From "living in houses" to "Housing Good House" real estate industry to high -quality development

24Sep

Our reporter Wang Li's new ten years is just a moment of historical long river, but for the Chinese real estate industry, it can be described as "working hard at the time." During this period, the industry has experienced explosive growth, and has also shifted from "comprehensive development" to "key development". Now it has entered a period of rational maturity and moves forward to high -quality development. In the past ten years, the sales area of ​​commodity housing in the country totaled 13.234 billion square meters, which was 2.2 times that of the previous ten years. In the past ten years, the performance of high -quality heads in the capital market is remarkable. Taking Vanke's sales and market value in 2021 as an example, 627.78 billion yuan and 228.1 billion yuan were respectively. Essence In the past ten years, the housing security system has been continuously improved, with a cumulative investment of 14.8 trillion yuan, and the construction of various types of affordable housing and shantytown renovation and resettlement housing, and more than 140 million people in the dream. In 1978, the "housing commercialization" model was proposed; after more than 40 years of adjustment, the two major housing supply systems further improved, and the scale of housing supply continued to increase. Mi; Today, the people's demand for housing has shifted from "whether there is" to "good", and the real estate industry is also standing at the critical point of the conversion of new and old development kinetic energy conversion. The development of the buyers' work together. Persist in the positioning of "housing and not frying" to promote high -quality "living and living" housing problems. From the first time of the 2016 Central Economic Work Conference, it has been proposed that "housing does not fry" so far. In the past 6 years, this position has never been shaken. In order to combat speculation in the real estate field, under the "policy of the city", the regulation and control policies are becoming more detailed and accurate, helping the "living dream" to become a reality. "The census data in 2020 shows that there are 1.2 per capita housing of households in my country, and generally achieved the goal of living in a per capita house." After living ", people are more concerned about whether they can" live in a good house ", make the living standards that match the development of economic and social development, and enhance the happiness of living. Essence Under this goal, in the past ten years, relevant departments have accelerated the improvement of the multi -subject supply, multi -channel guarantee, and renting and purchase of housing systems. On September 14, the Propaganda Department of the Central Committee of the Communist Party of China held a series of theme press conferences of the "Ten Years of China". Jiang Wanrong, deputy minister of the Ministry of Housing and Urban -Rural Development, said, "We emphasize the need to improve the two systems', one is the housing market system, and the other is housing The guarantee system. "" After the diverse demand for new citizens is met, it will help stimulate the consumer market and real economy vitality. "Zhang Renyuan, Executive Dean of the Tongce Research Institute, told the Securities Daily reporter that with the supply of two major housing supply The system is continuously improved, and the quality of development of "production and city integration" in large cities and the life of "duty balance" have been further optimized. The relevant goals have been clear that during the "Fourteenth Five -Year Plan" period, 40 key cities will raise 6.5 million sets of (room) affordable rental housing, which can solve the difficulties of nearly 20 million new citizens and young people. "At present, it is mainly through various types of affordable housing and increasing the supply of rental housing to solve the" job balance "problem of youth groups in large cities." Li Wenjie said that it is recommended that in the future, it can increase the supply of effective leases by further activating residential housing. On the one hand, encouragement can be encouraged to encourage Individual owners will lease idle housing; on the other hand, the owners are encouraged to hand over the housing to professional leasing institutions. In a new model of housing development, leasing is entering a certain development space. From the first half to solve the "housing living", to the second half to meet the needs of new citizens and young people and the needs of high -quality housing, stand at the stall of demand transformation to promote the stable and healthy development and virtuous cycle of the real estate industry as the goal As one of the main body of the industry's development participation, real estate developers take the lead in embarking on the road of transformation. In the era of farewell to the development stage of large -scale development, in addition to the adjustment of individual years, "volume and price rise" is a major feature of the Chinese property market for many years. In 2012, the national commercial housing sales area was 1.113 billion square meters, and the sales amount was 6.45 trillion yuan, which increased to 1.794 billion square meters and 1.82 trillion yuan in 2021, respectively. During this period, with the help of demographic dividends and financial dividends, developers advanced to capital market expansion and financing, and pursued fast turnover and large -scale. "In the last ten years, real estate is in a period of high -speed growth. Although there are short -term fluctuations in the middle, it is generally a process of spiral rising. The real inflection point appears in 2020." At the performance briefing, the chairman of the board of directors of the Midea Real Estate, the executive director and the executive director President Hao Hengle told a reporter from the Securities Daily. New Town Holdings Management told the Securities Daily that major housing companies no longer blindly pursue high leverage, high turnover, and expanding standards, and seek high -quality development on the basis of business model reconstruction and financial stability. "As the housing demand structure changes, the development model of the industry will inevitably be transformed." Li Wenjie said that the current demand change is being led to supply change, and the industry and market entities must achieve sustainable development. "This year is the year when the new and old model of the real estate industry is transformed. Many private real estate companies have slowed down and fully realized that they need to return to reason.

