Binjiang's first Intime Department Store officially opened many brands of the first store in many brands

Recently, many office workers in Binjiang District of Hangzhou have realized "shopping freedom" next to the company.

On September 24, Binjiang's first Intime Department Store was officially opened. The shopping mall is located in the core location of Binjiang IoT town, close to the subway line 1 and road station, and 130,000 square meters of business space, covering cosmetics, famous products, sports tide cards, cinemas, supermarkets, children's amusement, special catering and other formats and other formats. , Integrate quality shopping, leisure and entertainment, social experience.

(Binjiang Department Store, which is located at the intersection of Binhe Road and Laomo Road)

This is also the first shopping mall with "light luxury" in Intime Department Store. Some people in the industry said that Binjiang Intime not only fills the high -end retail gap in Binjiang District, but also injects trend vitality into Binjiang, becoming the most anticipated project this year.

In 130,000 square meters, the first store of the brand is tied up

Binjiang Intime has attracted much attention during the trial industry. The reporter learned from Deng Chaojun, the chief operating officer and vice president of Yintai Commercial Group that, as a mall with a "light luxury", Binjiang Intime also introduced the first heavyweight brands in addition to the consistent beauty advantages of Intime Department Store.

In terms of catering, in order to meet consumers' personalized dining needs, Binjiang Intime has introduced a large number of gourmet store brands that are popular with young people, such as Pig Page Happy Restaurant, Qingting and other national first stores; , Wang Ning, Niu NEW Shouxi -roasted, South Dream Indonesian cuisine and many other Zhejiang first stores; Loulan, Mr. Wu Southeast Asian cuisine, Xilang steak, Jiatai and other ten Hangzhou first stores and Cai Jiafa -style desserts and Pi Ye Coffee, Mu Bai hand -made, new discovery and other first entered the Binjiang brand.

In terms of retail formats, the high -level custom women's brand LRKS first store, urban skiing nationwide cloud -up grassland and other brands, which are well -known e -commerce anchor Lie'er Baby, have the most complete Hema Xiansheng with the most complete format. In terms of entertainment experience, the latest upgraded version of the 4,000 square meters of Bona Courtyard Cinema and the latest upgraded version of the Internet Red Doll House settled in Binjiang for the first time.

(Li Ning Hangzhou's first flagship store settled in Binjiang Intime)

It is worth mentioning that the various first -store brands of Binjiang Intime include many specialty stores, black gold shops and image shops. Zhang Yan, general manager of Binjiang Intime, introduced that Li Ning Hangzhou, the first flagship store of Li Ning's product line, has become a new sports social market in the city; Can drink coffee; the first customized store in the country in the country is also located in Binjiang Intime ...

The entry of these first store brands has expanded the "star" lineup of Binjiang Intime, enriching and optimizing regional consumption options.

See the talk show again when you eat and go shopping.

"Binjiang Store's" Light luxury "is not only reflected in retail department stores, catering upgrades, but also in the customization of atmosphere. The entire shopping mall is inspired by the Qiantang River 'tide', and the" waves up tide "run through 4 venues, even The gallery also has fashion parent -child experience functions such as rest, curatorial, and children's playground. These public areas will become a punch point for trendy experts. "The store general Zhang Yan said that based on the understanding of potential customer needs in the area, the mall is still new service. The new experience has done more extension and "unlock".

"Hangzhou local talk show brand cactus comedy has settled in the mall, and there are fixed performances every weekend. You will also invite top talks across the country to perform." Zhang Yan said that Yintai Department Store will continue to pay attention to the personalized consumption needs of young customers. Provide consumers with a variety of and beautiful lifestyles.

It is reported that during the opening period, I went to Binjiang Intime to "eat and eat", and more than a hundred catering brands launched preferential benefits. Loulan and Xilang steaks, including more than ten first -store -level catering brands, consume 100 yuan to get 100 yuan coupons; SEESAW, waiting for net red coffee brands have a "buy one get one free" event. If you buy beauty, you can get 200 yuan beauty clothing coupon for consumption over 1500 yuan; buy gold, minimize 100 yuan per gram ...

In addition, the mall also prepared a variety of interesting activities. If you like music, you can make an appointment with friends to experience a "Hi Lang Music Festival"; those who like sports can experience Li Ningchao's 19 bus, flying card DIY and other activities; parents also You can take your children to attend the Pig Page meeting ... During the opening, 100,000 surprises such as mobile phones, gold bars, and bicycles, and customers are welcome to go to the store to draw.

It is not difficult to see from Binjiang Intime that the format of Yintai Department Store is increasingly rich. The positioning of new stores not only has its own characteristics, but also younger. Intime, which is hailed by the industry as the "first store harvested", is no longer limited to the introduction of a single product category, and has moved to the excavation and absorption of the first store brand of lifestyles.

According to media reports, the absorption of the entire industry's first -level first store brand shows the unquestionable investment strength of Yintai Department Store Binjiang Store on the one hand, and on the other hand, it is also consistent with its concept of "conveying new aesthetics of life". At the moment when the industry is facing challenges, Intime Department Store still has a strong potential energy.

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