The average daily number of tourists exceeds 50,000. Next to this famous scenic area, some shops actually shot at a discount. Why?

The commercial asset prices of some tourist attractions are falling significantly.

Recently, the first phase of the Cangshan Holiday Park project in the west of March Street in Dali Town. 12 sets of 40 -year -old commercial commercial houses were auctioned by the court for a second time, covering an area of ​​72.37 square meters to 466.98 square meters. The auction price was 449,000 By 29.49 million yuan, the average price is about 6,500 yuan/square meter.

The reason why the above projects attract attention is because the price is cheap, and the other is because the project is located at important tourist attractions. The first phase of the project opened in March 2015, and the average price of the opening price was 11,000 yuan/square meter. The current French auction price is equivalent to 40 % off at the opening, or even 50 % off. The location of the project is Dali March Street. It is a famous attraction of Dali and also belongs to the second batch of national -level intangible cultural heritage.

Part of the auction listing source Source: Ali Fa Auction

During the first auction, the pricing of the 12 sets of real estate in the Cangshan Holiday Park was obviously "insufficient confidence", and it was 50 % off in the market valuation, and there was no set of transactions.

The original owner owed money, and the house was mortgaged auction

The reporter noticed that the first time the project was launched on September 13 and September 14. At that time, the overall price was relatively higher. For example, the price of the first phase of the Cangshan Holiday Park S6-2 was 561,000 yuan, and the second shot had dropped to 449,000 yuan. It has dropped to 2.82 million yuan. At present, individual housing has already registered.

According to public information, the Cangshan Holiday Park project belongs to the earlier cultural tourism project in Dali Haixi area. It was developed and constructed in October 2012. It was completed in March 2015. The developer is Dali Ward Jiajia Real Estate Co., Ltd.

Source: Ali Fa Fat

The introduction of the third -party intermediary platform on Cangshan Holiday Park shows that the project covers an area of ​​more than 300 acres. The main products include housing, town, Shuangpin, and unique house villas such as houses and some courtyards. There is a series of famous attractions around the project, about 200 meters from the ancient city of Dali, 1500 meters of one tower temple, 1600 meters in the eight film and television city of Tianlong, and 5500 meters of Erhai Lake. The commercial types near the project are mainly catering, hostel and inn.

According to the Spring City Evening News, since July, the tourism industry in Yunnan has strongly recovered, and Dali has become the first choice for tourists inside and outside the province. According to the CCTV News "News 1+1" program, on August 4 this year, Zhao Wei, secretary of the party group and director of the Dali Prefecture Culture and Tourism Bureau, said in an interview: Since July, Yunnan's tourism industry has recovered strongly. One of the preferred places for travel has become the "poem and distant place" that countless people have come. In July, 6.9 million tourists from Dali states were predicted in July, an increase of 46%compared with the same period (4.72 million) in the same period in 2019.

According to preliminary estimates, there are nearly 200,000 tourists every day in Dali Prefecture. The average daily number of tourists in the ancient city of Dali and Erhai Ecological Corridor exceeds 50,000, and the daily average number of tourists in Shuanglang Art Town, the ideal Bang Cultural Tourism Resort Town and other daily number Also over 10,000 ...

The location of the project is the Dali Haishi area. According to the "Notice of the Dali State Committee of the Communist Party of China on the Inspection and Reform Exhibition" released by the Dali official website in 2019, in order to strictly control the various urban and rural construction activities of the Erhai Lake Basin, it will stop Haidong and Haidong and Haidi. The development and approval and construction of the development of the western and Haibei area, and formulated the opinions of partitioned classification and disposal. Strengthening the planning review of the Erhai Basin project, and for projects that do not meet the requirements of environmental protection and Erhai Lake, the state, county and municipal regulations will not be reviewed, and no new real estate projects will be established in the first -level protected area.

According to the West Yunnan Real Estate Network, due to the environmental improvement, the investment boom in Haixi District was pressed for the "suspension key". Cangshan Holiday Park, Dali Ancient King Palace project, and Dali South Guo City were all affected. In addition, many hotels in Haixi District have not successfully landed.

On the morning of September 26, the reporter of "Daily Economic News" dialed the auction consultation phone of the project as a buyer. Auctioned. This is an important attraction of Dali. The houses in this auction are all commercial houses. After purchasing, you can apply for a real estate certificate normally. You can use it for business. Several shops in the house have been rented out. If you buy it, you can charge the rent normally. "

Investment needs to be cautious

According to the data of the Keerwin Brigade, as of the end of 2021, the number of key cultural tourism projects in the country ranked in the top five provinces in Sichuan (263), Hainan (139), Chongqing (129), Yunnan (75), and and and and and. Jiangsu (70). The top five types of cultural tourism customer resource preferences are theme parks, lakes, hot springs, sea views and ancient towns.

Regarding the decline in assets and industry development of some cultural tourism projects, on the afternoon of September 26, Miao Meng, deputy general manager of the Development Department of Kerri City, told reporters via WeChat that some cultural tourism asset prices have fallen. There are two important factors. The first is the impact of online shopping development on commercial physical stores; the second is the demand for epidemic prevention. Many cities have made relevant restrictions on provincial tourism, which has also led to a decrease in the number of local tourists. "For commercial real estate with cultural tourism, investment needs to be cautious. The future trend is closely related to the traffic of the number of local tourists."

Zhao Tianxing, president of the Yunnan Housing Federation, said in an interview with a reporter from "Daily Economic News" that the common cultural tourism real estate business model includes living pensions, renovation of ancient town, and amusement real estate. However Number of people. Affected by the epidemic in the past two years, the number of tourists in some tourist cities, scenic spots, and scenic spots has declined significantly. In the past, houses in cities dominated by tourism were mainly sold to foreigners. Convenience has led to a decline in asset prices.

Zhang Dexin, Dean of the Institute of Cultural Tourism Innovation and Entrepreneurship, also told reporters via WeChat on the afternoon of September 26 that this low -cost method is usually to quickly handle the assets to achieve the purpose of returning funds. Zhang Dexin mentioned that "Commercial projects are different from general residential projects, and comprehensive considerations of factors such as location, supporting, environmental and other factors are higher. Even if the same scenic area, the passenger flow in different locations will be significantly different. If consumers choose the scenic spot in the scenic area Investment in commercial projects, first of all, depending on the location, the second depends on the convenience of traffic. "

Reporter | Editor Chen Ronghao | Chen Mengyu Sun Zhicheng Dubo

School pair | Lu Xiangyong

｜ Daily Economic News nbdnews original article ｜

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