"At the performance briefing, Lin Zhong, chairman of the Board of Directors of Xuhui Holdings, told a reporter from the Securities Daily that after this round of adjustments, China's real estate industry will shift from high debt, high leverage, high growth model to low liabilities, low risks, low risks, and low risks, low risks, and low risks. A new model of light assets. Obviously, real estate developers have realized that the industry will bid farewell to the development stage of "large -scale heroes", and it is time to slow down and precipitate. In recent years, the performance briefing will be "Growth of quality" is one of the keywords for the high -frequency output of housing companies at the helm. At present, the real estate market has entered the stage of parallel development of the stock and incremental increase. The important topic in front of the developer is After survival, you need to convert your role into a developer, truly transform to a better life service provider, exert your efforts in real estate -related diversified segment business tracks, and promote the industry into the stage of professional development. The 10%of the sales reputation of the year was invested in the three major main channel business of holding property, business, long -term rental apartments, and property management. These three businesses added up. The annualized growth of 40%. "Longhu Group's management told the Securities Daily that the growth of operating property income will play a role in a stabilizer on the crossing cycle. For the future development strategy," Midea Real Estate must maintain its own determination and do it on the basic market. Good products and services, at the same time, have cultivated the existing and rolling architectural technology, business services, and intelligent cultivation, forming a supplement to the main business in the future. "Hao Hengle said. Looking back at the decade, property management, agency construction, and residential services are split and specialized in the field of real estate development. Representative enterprises in segments such as management, shells looking for houses have already shown their footsteps in the capital market. As Li Wenjie shown, in order to achieve a higher quality and sustainable development model, the real estate industry must go through the physical space builders. , Gradually developed into operators and service providers that rely on physical space for institutions and individual customers to continue to provide services. This is also the only way to explore and transformation from the old model to the new model. At the end of the year, the urbanization rate of the permanent population in my country was 64.72%. At present, my country's real estate market has entered the preliminary stage of "survival and lift". The business around the stock market has ushered in development opportunities. In the three stages, at different stages, relevant departments and market entities need to use different financial instruments to drive the healthy development of the industry. "Hu Feng, deputy general manager of Beijing Company and the director of the North District Valuation and Advisory Service Department, told the reporter of the Securities Daily that the first stage was a period of rapid construction. Raising per capita residence area was the main task. "; The second stage is the leading position of stock housing in the supply of housing. The market enters the" survival and survival "stage. Capital began to pursue assets that rely on refined operations to improve the value of real estate; , Real Estate asset securitization market matures, such as real estate public offer REITs has become an important investment target. The current Chinese real estate market is entering the second and third stages in parallel. Putting aside about 180 listed real estate companies that are mainly developing business businesses Not to mention, given the market -oriented growth of professional segmentation in the industry, in the past ten years, the capital market has produced the first share of China's community service operation, the first share of the housing service platform, and the first share of the construction ... The track business is the property management industry. From the silence to the increasing growth to the market value of the sector, it once exceeded 800 billion yuan, and the property management industry has only spent more than 8 years. In the past 8 years, about 60 physical management companies have successively landed in H shares. Its price -earnings ratio PE once returned from 80 times the "high heat" of individual enterprises to a "calmness" of less than 30 times. Today, although the average price -earnings ratio of the property management industry has fallen and down from 15 times due to the entry adjustment period of the real estate industry, there is no do not have to do not have It is suspected that the independent market -oriented operation of the property management company has taken a key step, and the annual income scale of the industry has exceeded 100 billion yuan. In addition to the property management industry, multiple participating entities in the real estate market are also exploring a new model of real estate development. Banks, banks, banks, banks, banks, banks, banks, banks, banks Institutional investors are gradually increasing the proportion of non -operating formats outside the development of residential development. According to Dede Liangxing monitoring data, since 2019, real estate investment in office buildings, business parks, industrial logistics, industrial real estate, and long -term rental apartments has become investment. The types of assets favored by those, among them, industrial logistics investment accounted for the proportion of investors' favor assets from 2%in 2019 to 26%in the first half of this year; long -term rental apartments rose from 2%to 7%. Regarding the long -term rental housing market Financial support, on February 27 this year, the China Banking Regulatory Commission and the Ministry of Housing and Construction jointly issued the "Guiding Opinions on the Development of Bank Insurance Insurance to Support the Protective Rental Housing Market Development" pointed out that it further strengthened financial support for the construction and operation of affordable rental housing. August On the 31st, the first batch of three guarantee rental housing (hereinafter referred to as "leased housing") REITs were listed simultaneously on the Shanghai -Shenzhen Stock Exchange simultaneous listing and trading. An important step.

