"Consumption Tide" consumption pattern 嬗: Guangzhou opened the era of multi -central business districts

Text/Yangcheng Evening News all -media reporter Huang Shi

Figure/Yangcheng Evening News all -media reporter Chen Qiuming Huang Shi

In September of Jinqiu, under the night, hundreds of exquisite fish lanterns in the old city of Guangzhou hung high. Xiao Dong and his girlfriend met Mid -Autumn Festival.

At the same time, the Tianhe Road business district in the quiet moonlight is as usual. People come and go. College student Chen Yixin experience coffee crafts and talk shows on the shopping mall terrace on the central axis of Guangzhou, and cross -border novelty;

Looking at Baiyun District, Mr. Liu packed the picnic mats, small tables and chairs, and prepared to purchase a newly opened shopping mall nearby for the same family of four. He opened a moon -viewing "light camping" nearby, which was warm and cozy.

In Guangzhou, the business atmosphere of tradition and modern integration, fashion and "fireworks" is infiltrating the daily life of citizens. Guangzhou cultivated and constructed an international consumer center city for more than a year. Relevant industry insiders pointed out that with the rise of emerging business districts in Huangpu, Panyu, Baiyun and other places, the consumer pattern of Guangzhou is changing, and the multi -central business district's situation has begun to take shape. The traditional popular business district and the new commercial carrier will build a new consumer format, new model, and new scenes, so that the Guangzhou consumer market will show the unique charm of all flowers.

New movement of Guangzhou Business District

Emerging experience shopping mall emerging

Recently, the Guangzhou Emerging Experience Shopping Center has frequently emerged. According to the latest statistics from Win -Shanghang Big Data, in the second half of 2022, Guangzhou plans to open a total of 15 commercial projects (commercial area ≥30,000 square meters), and it is expected to increase the commercial supply of 1.025 million square meters.

On the occasion of Golden Jiuyin Ten, Da Yuecheng Holdings announced that the first project will settle in Huangpu, which is planned to officially open at the end of this year; Nobuna Jinmao Plaza · Yitian Holiday World will officially open on October 1; Signing and construction activities, create a new commercial landmark with strong Lingnan characteristics in Liwan ...

Taking the Guangzhou Zhujiang Taikoo Julong Bay project, which has received much attention, on September 16, the Liwan District Government, Zhushi Group and Swire Real Estate officially signed project cooperation agreements. Zheng Hongwei, general manager of Zhushi Group, said: "The Julong Bay Project is the" Cultural and Business Travel "organic integration of the city's waterfront charm zone, which will work together to create a new international commercial landmark." Peng Guobang, CEO of Swire Real Estate. Together with a world -class commercial landmark with Lingnan characteristics, accelerate the urban renewal and industrial upgrading of the Julong Bay Area. "

Wang Xianqing, chairman of the South China Business Think Tank, Chairman of the South China Business Think Tank, President of the Guangdong Provincial Commercial Economic Society, and Dean of the Guangdong Provincial Institute of Industrial Research, believes that the recent number of commercial carriers settled in Guangzhou, which caused heated discussions. Guangzhou Taikoo Hui was generally recognized in the Tianhe Road Commercial District, and the new projects in Liwan District naturally induced citizens' attention. The cutting place selected by the emerging business district in Guangzhou has differentiated the inherent positioning of the mall. It is significantly different from the traditional shopping malls in the main urban area and is more consumed. In addition, the new shopping mall fills the gap of large commercial complexes outside the main urban area, and enters Guangzhou City with a new commercial temperament, which is very consistent with the cultivation and construction of Guangzhou International Consumer Center.

