Running price!Harbin one -second -hand house trading is difficult 丨 property market survey ①

Author:China Real Estate News Time:2022.06.27

Harbin property market has begun to stabilize recovery trends. Wang Yingchao/Photo

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The project is currently selling this price, but it is not possible to see customers without price cuts!

Wang Yingchao Zhongfang Daily reporter Gao Chunghua 丨 Harbin reported

After several months of downturn, the Harbin property market has begun to stabilize the recovery trend.

In terms of new commercial housing, from January to May 2022, there were 8118 units of commercial housing in the six districts of the main city of Harbin, with a transaction area of ​​about 855,000 square meters, a decrease of 64.8%from the same period in 2019. As the epidemic dispersed, the social order returned to normal, and the number of visitors and transactions of major projects in major projects also gradually picked up. There are also signs of recovery in second -hand houses.

Also improved the confidence of the front -line sales staff in the market. "Recently, the sales office has been popular. The number of visits per week can reach about 200 groups, and the record transaction volume is also steadily rising." Xue Xifeng, a marketing manager of Jin Difan Fan, said that the property market has shown a bottoming outlet.

"Based on the recent market performance, there are indeed some signs of recovery in the Harbin property market, but the degree is not enough. The government needs to burn the fire a little more." Wang Ying, general manager of the Harbin Company of the Enterprise Group, said.

Bleak

Second -hand housing enters the buyer market

Many real estate intermediary stores have been closed in Harbin. Wang Yingchao/Photo

Recently, Zhang Wen (pseudonym) has been busy selling houses at the circle of friends and real estate agencies.

A few years ago, because of the asset preservation consideration, Zhang Wen, who was quite strong in the family, did not buy a house. After marrying a lover at the end of last year, the young couple were not counted as the wedding room. The annual property costs and heating costs are a lot of expenses, so they are ready to use two sets of relief to relieve the pressure on funds. However Look at the room.

"A few waves a while ago, there were a few waves to see the house. The house with a price of more than 800,000 yuan, and the other party directly counted to more than 600,000 yuan. This is how to buy a house. It was simply out of the leak!" Zhang Wen said with a bitter smile.

Zhang Wen's experience is not an example.

"A few days ago, I took a client to see the house, and the seller was bid for 1.45 million yuan. It is already the cheapest house in the community. The customer directly bids 1.1 million yuan, and the two parties are not happy." Now many non -needed buyers are not in a hurry. They think that those who sell houses are anxious to use money, so the price starts to "unscrupulous".

Bao Weijian, the director of Deyou Real Estate Convention and Exhibition Center, told reporters that now Harbin second -hand housing transactions have entered the buyer's market. After the epidemic, many sellers were anxious to cash out the property, and they would naturally make a profit in terms of price. Taking the area he is responsible for it as an example, even with the blessing of double campus, 100 square meters of house decline generally reached 150,000 to 200,000 yuan. Some old houses without school districts and poor hardware need to reduce prices to make more efforts.

Bao Weijian and colleagues are exploring the work. Wang Yingchao/Photo

"Even I lost money for me." Bao Weijian said that in 2019 he spent more than 300,000 yuan to buy a 35 -square -meter rough house. Last year, he spent nearly 40,000 yuan for decoration. furniture. When starting to sell a house, it was 390,000 yuan, and then dropped to 375,000 yuan. The final transaction price was 332,000 yuan.

In today's Harbin second -hand housing market, the mentality of buyers and sellers is changing.

"Repeated epidemics has a great impact on our industry, and no matter how capable, the store is closed, the community is closed, and the house cannot be taken to see the house. The real estate intermediary store is closed, and each wave of epidemic will cause a group of real estate intermediaries to lose, and basically flows to the express delivery and takeaway industry.

However, Bao Weijian, who has been working for 10 years, is still optimistic about the future.

"Our 25 days in May were sold for 32 orders, and 24 days in June were sold 24 orders. Although it is still not ideal compared to the same period last year, it has been warm up compared It will be shot, I believe that the market dewlocating speed in the second half of the year will increase. "Bao Weijian said.

Bleak

New house market recovery

Harbin -selling buildings are popular. High Chinese/Photo

The new house market is also warming.

Recently, a reporter from China Real Estate News visited a number of projects and found that compared with the deserted sales offices at the end of the epidemic, the popularity of the new house market today has also recovered. On the afternoon of June 22, at the Jin Dafeng Fan Marketing Center, the reporter saw that the reception area was almost full of visiting customers.

"Recently, the sales office has been popular. The weekly visits can reach about 200 groups, and the record transaction volume is also steadily rising." Xue Xichen, the marketing manager of the Jin Difan project, believes that the property market has shown a background in the bottom of the property market.

They also found that recently buying customers is more cautious in mentality. Affected by Evergrande's thunderstorms, many customers are worried about whether the house delivery can be completed.

"The project currently sells this price to lose money, but it is not possible to see customers without price reduction." The person in charge of marketing in a brand housing company in Harbin told reporters.

The reporter learned that the price of the project just opened some time ago, the price also reduced from the expected price by about 1,000 yuan/square meter.

On June 16, the National Bureau of Statistics released statistics from the situation of sales prices in 70 large and medium -sized cities in May 2022. In May, the sales price of Harbin commercial housing continued to decline. Among them, the sales price index of newly -built commercial housing decreased by 0.4%month -on -month and a year -on -year decrease of 6.4%. The sales price index of second -hand housing decreased by 0.9%month -on -month, a year -on -year decrease of 7.2%. The property market is sluggish, the price reduction is up, and even the land market is extremely deserted.

In the first five months, there was only one land for Harbin. The plot is located in the Linkong Economic Zone of the Daoli District of Harbin City. It was eventually won by Harbin Xinyu Infrastructure Construction and Development Co., Ltd. at a reserve price of 106.91 million yuan. The transaction building price was 760 yuan/square meter.

This means that with the decrease in the supply of new products, the Harbin property market has ushered in a good time for destocking.

"In the second half of the year, I hope that the government can introduce more support policies in terms of land transfer, so that developers have confidence to get land." Xue Xichen said, "At present, market demand exists, but buyers are generally insufficient. The economy recovers and recovers. "

The government is also actively promoting the recovery of the property market.

Not long ago, at a real estate situation seminar, Lu Jianfei, deputy director of the Housing Security and Real Estate Department of Heilongjiang Provincial Housing and Construction Department, said that in the face of the severe market situation, reducing land value -added tax, issuing talent purchase subsidies, reducing the threshold for provident fund, reducing apartments, alleviating apartments The use of costs such as cost -benefit enterprises and the people have been introduced one after another to ensure the steady operation of the market. The government will continue to focus on policy support this year to introduce support policies for two -child and three -child families, promote real estate sales, stabilize the economic market to stabilize the economic market. Essence

Editor in charge: Ma Lin Liuya

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