartment, the same period of the same ring fell by more than 30%, and the market continued to bottom out.

Ai Zhenqiang, chief researcher at the Mingyuan Research Institute, analyzed that in terms of sales, it is already very end in the real estate development chain, and many things have been determined at the front end. If the front -end products and positioning are not done well, and you want to make up for it by relying on it, it must be half the effort. Especially in the current market environment, the financial attributes of houses are weakened, and the attributes of residentiality are becoming more and more prominent. Everyone attaches more importance to the quality of the house itself. Marketing innovation is more icing on the cake, which is difficult to turn the tide.

Daily Economic News

- END -