Reporter's observation | How to count the opportunity to waste the local crisis of real estate

The real estate industry entering the "Black Rail Age" is undergoing significant changes.

Since the beginning of this year, the downward trend of the industry is still continuing: negative growth in real estate investment in the country, the continuous decline in the scale of commercial housing sales, and the low land market performance ... For real estate companies that have been used to high -turnover days in the past few years, Test.

According to Cerui statistics, in the first July of this year, the cumulative sales of housing companies in the first July of this year sold a total of 3579.61 billion yuan, a 49%year -on -year decrease. For housing companies, the decline in the industry has declined significantly.

At the same time, the frequent liquidity crisis of housing companies has also exacerbated the concerns of the entire industry. In such a market environment, how can the industry break? How do real estate companies break through? The issue of becoming a real estate person has to think about.

At the 2022 Boao Real Estate Forum, which closed this week, you can clearly feel a different atmosphere from previous forums. In the guest speeches, the term "break" was repeatedly mentioned; in addition, industry executives, including agency construction, asset management, digitalization, and recreation, etc., also appeared in this forum.

According to Wu Dingjin, which is developed by the development of the head of the first central enterprise, the current real estate enterprise can grasp the five major categories of demand in the market: rigid demand, improving sexual needs, diversified demand, leasing needs, and related to residential services related to residential services Requirements, such as property, health care, asset management services, etc.

In fact, the fifth demand mentioned by Wu Dingjin is also becoming the efforts of housing companies to find the "second growth" curve, including digitalization, recreation, asset management, etc. Housing and real estate companies began to get involved in and gradually. In this forum, there are corporate executives related to digitalization, recreation, asset management and other related enterprise executives, and exported their respective views and views.

Sun Yi, CEO of Goldland Group Technology Company, is very optimistic about the digital empowerment of the real estate industry, and believes that it will change the pattern of the entire real estate industry through scientific and technological means. Guo Xin, the general manager of China Shipping Pension Management, believes that the real estate industry's exploration of the establishment of a new development model is imminent. At present, the Kangyang industry is similar to the real estate market in 2012, which is full of opportunities.

In the view of Chen Hongfei, president of the Everbright Garma, the real estate institutions can help solve some of the rotten tail buildings in the market. He also suggested that he should take the opportunity to open REITs, thinking that this is an important means to revitalize the current real estate "chess game". In the view of Chen Qizong, chairman of Hang Lung Real Estate, the real estate industry has now entered a thin -selling link, and the transformation or exit is also an opportunity for real estate companies.

"This is the best era and the worst era." For the real estate industry, why not do this? Some real estate companies choose to "lie down" in the market downward, while most real estate companies actively find new development opportunities in market difficulties.

Today's real estate industry has entered a new era. It is no longer a year of blinding. As a person who has changed market changes, housing companies are also facing new choices: strengthening products and services, digital layouts, expanding related industries, and expanding related industries, and expanding related industries. Transformation, exit ...

In any case, the new idea is indispensable for real estate companies to achieve "breakout" in adversity. As the former State Council ’s counselor Xia Bin said, do n’t waste the opportunity to this real estate market’ s local crisis.

[Original real estate, if you like it, please pay attention to WeChat Real-ESTATE-CIRCLE]

Daily Economic News

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