Shanghai New House only competes for the day and night

With a batch of remaining projects successively recognized the opening and two batches of new markets, the "frozen" situation of the property market opened at the end of March was broken.

Author: Ding Wenting

Figure: Economic Observation Network

Guide

One || Although the sales office is tight and busy, for buyers, watching a house is still not an easy task, especially in some popular real estate.

们 || Even if the sales are "scrambled for seconds", it is difficult to meet the demand for home viewers. On the one hand, it is because of epidemic prevention requirements. Each real estate has strict current. On the other hand, short time leads to customer concentration.

Third || Although the status quo of "looking at houses hard to find" has caused a hot scene of the new house market to some extent, in the recognition of the real estate, the cold and cold are equally significant. At the same time as the new house is cold and cold, the second -hand housing market has not recovered.

Since the resumption of work on the sales office on June 6, Li Meng and colleagues in Xinpan Huafa Peninsula, Xinpan Huafa, Minhang District, Shanghai have slept for 10 days at the sales office. "Only after the meeting on the 10th, we notified the 13th to start the plan, and we were all caught off guard."

During the working day, for less than an hour, Li Meng answered 8 calls. In the popular sales office, Li Meng explained the buyers who looked at the house and kept giving the phone on the side of the phone. The customers who want to see the house "schedule". Under the sun at the door of the sales office, there were more than a dozen house watching people waiting in the venue.

Line in line outside the sales office and wait for the house to watch the house Ding Wenting/Photo

The same lively scene is also staged in the sales office of many two batches or even three batches of new houses in Shanghai, including the bright cities, Tianhui Century Seal, and Lagerstroemia Cities. Many sales told the Economic Observer, the reception time of the sales office was adjusted from 5 o'clock in the past to 9 o'clock.

With a batch of remaining projects successively recognized the opening and two batches of new markets, the "frozen" situation of the property market opened at the end of March was broken.

This year, Shanghai's second new house launched 46 new projects will supply more than 13,000 suites and nearly 1.5 million square meters. Compared with the first batch of 33 sets and 11,800 sets of listings that enter the market, the overall supply has increased. However, due to the impact of the epidemic, the rhythm of the new house's entry into the market was slowed down. In 2021, the new houses in the two batches of new houses had been announced in the market in late April, and this year was nearly 40 days late. Starting in the second half of the year, the government's schedule, developers and home buyers will enter the stage of grabbing.

Accelerate

On June 5th, the first batch of the last new market was opened in Baiyue Qianwan, which is located in Huawei, Minhang. This is also the first new disk for Shanghai after the restoration of Shanghai. On the day of the end of Baiyue Qianwan, the second batch of 47 real estate was entered.

And before the opening of Baiyue Qianwan, just two days after the two batches of new house officials announced, the four real estate opened up. The salesperson of one of the real estate introduced that now it is not verified, and it will be approved immediately. "Because it is more anxious, as far as I know, this new house no longer freezes."

"This time we not only do not frozen capital, do not verify the capital, but also do not have to proof of funds." The original social insurance policy must be pulled, and now it is not necessary. It is directly confirmed by the Real Estate Bureau. Li Meng said. "This is a situation that has never been before." During the planning period, the sales office started to receive customers 24 hours a day.

Although the sales office is tight and busy, for buyers, watching a house is still not an easy task, especially in some popular real estate.

The buyer Yang Yang told the Economic Observer that some projects not only required the full set of materials when they were formally approved to be eligible to go to the sales office, even if it provided all, it may not be able to be discharged.

Yang Yang wanted to see a new disk of the Pudong Outer Ring, but was told that only the weekly inspection customers were open to see the house without receiving a new visit. Real estate sales staff told him that the number of passengers during the epidemic situation had nearly 2,000 groups, and when it could be discharged.

