The consumer scenes are "up to heaven"!The beautiful life of Wuhan people "go up"

Jiangcheng Shopping Center, growing upward, "doing the sky".

In recent years, Wuhan Shopping Center has chosen "from heads to foot" to develop "roof economy". Air garden, sky farm, star theater and other formats have become new pets, providing consumers with more diverse consumption scenarios.

Shopping center "armed from the beginning"

When it comes to the roof economy, many people first think of the roof restaurants and bars of the five -star luxury hotel. Today, in Wuhan, the roof economy has a richer form.

Flying plates, fencing, skateboards, as well as light food, coffee, and crafts. Around the May Day holiday, Wuhan International Plaza held the first rooftop camping sports meeting of the "Orange" city on the 9th floor.

At night, the floating beach stadium on the roof of Longhujiang Yantian Street also attracted many basketball enthusiasts. Basketball enthusiasts also poured in on social platforms such as fast hands and Xiaohongshu.

On the evening of May 21, on the 4th floor of the Shangri -La Hotel, the candlelight was leisurely.

It is understood that the major business districts in Wuhan are aiming at the treasure land of "roof", layout of diverse commercial forms such as air garden, farm, sports fields, restaurants, playgrounds, Ferris wheels, theaters, and swimming pools. The "roof economy" various new ways of gameplay are constantly being "unlocked."

Market competition opens "Xintiandi"

The "China Shopping Center Roof Business Research Research Report" released by Ruiyed China Commercial Real Estate Research Center shows that in the shopping malls that have been opened across the country, only 1%of shopping malls use roof space for business operations. Used as a parking lot and roof greening and solar power generation. 80%of the roof area of ​​the shopping center is in an idle state. The total idle space exceeds 30 million square meters, which is equivalent to the area of ​​4,000 international standard football fields.

People in the industry said that the roof economy is well developed and can be dependent and promoted with each other. It can not only supplement the new business format for the shopping center, but also increase the rental income and turnover of the shopping center.

Relevant person in charge of Longhu Wuhan said that urban space is tight and the number of basketball courts is limited, and creating a characteristic basketball court is quite attractive to basketball enthusiasts.

"People are eager for outdoor, and they are concerned about travel safety, so the roof camp is a good carrier." The relevant person in charge of the martial arts group said that in the martial arts dream era square, the roof will build equestrian clubs in the future. The rooftop camping on the top floor of the International Plaza will continue to host various outdoor activities.

Digesting to "upper" is very promising

80%of the roof area of ​​the shopping center is idle, which means that the roof economy is still promising in the future. The "China Shopping Center Roof Business Research Report" shows that from the perspective of project planning under construction, the roof commercial utilization rate will be increased from the current 1%to 10%, growing rapidly.

Huang Manyu, a professor at Zhongnan University of Economics and Law, believes that under the impact of the Internet, a way for the transformation and upgrading of physical business is to provide some unable to replace products and services that can be replaced by innovative formats and business forms. Competition is why the roof economy is hot, and it also meets the needs of consumption upgrades.

Wang Yan, managing director of the Shibang Wei Lishi Wuhan Branch, said that from the perspective of business value, the roof economy can revitalize the space, drain it to "upper", and enhance the return on rent. Value; from the perspective of consumer perspectives, you can meet the needs of consumers' social, leisure and entertainment, personalized and other diversified spiritual needs; from the perspective of ecological and environmental protection and sustainable development, it can protect the service life of building materials at the top of the building and reduce the use of building materials and reduce Indoor temperature to achieve sustainable development of ecological environmental protection. He admits that developers need to combine the actual situation of shopping malls to create differentiated roof IPs.

(Source: Wuhan Business Bureau)

【Edit: Yao Hao】

For more exciting content, please download the "Da Wuhan" client in the major application markets.

- END -