Byte layout Real Estate Brokers and Self -Decoration, launched wheat real estate and live in good homes

Source | Tech Planet

Wen | Chen Qiaohui

Bytes have new movements in residence.

Tech Planet was exclusively informed that bytes jumped in the recent launch of offline housing intermediary brand "Wheat Real Estate", and opened multiple offline stores in Fuzhou, Fujian. Wheat Real Estate will also open chain stores in Lanzhou, Foshan, Guangdong, Xiamen, Fujian, Gansu, Gansu Real Estate Essence Wheat real estate mainly provides consumers with a variety of real estate brokerage services including second -hand housing trading and new house sales. In addition, the "Living Gang" of bytes beating also launched the self -operated decoration business "Living Good Home", and opened online and offline stores in the small gang app and Beijing Chaoyang area. It is reported that "living a good home" currently serves personal home decoration in Beijing.

With the appearance of wheat real estate and good homes, bytes have formed a complete business system and territory around the living. From the "Happiness" platform "Happiness", to the offline house broker "wheat real estate", to the one -stop home improvement service platform "Living Gang", and the self -operated decoration brand "Living Good Home". From choosing a house, to buying a house, to reference decoration reference, and the final decoration, one -stop services can be completed through byte's business.

There is no doubt that the layout of bytes in the field of housing, decoration and other residences has been quite complete. In the field of decoration, it even has certain competitiveness, but the challenge should not be underestimated. Can the bytes be played with such a large game of chess?

New players in the real estate broker industry

Last year, the byte beating to buy a real estate brokerage company from Beijing Maotian, and obtained a pass to enter the real estate agent. The relevant person in charge in Happiness responded that it recently acquired a company under Beijing Mai Field. It only plans to build offline stores for business expansion. Today, the offline store plan has been spread out, and Fuzhou is the first place.

Tech Planet found through the company's investigation that the Beijing Good House of Bytes was lucky to apply for the graphic trademark of "wheat" and "wheat real estate" at the end of last year. From June this year, with the help of Douyin and so on. The platform promotes wheat real estate, and advertises at the bus, stop sign and other locations in Fuzhou. Immediately after, many "wheat real estate" offline stores appeared in Fuzhou. But it is worth noting that wheat real estate provides a cooperation model, and each store has independent cardholders.

Tech Planet learned that wheat real estate can provide a Room system for each store, that is, XFL Room system, developed by happiness, and one -click sharing of passenger data. You can share new houses and second -hand housing data for each store. It can quickly provide 5 to 8 suits of house information to improve the efficiency of each store.

In addition, wheat real estate also launched five major services: that is, the transaction cannot be achieved, the commission is returned; the difference is not earned, and the money is made for ten; the fund supervision, causing damage to the paid;

The launch of "wheat property" by bytes has many factors. On the one hand, it is a blank market for the market transaction of the offline housing. It is a closed loop of real estate transactions with online and offline full -links, similar to the business layout of Deyou, chain home and shells under the chain home group. Shell shells. On the main line, the chain plus and Deyou are offline.

In addition, in the industry, the real estate brokerage market is a very large cake. According to China Research Network, in the past five years, the penetration rate of my country's real estate brokerage industry has increased from 33%to 47%, the sales scale of new houses has increased from 1.6 trillion to 3.6 trillion, and the scale of leasing transactions has increased from 3.3 trillion to 99 trillion yuan. In addition to the continuous expansion of scale, the commission rate is also increasing. From 2014 to 2019, the average cost rate of house brokerage services in my country increased by 20%, and commission revenue increased from 63.6 billion yuan to 251.5 billion yuan. Although the real estate industry is now down, with the bottom of the policy, the market will also recover, which will help promote the real estate brokerage market.

You must not miss the decoration self -operated service

Tech Planet also was exclusively informed that bytes began to prepare for self -operated decoration business last year. In its recruitment official website, it is recruiting many decoration positions including "engineering inspection" and "home improvement store manager". At present, its self -operated decoration business has begun to take shape.

Bytes beating at the end of last year and early this year, the home improvement decoration service provider "Beijing Little Gangs Decoration Co., Ltd." and the building materials seller "Dongli Weiye (Beijing) Construction Co., Ltd.". The home company is 100%controlled by the subsidiary "Beijing You Zhuju Network Technology Co., Ltd." with bytes.

Among them, "Living Good Home" is under the "Dongli Weiye (Beijing) Construction Co., Ltd.", with a registered capital of 30 million yuan, and has a high -level second -level construction decoration and decoration engineering professional contracting qualification.

At present, there are 33 designers in the "living" and 60 in the number of seniors. The number of constructions is "120". The average decoration price is 100-3 million yuan/set, which is at the industry average.

It is not surprising that the byte beating in person is not surprised. On the one hand, the "Living Gang" is already in a leading position in the Internet home improvement industry, and the number of users is growing rapidly. According to Observatory data, its industry's exclusive rate has risen since 2021, and the penetration rate of the industry has also continued to increase. As of August 2021, it has reached 59.1%. From the perspective of the "Living Gang" platform, its monthly active households have achieved a 5.4 times rapid growth since January 2020. On the other hand, the scale of the Internet home improvement market has continued to expand and is not saturated. Bytes have the opportunity to compete for this big cake. China Business Industry Research Institute predicts that the size of my country's Internet home improvement market will reach 86.71 billion yuan in 2022. Byte beating will not turn a blind eye to this. After all, making service fees for third -party Internet home improvement platforms can no longer meet the needs of the "living gang".

According to the current "living good home", the number of renovation costs of the construction site is 120 and the lowest 100,000 yuan set. The current order is at least 12 million yuan, and this is only one place in Beijing. If the self -operated business uses " Living in the gang "expands to other cities, its revenue scale will be further expanded, and it will become an important revenue growth line for" living gangs ".

With the entry of bytes, the domestic real estate brokerage and the Internet decoration market will usher in a strong stirring. Whether the byte can successfully play its own brand and open the market will be worthy of the industry's attention.

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