How does Oriental Life Aesthetics integrate into urban texture?The "huge" urban design scroll is spread out!

Incorporating the design concept of Oriental Life Aesthetics into the city's texture, what kind of scroll will the city show in the organic update? The "huge" masterpiece of Shanghai City -Dazuyuan area slowly unveiled the veil. In the theme event of "Design and Creation of Happiness -Oriental Life Aesthetics Night" held last night, Henan Garden shares of Fosun announced that it would create a "Oriental Life Aesthetic Design Demonstration Gathering Place".

"Design comes from life and serving life. It is a cross -regional, across ethnic, and cross -cultural communication medium. It is also the common longing for people around the world for beautiful things and good life. Oriental life aesthetics is the spiritual core of Chinese design and world design. GE language. "Fosun International Joint CEO and Xu Xiaoliang, President of the Shanghai International Film Federation, said that in the future, it will build a more extraordinary scene for the century -old Bund by creating a" Demonstration of Oriental Life Aesthetic Design Demonstration "to provide stronger urban development to more powerful urban development. The kinetic energy contributes to Shanghai to build a world -class design capital and enhance the soft power of the city.

There are designs everywhere in the city, and there are designs everywhere. The highest intention of design is to release the beauty that can be touched by the city through the silent but powerful international language, and enlarging the spirit of the city and the characteristics of the city.

Following hardware, the design of the Dazuyuan area contains the three "deep meaning"

At the beginning of September, Fosun's Yuyuan Co., Ltd. joined hands with the partner to become the main body of the Fuyou Road plot, which was connected to the "Dayu Garden area", positioned as a global fashion cultural show with aesthetic charm of Oriental Life. As the name suggests, one of its biggest features is: in the aspects of sustainable planning and development of large -scale cultural and commercial blocks, repair and protection of old buildings, etc., the design concept of "Oriental Life Aesthetics" will be highly covered. , Scientific, forward -looking and uniqueness in architectural design.

It is reported that the "Dayu Garden Area" will cover the existing Yuyuan Mall, Bund Financial Center, and the second phase of Yuyuan Phase III projects that will be launched. In the follow -up development and operation of the Dazuyuan area, Fosun will also build an "Oriental Life Aesthetics" ecosystem that is suitable for the incubation, growth, communication, and symbiosis of the global innovation and creative industry, including introducing international fashion creative schools and building a fashion capital strategy. The source center, building an international fashion activities service platform, etc. to further promote the construction of Shanghai's "design capital".

At the theme activities of "Design and Creation of Happiness -Oriental Life Aesthetics Night", the relevant person in charge revealed that the planning and design of the Dayuyuan area will contain triple "deep meaning" to realize the integration of Chinese and Western and traditional:

The first "deep meaning" is the depth of historical context. The old town area where the Dazuyuan area is located can be described as the roots of Shanghai cities and the source of sea -faction culture. In the design of the Dazuyuan area, each building will conform to the cultural context of the city itself, and the spatial scale of historical buildings will be transformed into a near -person scale of the street landscape in the hands of the designer, creating a new relationship between people and architecture.

The second "deep meaning" is the depth of the space layout. The dual design of the Dazuyuan area will study and expand the underground space and set up an air Hongqiao, which will not only effectively solve the problem of the "big difficulties" of the greening and traffic of the old city, but also through the "blue and green ribbon" that runs through things, using a series of open spaces and open spaces and open spaces. The public space system created by the water view jointly constitutes a new place for citizens to rest. The third "deep meaning" is the deep connotation of the city. As an old city renewal project located in the core area of ​​the Shanghai Metropolis, one of the important mission is to empower the functional "reinforcement" of the function of the core area and promote industrial transformation and upgrading. Echo the target positioning of Shanghai's world design capital and international fashion capital.

Ni Qiang, president of Yuyuan Co., Ltd., introduced that in addition to consolidating the original cultural industry advantages of the area, efforts to supplement and strengthen emerging industries such as fashion and creativity will be another main line in the construction of the Dayuyuan area. "We also hope that 'culture+fashion' will become the new cover of Shanghai cities."

Plant the "Software" design to show the charm of the aesthetics of the oriental life

In addition to the careful polishing of "hardware" such as urban planning design and architectural design, the design of "software" such as non -heritage design, folk custom design, and fashion design is also wonderful. In the theme activities, the two major design content of the "Henan Garden Welcome New Year's Folk Customs Experience" and "the first Oriental Star Ceremony" were released at the same time.

During the "2023 Henan Garden Welcome New Year's Folk Customs Experience", the newly upgraded Magic Henan Garden will present a Shan Haiqi "Yu" under the dual blessing of "Shan Hai Jing" and local culture. The content of the flower lanterns will focus on the image interpretation of the theme of the Mountains and Seas, and through the magical color of Chinese classical literature, it will resonate with the preferences of young people at the moment. The first Oriental Craftsman Star Ceremony will bring together the heads of craftsmen and non -genetic inheritors across the country to organize the Oriental ingenuity forum, ingenuity, oriental tea and wine night banquet, as well as designed by traditional Chinese culture enthusiasts and family consumer groups. Jiuqu Jiuyi Market and other forms and colorful experience interactive activities, contemplating traditional Chinese culture and skills, and expressing them to the world, so that Oriental life aesthetics can be better integrated into contemporary life.

The positioning of the Dazuyuan area is to create a global fashion cultural show with aesthetic charm of oriental life, which also means that "fashion" will become a major key word throughout the planning, construction, development, and operation of the Dayuyuan area.

In the future, the Dazuyuan area plans to introduce world -class fashion creative colleges, and consolidates the fashion industry to build a fashion capital source center.At the same time, it will focus on a variety of functions such as fashion exhibitions, international exchanges, forum meetings, product release, and exhibition activities to create an international fashion activity platform, thereby helping the new and upgrading of Shanghai's fashion and cultural industries.It is worth mentioning that Shanghai's large -scale fashion project, Shanghai Advanced Customization Week, will be held in the Grand Henan Garden area in November.On the "Night of Oriental Life Aesthetics", the "East Gao Ding, Extreme Aesthetics -Designing for a Beautiful Life" brought by the Shanghai International Film Federation also shows the style of the contemporary fashion design power of Chinese contemporary fashion.

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Author: Xu Jinghui

Edit: Bo Xiaobo

Editor in charge: Rongbing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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