In Wang Xianqing's view, the industrial development of many regions in Guangzhou to a certain degree, consumption has appeared in the same degree, and the situation of multi -central business districts is irreversible: "On the one hand, the rise of commercial complexes in various regions of Guangzhou is conducive to stimulating economic growth. Guangzhou's business structure is bigger and stronger. On the other hand, to improve the business system in various regions and communities, and better empower the characteristic and advantageous industries, such as the combination of the science and technology city of Huangpu District and the commercial complex to create a special science and technology and business space. It will effectively give play to its regional advantages. "

Popular business district adhere to

Create a new space for Yangcheng Vientians

At present, the popular business district must cope with business shocks, how to continue to gather popularity and rejuvenate the vitality, which has become an important elegance for many large fields.

Entering September, various popular business districts carried out various wonderful activities in full swing. In Temple Plaza, the "Cheers! Autumn Autumn" Tiantai market was launched. It gathers new cross -border social gameplay such as coffee crafts, original talk shows, and music wide. In Guangzhou K11, a unique art Mid -Autumn Festival was staged, and many artistic workshops such as Guangcai Fu color, tea fruit production, and fragrance were introduced to allow consumers to experience rich and interesting art activities. In Zhengjia Plaza, Xiaoxing 1997MV (No. 29438) was officially named "Zhengjiaxing", and Zhengjia Science Museum and Astronomical Museum also made a new appearance, helping Tianhe Road Commercial District as one of the "Top Ten Tourist Destations in the World". Support the construction of the "Museum City" in 2025 in Guangzhou ...

In this regard, Xie Meng, vice chairman and CEO of Zhengjia Enterprise Group Co., Ltd., tells their adherence: "The road of integration of literary and business travel, improve consumption quality and experience, and adhere to 'imagination, creativity, love, and The values ​​of accompanying 'will establish a deeper link and binding with consumers. "In addition, Zhengjia Plaza will usher in the opening of Zhengjia Penguin Snow Park in the second half of this year, and the format is increasingly richer.

Zheng Xiaohua, general manager of Guangzhou Friendship Group Co., Ltd., admits that the rich business form reflects the further improvement of Guangzhou's consumption prosperity and business activity. It is good news for citizens, the industry, and Guangzhou to boost consumption confidence. Faced with the multi -centralized consumption pattern of Guangzhou, Zheng Xiaohua said that the original intention of Guangzhou's friendship is still: "In the future, Guangzhou friendship integrates Guangzhou as a millennium business, and the city's characteristics are the first and innovative urban characteristics. The road is constantly working. "In fact, there is no simple competitive relationship between the emerging business district and the popular business district. Wang Xianqing concluded: "When mentioning the popular business district, you cannot ignore the" South China First Commercial District "-the Tianhe Road business district, and the new business district is more concerned about emerging commercial complexes in the area outside the main city. There are obvious differences in positioning and development, so they are more of a co -creation relationship with a combination of strength, not simply competitive relationships. "

As a millennium business capital, Guangzhou has a broad stage on the road of multi -central business district building. Wang Xianqing said that the cultivation of commercial complexes in Guangzhou has the advantages of advancing with the times. First, Guangzhou has the characteristics of the thousand -year -old business characteristics of the leading nature; second, Guangzhou has industrial advantages. The Greater Bay Area is produced by itself; third, Guangzhou has the advantage of "people's traffic", and its popularity is the most important resource for prospering the business environment.

"Use 5G and artificial intelligence and other science and technology to enrich the space scenes of business districts, further expand influence in the international market, benchmark the construction of domestic international landmark commercial complexes, increase the popularity of business districts in various regional commercial districts in Guangzhou, and become the future new and old field in the consumer market. The key is to get the root deeper. "Wang Xianqing said.

Nowadays, business is no longer a single physical space. From the environmental shape to the spiritual level, a single "commercial space" has gradually upgraded to the diversified experience. The emerging business districts and traditional business districts of Guangzhou will pour out more prosperous consumer markets with endless innovation and open up a broader new space for consumption.

Source | Yangcheng Evening News • Yangcheng School

Responsible editor | Xu Weilun

School Division | Li Hongyu

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