A salesperson in Hongkou District Investment Merchants Hongxi said that if you want to see the house, you must not only provide certificates such as hukou books, marriage certificates, etc., but also need to provide production, social security orders or taxes, credit reports, banks within one year, banks within one year. A total of 11 materials such as running water orders. In addition, the first and two -set buyers need to provide a certificate of 4.4 million and 8.8 million yuan respectively. After passing the review, they can go to the sales office scheduled. But because it is nearly recognized, it may not be guaranteed to be able to look at it too close.

"This is just to see the sand table when you come to the sales office. The model house has not been made." The salesperson added.

"Except for some of the real estate that has been opened, most of the projects of the project have not been done well." Jiang Xin, a salesperson of the Dahongqiao sector, said that our temporary exhibition hall still borrowed other projects opened last year. It must be made before the plan.

The model room of the project can be seen before the opening, which means "blind selection" of a certain degree of "blind selection". After contacting Dahong Bridge and Pudong Minhang, many projects were unable to see the house, Yang Yang, who "have no house to see", transferred a project for a project for Minhang. "This is also the only project I saw a model room. I dare not buy millions of things."

Compression and measurement in the clock in the second time

Even if the sales are "scrambled for seconds", it is difficult to meet the demand for home viewers. On the one hand, because of epidemic prevention requirements, each real estate has strict current limit. Jiang Xin said that we have more than 30 sales, and one person can only be divided into 4 groups to look at places a day. "The Housing Management Bureau will supervise by checking the monitoring of the sales office, and we must strictly abide by."

On the other hand, the short time leads to the concentration of customers. Li Meng said that the project recognition time has been shortened from the previous 6.5 days to 4.5 days. The opening time was also arranged to the 10th day after the completion, and at least 20 days, the time was shortened by half. "The online recognition system of our project is almost fully built one day before the subscription." The nodes from the meeting to the sales have been compressed. A salesperson of the Lagerstroemia Garden of Lagui Garden said, "After the original approval was over, the government evaluated points, and the review materials were relatively long." The previous three days were adjusted to 1 day, the purchase restriction inquiry was adjusted from 7 days to 5 days. The scoring review was adjusted from 7 days to 5 days. "Although we are expected to be in the third batch, we are very tight every time now, which may be more than half a month."

Not only is it accelerated in the sales session, in order to accelerate the push, Shanghai has always been strictly regarded as "built -up to get pre -sale permits" in the country.

The person in charge of a marketing of a marketing project that is about to enter the market told the Economic Observer that he received relevant notifications when he was in May when he was closed. "In the past, the building body was required to be capped to obtain evidence. Now as long as one -third of the main structure of the building can be applied for a pre -sale license."

"If it is not changed to 1/3, we can obtain evidence. Most of our houses this year can not be available." Jiang Xin said that even according to the adjustment of the adjustment, our second batch must be postponed to October. The third batch can only be Launched at the end of the year, time was urgent. "In any case, the entire market will definitely be sold this year."

In 2021, Shanghai launched 6 batches of 83,472 houses (including projects with 7 lists), with a total supply area of ​​more than 9 million cubic meters. This means that in the first half of this year, there are tens of thousands of new houses that need to be lined up.

"The increase in supply, and the squeezing of concentrated entry into the market will have a great impact on real estate recognition." Jiang Xin had sold in multiple real estate in Dahongqiao. The volume is more than 2,000 sets, but there are more than 2,000 sets of Dahongqiao push in a batch this year. Jiang Xin said that according to the current progress, our first batch may only be opened in late July. "This means that three batches of 5 months will be launched, and nearly 2,000 houses will be launched this year."

At the same time as the supply increases, the threshold for buying a house is also decreasing. The Economic Observer has noticed that the two -batch new subscription fund has decreased from 20%to 10%. The shortlisted ratio has also been improved accordingly. Previously, the inner ring inner ring was shortlisted in 2.5, the inner and outer ring was 2.8 or 1.3 outside the outer ring. The Economic Observer has noticed that among the 10 outer ring projects currently in the recognition, only Poishan's project recognition ratio is 1.3, and the rest of the projects are 1.8. The sixth projects located in Lingang were set up to 1.8, and in the previous four batches, all the projects launched by Lingang was 1.3.

