British media: Chinese developer fancy house wheat and garlic arrived at the first payment

Reuters reported on June 21 that the original topic: Chinese developers who are urgent to sell houses are willing to "wheat change" in the weak property market in China, developers who are urgent to sell houses to launch new promotion methods Wheat and garlic are compensated. Jianye Real Estate headquartered in Henan Province logged in a promotional advertisement of "wheat change", saying that buyers can use this crop as first payment, the price is 2 yuan per catty, and the maximum house can be reached 160,000 yuan Essence The company's sales staff said that the main target customers of the promotion were local farmers and ended on July 10.

At the end of last month, another advertisement released by the company stated that buyers who developed projects could use garlic to get first paid at a price of 5 yuan per catty. It is said that the promotional activity attracted 852 groups of personnel to visit during the 16 -day valid period and sold 30 real estate transactions, involving about 860,000 kg of garlic transactions. At present, the market wholesale price of garlic and wheat is about 1.5 yuan per catty.

After China's real estate transaction volume dropped sharply from January to May this year, many developers scrambled to carry out promotional activities. Common promotions include free parking spaces or free decoration after buyers buying a house. In order to revive the real estate industry of about 1/4 of the world's second largest economy, cities across China have introduced measures to relax the property market this year. Such measures include reducing the proportion of down payment, providing subsidies for multiple children, and more preferential house purchase conditions.

Industry insiders said that the emotions of home buyers have begun to improve, but because the Chinese economy still faces some uncertainty, it is currently that the turning point of the property market is too early. "The sales of some development projects are quite good, but they are sold or carried out promotional activities by relying on prices." Said, CEO of a real estate agency, said. (Author Claire Jim, translated by Ding Yan)

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