"The first batch of rental housing REITs opened a brand new door to achieve the sustainable development of the" investment, fusion, management, and retreat of investment in the infrastructure assets of rental housing in China. It has a milestone significance in practice. "Hu Feng said that since 2014, various types of real estate asset securitization products have issued more than 400 orders and involved about 830 billion yuan. Higher and higher. Regarding the future development of the rent -protection housing public offering REITs, Hu Feng put forward four suggestions: First, encourage the issuance of non -state -owned transfer housing public offering REITs to clearly exit; second, promote the establishment of rent pricing and increase levels of rental housing rents in various places as soon as possible. Relevant regulations; Third, incorporate the uninterrupted supporting business with rent -protection housing into the field of public offering REITs to increase the yield of asset packages; fourth, the information disclosure mechanism for rent -preserving housing projects and municipal rental management service platforms are established nationwide. Various signs show that during the change of the new and old model of real estate, many respondents reached consensus, and the demand for the stock market and urban renewal will bring multiple market size of the market with a number of trillion yuan; In the market, the sales scale of commercial housing will maintain a level of more than 10 trillion yuan in the next years. "In the context of the high -quality development of China's economy, the demand for residents 'housing will not stagnate and shrink." Li Wenjie said that in the era of improvement of residence, consumers' core demand for housing is more concerned about the changes and growth of housing physical space, and they pay more attention to the changes in the physical space of housing, and pay more attention. Living quality and service. Forging diversity and differentiated products and services can better meet the improvement of the improvement of different groups. It is a certain path to cross the future cycle. So, how will the real estate industry develop in the next ten years? Hao Hengle told the reporter of "Securities Daily", "In the next ten years, we will still be optimistic about the real estate industry for a long time. If the demand exists, this industry will have the future. It is just that the demand structure has changed and pays more attention to quality and service. We believe that after a short period of time After sexual pressure, the future supply and demand will be more smooth and healthy, and the participants who can survive in the industry will be more rational. "Wang Lixin's economy develops from" living and living "to the steady development of Wang Lixin, which helps urbanization to promote urbanization Accelerated development. Housing, carrying residents' longing for a better life. How to satisfy this yearning and move towards the era of high -quality residence has become an important issue for the development of people's residence in the new era. The report of the 18th National Congress of the Communist Party of China proposed that "new progress has continued to make a living", and the report of the 19th National Congress of the Communist Party of China once again mentioned "living and living." Under the positioning of "housing and not frying", the standard of "living and living" has been continuously improved, and the connotation continues to expand. In 2012, the per capita housing area of ​​urban residents across the country was 32.9 square meters, and now it has reached 37.8 square meters. The people's demand for housing has shifted from "whether there is" to "good". Correspondingly, the construction of people's livelihood in my country is also moving from "living and living" to "livable living." "House" emphasizes "from scratch", and "livable" must be "good" on the basis of "yes". my country earlier proposed that "living and livable" is Shenzhen. Since then, Shanghai has been mentioned in the housing development plan during the "Fourteenth Five -Year Plan" period. Until January 11 this year, the "Fourteenth Five -Year Public Service Plan" proposed that housing inclusive non -basic public services must gradually realize livable lives. "Lifesto -living" is an improved thinking, a higher goal and pursuit, and because of the essence of returning to housing problems. In the past, building a house simply focused on the construction of "physical" space. At present, the real estate industry is at a critical stage of exploring a new model of development, and meets the needs of "people -oriented" to return to the origin and service of residence. It is the deserved meaning of improving the quality of life of residents and the stable and healthy development of the real estate industry. "Livability in lives" is not a house in a physical space. It is a housing in the social sense. It needs to be constructed in conjunction with specific cities and specific communities. In the past, my country's urbanization construction focused on large -scale incremental development. Now it has shifted to the existing quality transformation and incremental development dual -track operation mode to create a safe, green, intelligent, healthy high -quality human living environment. It is related to the life of residents The degree of implementation of supporting needs such as environment, culture, education, and consumption is related to the level of the residents' happy life index. "Livability" does not simply pay attention to the "quantity" of supplying housing, but to pay more attention to the "quality" of living. It needs to create a better "software" lifestyle based on hardware satisfaction. In addition to doing a good job of renovation of shantytowns, regional environmental planning, housing design, and community supporting and municipal infrastructure, we must improve the level of public services such as pensions, childcare, and medical care in the community, and then enhance the comprehensive strength of a city's soft service. In the era of "living and livable", the participating entities of the market must think that the services of residents provide a good life as the core goal, and enterprises must actively follow the trend of social development and market demand, accelerate innovative products and service models, and reconstruct the business model. This It is also expected to become a new growth point for real estate and related industries to achieve breakthroughs. Recommended reading

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