Is the landmark building, is it high?

International architectural master Sha Lining once said: Architecture is like an open book. From this you can see the ambitions of a city.

Almost every big city will have a central landmark that shows urban ambitions. It not only prominent the spiritual style of the urban skyline, but also looks down on everything that happens in the city with a "high posture", witnessing the daily and glory of the city.

However, landmark buildings should be more than high, but they must also have "landmark energy" and "landmark temperature", leading the city's economy and the progress of lifestyle.

01.

Landmark buildings are not only height

The higher the economic development, the more expensive the land resources, and the growth of buildings has become an inevitable.

High -rise buildings are conducive to improving the land utilization rate, and at the same time, the upstream and downstream companies on the industrial chain can be concentrated in a building, thereby achieving industrial agglomeration and crowd gathering, which is conducive to maximizing economic output value.

This unique advantage allows high -rise buildings, especially high -rise building clusters to become an important driver to promote urban value, and the highest or most distinctive landmark building has also become the most shiny star in a city.

For example, the Empire Building in New York, the Harry Fata in Dubai, the International Financial Center in Hong Kong, China, the Ping An Financial Center in Shenzhen, the Chinese Zun in Beijing, and the 101 Building in Taipei, China.

However, in terms of landmark buildings, the height is only "face", "both inside and outside" is the king. A landmark building wants to achieve a premium and truly shows its urban value.

1. Occupy the core area of ​​the city, to be precise, it is the core area of ​​the core business district of the city. Only by occupying the core areas of the city's core areas can it help the maximum output of landmark energy and achieve the gathering of core resources and the emergence of economic benefits.

2. First -class hardware quality, such as high recognition shapes, high -quality decoration materials, high -response elevators, etc. are the foundation.

3. Top -level facilities, such as large -volume high -end business, business apartments, five -star hotels, convenient rail transit connection, etc.

4. Operation services are the key, diverse personalized services, high -quality property management, and intimate platform services (such as corporate care). It is the guarantee of landmark building to show its "landmark energy" and "landmark temperature".

02.

"Craftsman's ingenuity" in landmark buildings

Landmark buildings have the characteristics of large investment, long return cycles, and high operation requirements. Only by crossing the critical point can we release a stable period of income and high -return asset appreciation.

This characteristic also determines that it is only suitable for investors with strong strength, pursuit of long -termism, and professional asset management capabilities. The characteristics of large -scale capital funds, long debt cycles, and seeking long -term stable income have a natural fit with commercial properties such as landmarks.

This fit is exactly the original intention of domestic head insurance enterprises to flatten the landmark buildings. More than ten years ago, Shenzhen Ping An Financial Center rose in the Futian CBD. The huge economic and social effects reflected the logic of Ping An in terms of commercial allocation.

The "Ping An Financial Center" series of Ping An of Ping An has become the landmark of many cities in the country.

1. Focus on core areas of first -tier and second -tier cities

The first choice of first -tier and second -tier cities core areas to create a high -quality commercial complex that integrates business and office equal to one. Coupled with mature asset management capabilities, Ping An has a series of Ping An Financial Center projects, including Shenzhen, Beijing, Shanghai and other first -tier cities. Hangzhou, Wuhan, Tianjin, Jinan, Nanchang and other strong second -tier cities.

In order to fully release the commercial value of landmarks, the series of projects of the Ping An Financial Center not only excavate the connotation value of commercial and business properties in various aspects such as appearance design, characteristic space, and green technology, but also committed to injecting new vitality and driving force into the regional economic development. Let the landmark itself become a reservoir and engine for urban development.

The collections are one of the landmarks of Shenzhen and the Shenzhen Ping An Financial Center (PAFC) located in Futian CBD.

2. Help Shenzhen to build a global financial center, PAFC promotes Futian Finance to a new height

As a window for reform and opening up, Shenzhen is naturally the best test base for domestic financial innovation. As a gathering place for Shenzhen's financial industry, Futian is responsible for building Shenzhen into a global financial center.

At present, the Futian District has covered the comprehensive format of finance such as banks, securities, insurance, funds, futures, and trusts. At the same time, it has also driven the entry of financial supporting service institutions such as accounting audit, legal services, asset evaluation, and credit rating.

More than 50 % of the financial supporting service agencies in Shenzhen gathered in Futian. Financial strength is compared with Beijing Financial Street and Shanghai Lujiazui Financial Street.

Image source: Enterprise in Futian District

As one of the core carriers of Futian Financial Industry, PAFC is located in the Futian core financial ecological area.

Among them, the North Tower PAFC has become a new landmark in Shenzhen with a height of nearly 600 meters, and it is a symbol of Shenzhen's innovative spirit and high development.

Picture source: Shenzhen Ping An Financial Center

3. PAFC of "both inside and outside"

PAFC is located in the Guangshen Hong Kong High-speed Railway Futian Station, the leading underground railway station, which is adjacent to Asia, and links Metro Line 1 and Line 3.

Around the project, there are mature and dense business office groups, high -end hotel groups, high -end commercial groups, and high -end residential areas. They have unique location advantages and become the key considerations for large groups and star companies to enter Shenzhen A office building.

In addition, PAFC has become the leader of domestic super -class office buildings with its advantages of high -efficiency operation and maintenance, high rental rate, and green ecology. It has played a pioneering role in highlighting the characteristics of Futian CBD and leading regional financial economy. 1. High -efficiency and safe operation and maintenance

In order to ensure the efficient office of business people in the office building, PAFC uses the vertical traffic system of the super double car elevator, which can send 20,000 people to different floors in the building within 45 minutes to ensure the convenience and access to the vertical traffic of the building;

In addition, because PAFC is a super high -rise building, the building is equipped with 2 damping device with a total weight of 1,000 tons, which can effectively resist the threats such as natural disasters and ensure that this high -rise building has safety and comfort.

