Economic Daily: The real estate market stabilizes and recovers the promotion

The current real estate market trend has attracted much attention. The development of the real estate market must prevent both the rise and the decline. With the effectiveness of many policies and measures that promote the steady and healthy development of the real estate market, the real estate market is stabilizing and it is worth looking forward to.

The decline in mortgage interest rates is reducing the cost of buyers' buyers. On August 22, LPR (loan market quotation interest rate) above 5 years fell from 4.45 % to 4.3 %. Earlier, the regulatory authorities have adjusted the lower limit of the first home loan interest rate to "not less than less than 5 years of LPR minus 20 basis points", that is, the current loan interest rate for the first home of the first home can be as low as 4.1 %. The reduction of mortgage interest rates has greatly reduced the interest burden on the loan of home buyers and helps drive the demand to recover.

The local government's "one city, one policy" policy toolbox was fully opened. Except for hot cities such as first -tier lines, restricted policies have been canceled in various places, and incentive policies have been introduced because the city's policy should be said to be "full and out." "Inspection of diplomatic relations" is the primary task of some cities in promoting the steady and healthy development of the real estate market. Local governments are actively promoting. According to Zhengzhou media reports, on September 6, "Zhengzhou's" Grand Gan 30 days, ensuring the implementation of the city's full -time re -construction of the city's deactivation of work "was released, and the implementation of the special operation of the preservation and delivery building was issued, requiring to ensure that all the real estate of the city's suspension issues resumed the work before October 6. At the same time, some cities combine the actual situations of various places to better meet rigid and improved housing needs. Some cities issue subsidies for buying house purchase for the first purchase group and improving house purchase groups, especially for young people and talents to buy houses. Some cities give discounts to buying new houses, such as 15%of the interest of the first year of the commercial loan. There are also urban use of the "Golden Nine Silver Ten" traditional sales season to carry out housing purchase festivals, and implement support policies such as "one -person house gang" for provident fund loans. Some industry experts believe that improving sexual needs need to be excavated, and families with improved demand will be higher in income level or anti -risk ability. Therefore, from the perspective of reducing the down payment ratio of the second house and the interest rate of the second house loan, it can be more positive. Release the demand for improving housing.

Rent and purchase "two arrows and double sculptures". At present, the state -owned enterprise platform of Jinan City has publicly purchased 9,000 sets of high -quality social housing as a leasing reserve listing in Jinan City. In principle, the listing of the acquisition is the entire unprecedented commercial residential house or apartment. The acquisition of existing housing as a rental house can not only provide the society with professional, large -scale and standardized housing rental services, but also play a role in destocking. Some cities have also proposed that projects with long partial real estate exfoliating cycle can be applied for transforming to affordable rental housing to avoid repeated construction. The converting existing commercial housing into rental housing can take into account the urgent needs of housing rental development and real estate destocking.

Enterprises are actively stabilized and stable, and they still maintain confidence in future development. Judging from the mid -term performance announced by listed real estate companies in the first half of 2022, affected by the overall downward trend of the real estate industry, the differentiation between enterprises also has an additional situation. Statistics show that more than 70 % of listed real estate companies have declined year -on -year net profit. However, some companies such as Zhonghai, Vanke, Poly, China Resources, Longhu and other companies have relatively stable operations to achieve profitability. Some enterprises actively protect the delivery and quality of the buyers have strengthened their confidence in buyers, and promoted the stability and stability of enterprises' operating conditions. Real estate development companies are also changing from the past high leverage, high turnover, and high -yield model to more focusing on the growth of enterprise quality. In the future, companies with strong precision management capabilities and good products and service reputation are more likely to win in market competition.

The real estate financing environment is expected to improve further. With the impact of the epidemic and the increase in market downward pressure, some real estate projects have not sold out the money, the new financing is blocked, and the fund chain has problems. Relieving the capital pressure of the real estate industry has become the key to the "insurance delivery" and some real estate development companies out of the predicament and healthy development. Not long ago, relevant departments such as the Ministry of Housing and Urban -Rural Development supported the construction and delivery of residential projects that were difficult to deliver overdue through policy bank special borrowing methods. After this borrowing has entered the specific project, it is expected that other funds will be leveled. Following the bank loan to follow up, it will inevitably inject strong motivation to the local "insurance delivery building". The relevant person in charge of the Banking Insurance Regulatory Commission expressed many times, supporting the local "insured property" work, and maintaining real estate financing smoothly and orderly. It is believed that financing is expected to continue to improve in the premise of implementing real estate finance prudential management. However, real estate companies should soberly realize that soil that has achieved excessive growth with high leverage has no longer existed. After experiencing the fluctuations in this round of real estate industry, we should actively improve the ability to resist risks. Improving financing methods, adjusting the scale of financing, and focusing on risk monitoring should be a compulsory course.

From the middle and long term, the real estate industry still has sufficient support to achieve further development. The potential consumer demand can still be stimulated. The migration of the population between the rural population towards the cities and towns in the process of urbanization will still generate a large number of housing demand. It is worth emphasizing that the relevant measures of the stabilized property market aims to promote the steady and healthy development of the real estate market. "Adhering to the house is used for living, not used for stirring" positioning should not be changed.

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