Yuan Chun resigned as the founder of Hongyang Real Estate Chief Executive CEO Zeng Huansha took over as the company

China Fang Daily reporter Fu Shanshan 丨 Shanghai report

Following the headquarters back to Nanjing, Hongyang Real Estate Group Co., Ltd. (hereinafter referred to as "Hongyang Real Estate", 1996.HK) ushered in personnel defense.

On the evening of June 30, Hongyang Real Estate issued an announcement saying that due to personal reasons, Yuan Chun resigned as a member of the executive director, chief executive, and members of the board of directors.

Hongyang Real Estate said that Yuan Chun would not hold any position in the company and its subsidiaries after resigning. Yuan Chun's resignation will not cause the board members to be lower than the legal minimum number, nor will it affect the normal operation of the board of directors.

After Yuan Chun resigned, the president of the executive president was also held by the chairman and chairman of the board of directors.

At the same time, Hongyang Real Estate also issued an announcement within the in charge of operation, engineering, customer service, and recruitment of four functions. Essence

For this change, Hongyang Real Estate is quite low -key, saying that "everything is subject to the announcement of the announcement."

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Personnel re -defense

Time to return to 2019.

This year, Hongyang Real Estate, who had just been listed in Hong Kong for less than a year, was still at a loss. The boss Zeng Huansha gathered Zhang Liang, Jiang Daqiang, He Jie and other well -known professional managers in the industry. In order to obtain better resources, Hongyang Real Estate also moved his headquarters to Shanghai.

It was also at this time that Yuan Chun joined Hongyang Real Estate. At that time, Yuan Chun was 45 years old. Before joining Hongyang Real Estate, he had worked in benchmarking companies such as Zhonghai Real Estate, Longhu Group, and Hongkun Real Estate, and was good at marketing management.

The beautiful resume allowed Yuan Chun as soon as he joined Hongyang Real Estate, he received the position of the joint president, and was mainly responsible for assisting the company's chief executive to handle the operation and marketing management of the group.

At the end of 2020, Hongyang Real Estate experienced personnel turmoil. Zhang Liang, Jiang Daqiang, and He Jie resigned successively, but Yuan Chun's stayed up all the way. At the end of January 2021, Hongyang Real Estate issued an appointment announcement, appointed Yuan Chun as a member of the company's executive director, chief executive and board of directors.

But the good times did not last long. In less than a year and a half, Yuan Chun also handed over a resignation letter.

During Yuan Chun's time in Hongyang Real Estate, Hongyang Real Estate's sales gradually increased from 65.15 billion yuan in 2019 to 87.22 billion yuan in 2021. Although affected by the overall environment, Hongyang Real Estate is still one step away. However, the company has maintained steady growth and has become one of the few security companies without thunderstorms.

But even so, as a private housing enterprise, it is still difficult to survive in the current environment. Not long ago, Hongyang Real Estate has moved his headquarters back to Nanjing for the development of the first -tier business.

After the resignation of Yuan Chun, the position of the president of the executive will be concurrently held by Chairman Zeng Huansha. Public information shows that Zeng Huansha is the founder of Hongyang Group and has been the chairman and director since December 21, 2017. It was re -elected as the chairman and executive director of the board of directors on March 15, 2018. It is mainly responsible for the overall development strategy and daily operations of Hongyang Group. It is a director of Hongyang Land (Group) Co., Ltd., Hongyang Real Estate Investment (Holdings) Co., Ltd. and Hongyang Real Estate Investment Co., Ltd. It is also the general manager of the company's subsidiary companies including Hongyang Real Estate Investment (Holdings) Co., Ltd., Hongyang Real Estate Investment Co., Ltd. and Hongyang Land (Group) Co., Ltd..

At the same time, Hongyang Real Estate also announced another personnel appointment internally, that is, Chen Bin, who is in charge of operation, engineering, customer service, and recruitment lines, served as executive vice president of Hongyang Real Estate to assist the chairman to do it to do it. Good group management work.

According to official information, Chen Bin joined Hongyang Real Estate since March 2018. When the group was in charge of large operations, due to his outstanding performance, he was promoted to vice president of Hongyang Real Estate in 2019, and then was transferred to Zhejiang and Southeast. General manager. The regional performance he led has always been among the best, and has won the title of "Excellent General Manager" many times.

In addition, Chen Qi, assistant president of Hongyang Real Estate, has also been transferred back to the group from the southern area to manage the marketing line.

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Industry executives frequently "run away"

Yuan Chun's departure also reflects the helplessness and sadness of the current executives in the industry.

In fact, the changes of executives in the real estate industry have always existed, but the changes have changed more frequently since 2021, and the energy level of the changing executives has continued to increase.

According to incomplete statistics from public information, in 2021, there were nearly 800 people at the level of senior executives at the Housing Enterprise Group, including more than 300 departure executives including resignation, retirement, and retirement. Among them, the post with the most changes in executives is the "president". According to statistics, about 170 changes occurred in positions such as presidents, vice presidents, and executive presidents in 2021.

In 2022, as the industry situation has not improved, real estate companies are still facing difficulties, and executives have also intensified. According to public information statistics, nearly 200 housing company executive positions have changed in the first April alone, including some star executives.

A Vice President of a Yangtze River Delta housing company said that after the departure of these executives was also facing a dilemma, it was difficult to find the right next home. Because in addition to state -owned enterprises and central enterprises, good private enterprises are left; even if there are good companies, there may not be appropriate positions to these executives, especially celebrity executives.

During the industry, many bosses are willing to dig the star professional managers. They are seeing their ability and the resources behind them. I hope to help the company to go to the next level. In some housing companies, there are several names of the president alone. Now the industry situation has changed, and the boss's thoughts have changed. The star executive of Xiangxiang was now "hot potato". Last year, many real estate owners even reached consensus in Shanghai Hongqiao Real Estate Circle: no longer recruiting high -energy professional managers, especially star -levels.

On the one hand, when the industry situation is not good, these executives can play a small role; on the other hand, these executives have their own management styles, which may not match the company's original system. Essence Another important reason is that celebrity executives bring their own aura, and every move is attracted by the industry. This kind of attention can add icing on the cake when the industry is better, but when the industry is downward Enterprises even fell into the whirlpool of public opinion because of the stay of celebrity executives.

In this embarrassing situation, many executives, especially senior executives above the presidential level, either join lower energy -level companies, such as Zhuang Qingfeng, the former vice president of Rongsheng Development, who resigned as the president of the Pearl River Investment Real Estate sector. After the position of executive vice president, he joined Taihe as the vice president; either choose to start a business, because his own level is already very high, and he is unwilling to go to the enterprise to be subject to others. Zhu Rongbin also chose to start a new company after leaving from Sunshine City.

"When the market is not good, entrepreneurship may not be a good choice." However, the above -mentioned vice president said that almost all these executives have achieved financial freedom, and relatively speaking, there is still a great right to choose.

Editor in charge: Li Hongmei Liu Ya

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