Major brand commercial bodies grabbing the beach to the "heron", painted a new blueprint for Xiamen commercial →

Jimei IOI MALL creates unique ecological landscape experiential dining and all -round family closed -loop consumption experience.

IOI MALL meets citizens to eat, drink, play, and enjoy the one -stop easily consumer needs. The picture shows the "Youth Market" event held in the mall.

On September 24th, at the opening site of the second phase of the No. 1 residential house of Zhongliang Xixi No. 1 in Jimei New Town, Mr. Li, a citizen of Xiamen, quickly completed the subscription procedures to close the future expectations and beautiful longing with the land under his feet. Mr. Li attributed his expectations to the rise of the surrounding business district of "Hua Daxi (Western Overseas Chinese University) "--

A group of new city large shopping malls such as Jimei Shimao and IOI Mall operate steadily, and the highly anticipated Daliyue City complex, IOI MALL Phase II, etc. have first appeared in the formation ... Optimization, reflecting the trajectory of urban renewal and development, and also depicts a new picture of citizens' quality life and consumption upgrades.

In the past ten years, there have been more and more commercial complexes in Xiamen citizens' "door". In the circle, to Jimeihua Daxi Commercial District, Xingbei Commercial District, Haicang Arahai, and Ma Lao Bay Business District ... The pattern of the original business outlets of Xiamen from "single" to "more", the business district is full of flowers, the business territory With the renewal of the city, it continues to expand.

This year, the business on the island continued to improve quality. Fujian's first fourth -generation Wanda Plaza Xiamen Wanda Lugang, China Merchants Shekou Fujian's first commercial project Xiamen Maritime World (Phase I), Xingsheng Commercial Fujian's first commercial project Star River Coco Park, SM The third phase of the project, Xiamen Yuzhou · Yueyue Tiandi and other projects have stabilized the hoof disease and appeared in Xiamen. The development of business outside the island is expected to have a large -scale commercial complex of large -scale commercial complexes such as Xiamen Center · Manle City, Tong'an Baolong Plaza, and Xiamen's first Outlets during the year. The Ma Lingwan project is also intensive and prepared, which will become a new life city complex with a total construction area of ​​about 140,000 square meters.

Over the past ten years, the optimization of Xiamen's business system is also reflected in the perceptible "transcript" -in 2021, the retail sales of Siming and Lakes were 153.342 billion yuan, an increase of 1.4 times over 2012; and Haicang, Haicang; and Haicang , Jimei, Tongan and Xiang'an Four Districts achieved retail sales of 105.065 billion yuan, an increase of 3.2 times over 2012.

【Interview】

Liao Lili, general manager of IOI (Xiamen) Business Management Co., Ltd.:

Bring better commercial resources to Xiamen

Liao Lili

Looking back at the road of business development outside Xiamen Island, IOI MALL is undoubtedly one of the pivotal "milestones" -ten years ago, when the department store was still the mainstream of the business, when the island's business district gradually came out of Siming, when the lake was circled and lake, it was in the lake. IOI Industry Group set its sights on the vast island -Jimei. In 2012, IOI (Xiamen) Real Estate was established. IOI Real Estate Group Xiamen IOI Mall, Xiamen IOI Mall, Jimei in China, and opened the road of "building" in 2014.

Ten years have passed, and the blueprint of the "circle" was presented in front of Xiamen citizens-IOI Mall, with a total construction area of ​​190,000 square meters, became a landmark of large city complexes outside Xiamen Island. The full dimension presents many innovative scenes of "Xiamen's first". In the view of Liao Lili, general manager of IOI (Xiamen) Business Management Co., Ltd., the blueprint of IOI Mall is still continuing.