Hot and cold differentiation

Although the status quo of "looking at houses hard to find" has caused the hot scene of the new house market to a certain extent, it has been identified in the raising real estate.

As of June 17, among the real estate that opened the appraisal on the first day of the two batches, less than 400 suits of Renheng Sea, located in Yangpu District, had attracted more than 1,700 sets of recognition, and the subscription rate exceeded 400%. The subscription rate of China Merchants Hongxi in Hongkou also exceeded 300%. Although Huafa Peninsula, located in Minhang Qiaoqiao, is located in the outer ring, but the popularity is not low, triggering the points at a curriculum rate of more than 200%.

Among the nine projects subscribed at the same time on June 15th, only the 224th groups of Yunjiang Bay in Yangpu District, located in Yangpu District, attracted more than 430 groups to recognize, and the proportion of recognition was nearly 200%, which was about to trigger points. More than half of the projects recognized less than 50%of the two days, and the recognition rate of many projects in the suburban areas such as Lingang, Zhujiajiajiao, Fengxian, and Fengxian was only between 10%-40%.

"Before the market, the amount of capital inspection and the amount of customer accumulation cannot show any problems. A group of customers may be lost one day later." Jiang Xin said, "Although we have more than 1,500 groups of capital verification, some customers may not come to the capital verification may not come. Shaking, some may be digested, and the real heat must be reflected when recognition. "

Even in the Dahong Bridge gathered in the net red plate, Jiang Xin still felt that the situation this year was somewhat unclear. She introduced that as far as the customers currently collected by the sales office, the vast majority of less than 65 points, most of them are 60-62 points. And this popularity is far less than some projects in the same area last year. "Last year, many of the projects of the big Hongqiao were above 65 points, and 68 points were not lacking."

"We originally wanted to simply open it blindly, but for fear that the data was not good." Jiang Xin explained that the project was originally planned to open at the end of June, but the model room was still in charge, and we could only choose to enter the market in late July. "Baiyue Qianwan, which is the first to recognize by the Daini Bridge, is purely blind, and the recognition rate is only 138%, and the popularity is not as good as expected." She said that in the case of a large supply volume and in the market, we also realized the blindness of blindness. Kai is a very adventurous choice.

Sales staff of another popular section of Minhang also said that the sales team's analysis of its sales team has less than one month from the model house to the opening of the project, and the project batch must be opened by 1,000 sets of houses. According to the 1.8 ratio Customers are too late. "The data can be analyzed that the amount of recognition will basically not trigger the points." Because the inner ring project is relatively scarce, the overall heat is OK, but some real estate that does not trigger points or there is no obvious inversion with the surrounding second -hand houses may not be so ideal.

At the same time as the new house is cold and cold, the second -hand housing market has not recovered.

According to the data of the Shanghai Chain Home Research Institute, from June 1st to 5th, a weekly view volume was restored to 35%of the previous level, and a weekly transaction volume was restored to 30%of the previous level. A person in charge of an intermediary who runs a number of stores in the five major new cities told the Economic Observer. As far as our stores, the overall transaction volume was only returned to 30 % of the previous.

According to data from the Shanghai Chain Home Research Institute, from the perspective of the listing volume, the number of new listings during the sealing period of the first two months is low, only about 10%of the conventional level, but the number of new listings in the first week of June has resumed the number of listing listings. About 60 % to 70 % of the previous. "The listing volume has been restored, but the transaction has not yet risen." A chain intermediary located in Songjiang Jiuting said, "Old districts, especially some of the listings without school districts, have increased significantly. The listing price turned up. "

(Li Meng, Jiang Xin, Yang Yang in the text are a pseudonym)

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