2. Precise investment promotion to ensure high -quality business and business atmosphere

After the epidemic, the high -beam rate is a hurdle that can not bypass many office buildings and commercials, but PAFC does not need to worry about this issue. Thanks to the strong investment and operation capabilities, the rental rises against the trend.

As of the first quarter of 2022, the overall lease rate of PAFC was 93.33%, and the signing rate exceeded 94%.

As of the end of 2021, a total of 29,300 square meters of new signing area was successfully introduced, and a total of 15 high -quality customers such as Huaxin Trust, Huatai Securities and National Construction Group were successfully introduced, which was inseparable from its accurate investment strategy and powerful operations.

3. "Carbon neutral" firm practitioners won the gold award of the building Leed

In 2021, the "carbon neutral" was written into a government work report and became a new theme of the times. In fact, Ping An has long begun to work on the construction of environmentally friendly and energy -saving green buildings.

What kind of building is a green building?

Dai Lixiang, chairman of the International Green Construction Alliance, said, "Most people think that green buildings have a green completion product.

The PAFC, which fully embrace green technology, is a "breathing building". It uses BIM models to carry out project design and construction. In the management and operation of facilities, smart monitoring, refrigeration, and heating energy consumption is used to minimize energy consumption.

For example, 46%of energy consumption savings are achieved through the "free refrigeration" system, thermal recovery system, and high -performance facade design.

As a model of global green buildings, in 2021, PAFC was awarded the Golden Award of the Architectural LEED, and the Green Construction Samsung certification was won.

Picture source: interface news

4. The powerful economic volume can be released

PAFC has gathered many financial companies with its own financial background.

As of the end of 2021, the financial and professional service industry tenants of the Ping An Financial Center project accounted for about 82%. Among them, Ping An, headquartered in PAFC, revenue in 2021.18 trillion yuan.

In addition, there are large financial institutions such as Central Treasury Bonds, CICC International, CCB Finance, and everyone's financial and insurance. The professional service industry accounts for 16%, of which well -known law affairs are equally equivalent to Yingke, Dehe Heng, Hao Tianxin, and Tian.

It can be seen that Ping An Financial Center plays the role of "head sheep" in accelerating Futian's financial industry gathering, financial talent agglomeration, and link financial resources.

5. Details highlight the urban temperature

Ping An's own understanding of landmark buildings is also constantly evolving. This evolutionary trace is very obvious in PAFC. If the North Tower and South Tower built in the early days are the original intention of "high" and landmarks. Shenzhen CBD Skyline.

Then, in the Ping An Property and Casualty Building, we pay more attention to "people -oriented", focus on space experience, and pay attention to the link between building interaction and urban space.

For example, when you stand on the platform in the evening, the feeling that brings people is very different. You are neither at the highest altitude nor the whole city on the ground. You can really feel the pulse and breath of this city, and feel the warmth brought by the building.

In ten years, from the emphasis on the emphasis on the height of the temperature, the surface is the change of the concept of peace, which is essentially the evolution of the era of Ping An's understanding of urban humanities.

03.

One city, one production, one landmark

Whether it is the real economy or the service economy, it is inseparable from the strong driving force and support for the financial industry. Therefore, each city attaches great importance to the financial industry and is very concerned about the landmark buildings that gather regional financial momentum.

As the blood of the economy, the important position of the financial industry in the development of a urban development can be seen from the center of the financial business district.

Due to Ping An's early establishment of a comprehensive financial strategy, it has a layout in multiple asset management fields such as insurance, banking, and securities, and has a natural advantage in financial and industrial resources. Supplemented by resource integration capabilities and capital operation capabilities, Ping An's landmark buildings have gathered in financial elements in a city and a region, and promoting the development of the local financial industry and empowering the economy play an important role.

For example, Nanchang Ping An Financial Center, according to Nanchang Daily, after the project is completed and operated, the financial enterprise headquarters and business leisure squares can be integrated into one, which will promote the sharing of the financial industry and urban resources, and achieve complementary and integrated development of function. Yuan, the number of employment is about 10,000, and the annual tax contribution exceeds 100 million yuan.

Picture source: Nanchang Ping An Financial Center

Another example is Beijing Lize Ping An Financial Center, which has a very prominent role in the financial industry economy in the Lisser Financial Business District. According to the planning of the Beijing Municipal Government, the Lize Financial Business District is responsible for carrying the heavy responsibility of the emerging financial industry, and will be built into a "Beijing Second Financial Street" and build a new area of ​​financial development with global influence.

The Beijing Lize Ping An Financial Center occupies the core area of ​​the Lize Financial Business District. The total construction area of ​​the project is more than 290,000 square meters, consisting of A, B commercial buildings and commercial podiums with a height of 200 meters and 180 meters high, respectively. It is one of the iconic buildings of the park and the new landmark of the Lize Financial Business District.

In the future, Beijing Lize Ping An Financial Center will also rely on the comprehensive financial advantages of Ping An of China to use professionalism to help Beijing's financial industry and economic development, and Leize regional energy level.

Picture source: Beijing Lize Ping An Financial Center "City

04.

Write in the last words

Urban landmarks not only changed the appearance and image of the city, enhanced the "hard power" of the city, but also promoted the "soft power" of the city by improving the level of the city's industry.

The landmarks of the "Ping An Financial Center" series of Ping An's "Ping An Financial Center", relying on the natural financial resources introduction advantage, the operation and management capabilities of the full life cycle, and unique asset management experience, to contribute to the improvement of the city's energy level, while It has also become a unique existence in the landmark group of this city.

Transfer from: the property market headline WeChat signal

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