Every hot comment ｜ The house can be old but the service should not be left behind

Recently, Chen Deyun's original artist Chen made a hot search in the women's bedroom incident, and the "Zhonghong · Beijing Pixel" involved in the community involved was also hotly debated. The victim told the media that he hoped that the matter would promote the surveillance of the community. What is sighing is that this community was once the place where the "new Beijing" dream of "New Beijing" in the TV series of the same name is now reduced to "law and order depression."

Beijing pixels are a bit fast. With the development of the developer Zhonghong Co., Ltd. at the end of 2018, its property company maintained the service of Beijing pixels, but due to the lack of funds, elevator maintenance, monitoring, security and other services were a bit uncomfortable. Today's Beijing pixels, settings and services are a bit old, so some netizens emotted "Beijing Pixels are old"!

It is true that of course, the age of the room will become longer and the hardware will inevitably be old. So, will the service be aging? The author believes that this is not necessarily that!

First, property services are repeated transactions. Because the property management fee is charged each year, the price increases at the market. Therefore, the cash flow of the property company is sustainable. In addition to basic services, property companies that obtain sustainable income can also provide upgrade services. For example, using video surveillance to eliminate the dead ends of security and improve the security of residents; use a digital intelligent maintenance system to check various pipeline accidents and reduce the frequency of maintenance; use intelligent parking technology to improve the number of parking spaces and use efficiency, and meet the parking of residents' parking need. All these can improve the residential experience.

It is precisely because the real estate income is more than the sustainability and growth of real estate development. Therefore, it has won the favor of capital. In the past two years, property companies have ushered in a "market tide". Essence

Secondly, the software and hardware of the property service can be upgraded. In contrast, the profit margin of real estate listed companies has continued to decline, and the profit margin of property listed companies has risen steadily in recent years. The reason is that the property company introduced a large number of "value -added services". For example, the LCD screen advertisement of smart parking and building elevators, garages, and exterior walls is also a value -added service. Even if the advertising income is divided by the owner committee, the remaining part is a considerable income. In addition, housekeeping, home improvement, community business, short -term rental is also becoming a new project for property companies.

With the income of these value -added services, property companies can have more funds to invest in the upgrade iteration of property hardware and software. The age of the room can be old, but the hardware and software of the property can be new. There is no contradiction between the old and the new, just look at the relationship between the property to handle the relationship between the two. If you do it, you can realize a virtuous circle of living.

Third, the property company can "change new". Although the initial property companies of commercial housing are mostly designated by developers, after the owner is checked, it can decide whether to use the service level and the owner's satisfaction. With the improvement of property marketization, more and more branded property companies have begun to expand, especially from other developers or owners to take over the property. Market competition can survive the fittest. For the owners, the choice is greater. The "old property" leaves, the "new property" takes over, and the service level can naturally be renewed.

In short, negative cases like Beijing pixels can be a little less. In the current environment of the "horse race circle" of the property company, there are more opportunities to improve the quality of residence services in the commercial housing community. The house may be old, but the residential service can still be upgraded and iterates, and even often changed.

Daily Economic News

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