2022 Commercial Half -annual Daily | The development and replacement of the new and old business districts of Chengdu's new and old business districts in the new and old business districts

Cover reporter Li Xuedan intern Fu Yu

In the development of trends and demand, new and old business districts have gradually alternated. As the core business district in the center of the city, the Yanshi business district and Chunxi Road business district were once full of sound. However, with the successive opening of the Chengdu IFS and Chengdu Oceania in 2014, the "east -west diversion" pattern of Taikoo Lili on Chunxi Road, and consumer traffic has been relocated from the old business district to the new business district. After the concentrated explosive growth of the Chengdu commercial real estate market, the living space of the shopping mall format has become more cramped, and the pattern of new and old business districts in Chengdu has changed rapidly.

The industry predicts that in the future, the Chengdu retail property market may have more and more new commercial carriers. While traditional shopping malls fill the regional commercial gaps and further meet the consumer needs of the surrounding areas, the new commercial space will help enhance the attractiveness of the city's brand. Competitiveness with the retail market, enrich the living scene and shopping experience of citizens.

The weak development of the old business district needs to be upgraded to iterate

Traditional department stores have closed the store one after another, and the development of the old business district is weak. In the first half of 2022, the New World Department Store in Yantong Business District closed stores, and Isendan, located in Chunxi Road Business District, announced the closing store at the end of the year. These two shopping malls, the former has been in Chengdu for 16 years, and the latter has been operating in Chengdu for 15 years. It is the memory of a generation of Chengdu people.

With the continuous expansion of the urban business district, the overall distribution of Chengdu business has also changed. According to the data of Shibang Wei Shi, from 2015-2020, the focus of the retail property market development has continued to sink to secondary and suburban business districts. As of the first quarter of 2021, the stock of the core, secondary, and suburban business districts accounted for 14.8%, and it was 14.8%. 61.3%, 23.8%. That is to say, there are not many stocks in the core business district of Chengdu. With the gradual opening of the secondary and suburban business district business, the business projects in the core business district will become more. more.

In addition, the two major landmark projects of Chengdu IFS and Chengdu Ocean Taikooli bring hundreds of first international brands. The pressure of competition for other commercial properties in the core business district has continued to increase. As far as Chunxi Road is concerned, most of the brands settled in are fast fashion categories, while the IFS and Taikoory across the street have a complete brand composition. Multiple luxury brands have a "double store" layout in two shopping malls. New and old business districts have high competitiveness.

Although there are currently many problems in Yanshi Oral Business District, with the demolition and reconstruction of Maoye Department Store, the reconstruction and upgrading of the Weng Square Square, it is undoubtedly a favorable signal for Yanshi Merchant Commercial District. Maoye Department Store is the first case in the region to demolish and build a large -scale urban complex with the old urban old reform projects. A considerable investment reflects the confidence of operators' future development of the Yanshi Merchant Chamber of Commerce.

Fortune center reconstruction in progress

It is worth mentioning that another commercial project wealth center of Yanshi Monaste Crown, after 13 years of opening, was renovated and upgraded in 2020, and also attracted the attention of the market. On the basis of the positioning of the existing international and exquisite places, Renheng Square Square will continue to introduce international classic luxury, light luxury, luxury and mid -to -high -end retail brands. At the same time, the main store of specialized lifestyles will be blessing, with high -end catering and experienced catering to enrich existing catering formats, and then match fitness space, boutique bookstores, movie viewing space and specialty districts to build a long -term and long -time, three -dimensional life of urban axis, High -frequency stay in the place.

The show after the new business district occupies a fashion highland

The first store is preferred, and the brand business district is a win -win situation. Following the third place in Chengdu's first store in Chengdu in 2021, the first store poured in in 2022. The core new business district continues to attract brands such as luxury goods, top jewelry, trendy brands and high -end catering, and basically the first store in the southwest or Chengdu, or brand high -energy stores. According to CBRE Shibang Weishi The overall vacancy rate of the core business district decreased by 0.3 percentage points from the previous month to 4.6%.

Create a pop -up collection, exhibition empowerment development. In the new business district, in addition to high -end luxury goods improved grades, there are also pop -up collection and exhibition enhancement playability. From the perspective of culture and trends, these exhibitions create a novel experience, such as 2022 "Van Gogh Reappear Van GOGH Alive" China Tour Exhibition on the first stop of the China Touring Exhibition at the Global Center of Chengdu to create a cultural visual feast; , To enrich the form of brand experience, such as Cartier, Dior, Burberry and other brands launched a limited -time pop -up shop in Taikoory, attracting many consumers to take pictures and check in.

In the core business district, the rental area of ​​the spring salt business district can be tightened, and the mall maintains the adjustment trend. The shopping mall actively adjusts and cuts, in order to teach more space to introduce new brands, such as Renng Heng to introduce Laomu Bookstore, Sang of Sang, three grams The first store of well -known brands such as reflects; the business district of Jiaizi Park is becoming more and more mature, and the consumption scenarios are gradually diversified. For mature business districts, the opening of the Impression City this year is considered "icing on the cake."

During the multi -era, the old business district of the old business district has a new business district to pursue the victory

Under the various impact, the transformation and development of the old business district requires the pioneering and innovation in the concept. Such concept innovation must not only meet the cities such as Chengdu's fashion, trend, and tolerance, but also to consumers' material needs and aesthetic needs. At present, many business has begun to seek new roads. For example, Ito Yang Huatang Shuangnan Store introduced the first LOFT in the Southwest last year to attract consumers of generations with original products such as Japanese -style clothing, accessories, and daily miscellaneous products; The road introduces online celebrity restaurants such as Nan Hot Pot and Display Raiders, keeping up with traffic hotspots. In the trend of the times, the old business district has changed the new look, and the rapid development can also glow with new vitality. China Merchant Cube

And in the mainstream development direction of Chengdu City -Gaoxin South District, the central axis of Tianfu Avenue will also usher in the first SKP created by Beijing Huarian Group in the southwest, as well as the investment promotion of the independent brand business of China Merchants Commercial Management The opening of well -known business industries such as the Dragons.

Chengdu SKP

The "new" of the new business district is a concept of a relatively old business district. How can the new business district always be young and not become the next round of old business districts? On the one hand, it is necessary to follow the trend's footsteps and take root in the needs of users to keep up with the times; on the other hand, we must strive to be the pioneers and leaders of the trend and actively create explosive points.

[If you have news clues, please report to us. Report WeChat Follow: IHXDSB, Report QQ: 3386405712]

- END -