"At present, Jimei has become the city with the largest permanent population in the city. It is full of vitality and opportunities. The geographical location, good business atmosphere, and increasingly mature public supporting advantages have brought greater opportunities and more possibilities to the IOI Mall project. "Liao Lili said that in combination with Xiamen to cultivate an opportunity for creating an international consumer center city and the planning of the" One Heart Two Districts and Four Films "in Jimei District, the IOI Mall will also take Jimei New City as the core to strengthen the driving force for business.

"The first -class business environment and a series of policies that encourage foreign investment to attract companies will continue to increase capital in Xiamen. Next year, more industrial supports such as the villa -type enterprise headquarters, Sheraton Hotel and commercial facilities will be completed. "Following the direction of Liao Lili, looking out from the bright IOI MALL first phase of the first phase of the IOI Mall, the second phase of the IOI Mall has begun to prototype.

Liao Lili said that since the opening, IOI Mall introduced more than 30 regional first stores outside the island, covering retail, catering, life, leisure, etc. At the same time, it created unique ecological landscape experience catering and all -round family closed -loop consumption experience to satisfy satisfaction Citizens eat, drink, play and enjoy one -stop and easy consumption needs. Liao Lili said that as a witness, participant and beneficiary of the integration of the island, IOI Mall will continue to bring better commercial resources to Xiamen in the future and create a new landmark of Jimei New City.

In recent years, as the Xiamen Metro Traffic Network has gradually rolled out, the TOD model of "Metro+Commercial" is injecting new kinetic energy to activate the commercial development of the island and enhance the vitality of the business district. Liao Lili said that in the future, Metro Line 6 is expected to lead directly to the mall, bringing more convenient traffic conditions to citizens, and further enhance the consumer radiation and driving role of IOI MALL.

【Reporter Notes】

Read the charm of urban charm from commercial change products

The change of business is a book that can read the charm and height of the city from it, and can perceive the happiness and temperature of people's livelihood. Taste the net red coffee in the warm wind of summer night, punch the first store in the free time in the free time, the baby, buying vegetables, shopping, a one -stop high -quality experience ... The happy life in the business district is by merchants and government departments Common achievements.

In recent years, Xiamen has increased its efforts to attract stronger efforts, and take many measures to cultivate the creation of international consumer center cities. The major brands of commercial bodies grabbing the beach to the "heron" to form a drive effect. In words, the corresponding sense of happiness, gain and freshness.

The progressive urban pattern brings the business map of quality and capacity, and Xiamen's business becomes more and more energetic.

Old projects to improve quality -China Resources Land High -quality Create Xiamen Vientiane City Phase II and Light asset Operation Panji Center projects, injecting new blood and new vitality into the high -end business district; In 2022, in the active city rankings of the project, Xiamen ranked 19th in the country. The number of commercial complex projects that planned to be opened is 10, and the speed of expansion is at the forefront of Fujian.

Business and trade is economically prosperous, and the business district is prosperous. In recent years, Xiamen Commercial has promoted the upgrading of commercial formats and special consumer blocks through a series of consumption upgrade plans for new consumption upgrades, and renovated in the field of new projects and urban renewal and transportation. The construction of the industry will be accelerated. By 2025, it will basically build a regional international consumer center city with the characteristics of Xiamen, which leads to the province and radiates Southeast Asia.

Promoting the integration of the island and outside of the island from a higher pattern, the surging wave of "great improvement on the island and the development outside the island" has become a "attractor", "booster" and "accelerator" that attract talents and projects to enter the building. According to data from the Xiamen Statistics Bureau, compared with 2012, the city's permanent population was 5.28 million in 2021, an increase of 1.25 million. Among them, most of the incremental population is outside the island -Jimei District has become the city with the largest population in the city with 1.078 million people, a significant increase of 377,000 compared with the 701,000 in 2012; 10,000 people; Xiang'an District increased by 237,000 people. Commercial elements are more complete and popular, and it has provided a solid "basic disk" for the commercial quality of the island and the development of external business in the island.

(Text/Xiamen Daily reporter Shen Yanyan Tu/Our reporter Lu Jianhao)

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