"Online Houses" under the epidemic: Chengdu's major real estate companies launched the "online sales department" 丨 industry observation

5,000 yuan reservation enjoy a discount of 20,000 yuan, 1,000 yuan for 1%discount, online exclusive gift, buying a house for 20 years of parking space, etc. In this wave of epidemic, the major real estate companies in Chengdu did not stop marketing. On the top, start online live broadcast and online sales department.

Epidemic prevention sales are not wrong

Chengdu real estate enterprises launched the "online sales department"

From 18:00 on September 1st, all the home principles of Chengdu's home principles, non -residents of this community shall not enter. On the same day, the Chengdu Housing and Urban -Rural Development Bureau also issued the "Urgent Notice on Prevention and Control of the Epidemic Sales Department", which requires the implementation of the home and nucleic acid testing, and the guidance of house purchase services. If the housing selection and related business arrangements can be carried out online, guiding the buyer to handle online; those who cannot be carried out online shall do a good job of communication and interpretation of the buyers through telephone, announcement, and sending a letter.

Cover news reporters noticed that when the sales department was temporarily closed, developers actively moved to the line, and the major real estate companies in Chengdu, Longhu, Vanke, China Strait, China Resources, Xingcheng Human Residence, China Merchants Shekou, Jianfa, Golden Mao and others have launched online live broadcasts and online sales departments. Some real estate companies have raised a lot of discounts to drive a wave of online house purchases.

What is the effect on selling houses online?

Or just show or lock the guest in advance

The online live broadcast and online sales department are much more difficult to compare with offline. The key is to see which promotional "killer" can be used. For example, Vanke launched a maximum of 100,000 yuan purchase subsidies for some buildings, up to 3%of group purchase discounts, and the owner re -purchased 2%discount. The transaction was to enjoy 10,000 yuan home appliance package and other measures to attract online purchase.

Longhu was launched, and some projects purchased online houses to enjoy an additional 2%benefit; China Shipping launched a home cloud viewing, and the four major promotion plans to sell real estate at one time. 1%of the gift packages, at the same time, do not forget to play the copy of the "Internet celebrity plate, the upcoming addition" copy, and online advertisements are full.

At present, there are many projects on sale in Chengdu, and the "not leaving home, cloud Buy room" activity is launched. When buying a house during the event, you can enjoy the replacement of the house without any reason; you can enjoy the exclusive special housing online; buy a house for 20 years of parking space use rights, etc., attracting the attention of buyers.

After all, the "online sales department" can only be regarded as a very choice for the epidemic period. The reporter noticed that some real estate companies only choose to open online VR viewing online, watching houses and other conventional operations. Essence

What is the effect on selling houses online? It may not be easy for transactions, but locking customers in advance should be the main purpose of real estate companies to open the online sales department.

Some people in the industry have analyzed that consumers' demand for house purchase will not disappear because of the epidemic, but it will be delayed. For this reason, the online sales department and online live broadcast of housing companies can lock some intentional customers in advance, and more for online marketing during this period. machine.

Cover reporter Han Qinqing

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