Henan Real Estate launched the "Garlic Change", sales staff: 30 sets of transactions, local garlic prices have risen by 2 cents

Red Star News reporter ｜ Lu Yanfei intern ｜ Ou Jiazheng

Edit ｜ Pan Li

Recently, Henan Jianye launched a "garlic change" event in Kaifeng's real estate, which caused heated discussion among netizens.

The sales staff of Kaifeng's "Qixian Jianye City" told Hongxing News that farmers who participated in the event are very enthusiastic about the event. In less than a month, more than 800 garlic farmers have visited, which promotes more than 30 sets of transactions. With the continuity of garlic's house, the price of garlic in Kaifeng Qi County has risen by 2 cents. Later, Jianye Group will sell at a low price at a low price of 5 yuan/jin of high prices, which is equivalent to discounted the house to garlic farmers.

Experts analyze that similar methods of real estate agents can "excavate the potential of farmers 'house purchase and increase the ability of buyers to buy." Because farmers' product sales funds are attributed to farmers themselves, there is no liability or high leverage. At the same time, agricultural products have been reduced. The sales cycle, so this innovation is worthy of recognition, but it must also maintain the stability of marketing work, prevent the price of agricultural products, and truly trust the people and make it beneficial to the people.

"Garlic House" is carried out for a month

Local garlic price rose 2 cents

Garlic planting is one of the main economic industries in Kaifengqi County. Due to the impact of the epidemic and foreign economic situation, many garlic cannot be exported. Therefore, the price can only be sold to 1.3 ~ 1.5 yuan, which is equivalent to 30 % of the previous years.

"At present, this price can only reach the balance of payments. If you invest more last year, you may lose money this year." Mr. Yang, a salesperson of Jianye City, Kaifeng County, told Hongxing News that May 22 this year is the 30th anniversary of the establishment of Jianye Group. On the commemorative day, so this "30 years of Jianye, grateful to the Greater Henan" benefit farmers' activities, as long as there are garlic in their hands, whether they are farmers or dealers, they can be used as a house. Calculate 5 yuan/jin.

According to the information released by the real estate, the event was launched for 16 days, and about 860,000 kilograms of garlic was sold. The project came from 2859 groups. Moreover, Mr. Yang told Hongxing News that after the event began, the price of the local garlic rose by about 2 cents per catty. Before the catty of 1.2 yuan, it now reached 1.4 yuan. The acquired garlic will eventually sell the payment by Jianye Group at a low price.

Red Star reporters inquired about the International Garlic Trading Network. Compared with the prices of garlic prices on May 22 and June 21, the price of garlic of the same category and use did rose about 2 cents.

Qixian is one of the four major collections of garlic in the country. The annual output of garlic is more than 100,000 tons, and the sales channels are very convenient. For local garlic farmers, selling garlic to Jianye Group can get a price of three times higher than the market. For Jianye Group, acquiring garlic can be sold directly to sell the house, which is conducive to destocking and revitalizing the capital chain. Later Jianye sold garlic to the market at a low price, which was equivalent to discounting the down payment of the house to garlic farmers. This seems to be a mutually beneficial and win -win behavior.

Coincidentally, starting from June 20, the project "Jianye River House", a project "Jianye River", which is located in Shangqiu Citizenship County, has also launched the "Wheat House Change" event. The acquisition price is 2 yuan per catty and a maximum exchange of 160,000 yuan.

"This event has just been promoted for two days, and there is no transaction yet, but now three or four customers have seen it and intend to buy it." Mr. Xing, the sales staff of the real estate, said that the purchase price of the local wheat market is 1.5 yuan/jin. Because this is due to this It is a benefit farmer's agricultural activity, so it subsidizes more than 5 cents per catty. However, this event has nothing to do with the 30th anniversary of Jianye Group.

Regarding the launch of a similar activity due to the lack of sales of real estate, Mr. Xing told Red Star News that the sales of this real estate were good before. The policy is also very powerful. As long as the social security is paid for 3 months, the college students buy a house for 20,000 yuan, the undergraduate students buy a house for 25,000 yuan, the master's subsidy is 40,000 yuan, and the doctoral subsidy is 60,000 yuan. Conflict can be enjoyed at the same time.

It is understood that the "wheat change" event in Minquan County continued until July 10. During Mr. Xing's introduction to Hongxing Journalist, customers kept calling for the purchase of houses.

expert's point:

Such marketing has hot spots and traffic

But pay attention to prevent the price of agricultural products

According to public information, the above two real estate are delivered by rough. Among them, the developer of "Qixian Jianye City" is "Henan Han Run Real Estate Co., Ltd.". Houses and duplex of more than 200 square meters, the unit price is between 5000 and 6000 yuan.

The "Jianye River" is located at the intersection of Dangui Road and Qiushui East Road, Shangqiu Minquan County, Shangqiu County, Henan. The developer is "Shangqiu Jianwen Real Estate Co., Ltd.". With 144 square meters, the plot ratio of the community is 1.79, and the planned delivery date is June 30, 2024.

Regarding similar activities launched by the two real estate of Jianye Group, Yan Yuejin, research director of the Think Tank Center of the Easy House Research Institute, believes that from the essence of the incident, the similar approach is "digging the potential of farmers' house buying and increasing the ability to buy buyers." Housing companies to help farmers sell agricultural products. In fact, they also want to increase the income of farmers' income and purchase funds. Objectively, it is a kind of support for the down payment of house purchase. It is essentially different from the operations such as the down payment loan. The funds of this type of farmer's products are attributed to farmers themselves, and there is no liability or high leverage. At the same time, the cycle of agricultural product sales is reduced, so that farmers can better price and faster speeds to return funds, which will inevitably increase. The ability to buy a house. "Therefore, from this perspective, such incidents are worthy of recognition. In the first half of this year, the sales of housing in third- and fourth -tier cities in the first half of this year fell by nearly 50%year -on -year. This marketing model is also necessary." Yan Yuejin told Red Star News that such events are objective It brings favorable for the sales of agricultural products. From the perspective of housing companies, it also has feelings and social responsibilities. It is inspired by recent marketing marketing in various places across the country. That is, sales activities should be lively and innovative, and they must be close to the market. If they have social responsibility and tenderness, they can add points to the marketing of housing companies.

However, Yan Yuejin also reminded that for real estate companies, such practices have hot spots and traffic, and they have gained better social evaluations in general, but they must also pay attention to maintaining stability of marketing work, preventing the price of agricultural products, and providing services and preferential services. , Realizing the trust of the people and making it beneficial to the people, while boosting sales performance while boosting the social responsibility of the enterprise.

Wang Xiaoyu, chief analyst of Zhuge Housing Data Research Center, pointed out to Hongxing News that the pattern promotional methods of Jianye Group are related to the current sales of the real estate market. In the first half of this year, the overall sales of the national real estate market were not optimistic, which was declining compared to the same period last year. obvious. Under the influence of the epidemic, although the easing policy is frequent, the market restoration is slow.

According to data, in May 2022, Zhengzhou's commercial houses were sold for 6058 units, a decrease of 30.9%month -on -month and 70.6%year -on -year. Wang Xiaoyu said that Jianye Real Estate was mainly deployed in Henan Province. Under the influence of the decline in the market in Henan Province, the impact of performance was self -evident. The main purpose of the promotional activity using vegetables to be deducted from the down payment is to accelerate destocking and strengthen sales repayments.

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