How does the real estate break the situation?How to solve the dilemma from insurance housing companies?

From August 8th to 10th, 2022 Boao Real Estate Forum, hosted by the view institution and the daily economic news, etc., was held in Guangzhou.

Organizer Conference

With the financial -driven real estate development model represented by "high turnover, high debt, high leverage", gradually withdraw from the historical stage, how should the industry develop on the key node of "the second half of high -quality development"? How to solve the dilemma from insurance housing companies? Economists, real estate developers, financial institutions, and innovative business explorers jointly focus on the current status of the real estate industry, and explore the path of industry breaking and future development.

Former State Council Counselor Xia Bin: To solve the problem of dangerous housing companies, the system should be summarized and classified

At the 2022 Boao Real Estate Forum, Xia Bin, the former Counselor of the State Council and the honorary director of the Financial Research Institute of the Development Research Center of the State Council, shared his views on the real estate industry.

Talking about the current liquidity issues facing the real estate industry and the debt issues of some housing companies, Xia Bin told the reporter of the Daily Economic News that the debt issues of the real estate enterprise and the submission of some projects have basically maintained a core purpose. That is, the risk of stabilizing the financial system. "We often hear a word called‘ compact local government responsibilities ’and how to compact responsibilities. Among them, local governments need to lead, coordinate and mobilize resources to solve problems.”

In Xia Bin's view, the responsibility of compacting the local government is not the same as the government. The problem of solving the problem of insurance companies should be systematically summarized. Different areas can have different methods of treatment of different projects, adhere to systematic thinking, and classify policies. For example, for enterprises with non -debt, the bankruptcy must be bankrupt; for projects with activation value, the government can take the lead and be handed over to the activity of the asset management company to participate in the problem of the real estate.

Chen Huai, a professor at the Department of Urban -Rural Development Economics of the Academy of Social Science

"There is a problem with adverse loans in real estate companies. It should mobilize conditional banks and asset management companies to custody and take methods to help solve their difficulties."

In the discussion of the "debt crisis and solution" of the 2022 Boao Real Estate Forum, Chen Huai, a professor at the Urban and Rural Construction Economy Department of the University of Social Sciences, said that when the past, the four major banks also encountered similar situations. The company adopted debt -to -equity to solve the problem. Moreover, in the past few years, local government debt issues were issued by issuing low -priced new debt to the original high -priced old debt, which is also a technical method.

"At the moment, I think it should be promoted by the government to use houses that have been built but not sold as social security houses or leased houses, and even acquired by the government to meet the needs of those who cannot afford the house. One way, "Chen Huai said.

Fan Gang, Vice President of the China Economic System Reform Research Association: Real estate is currently low, and the policy has been well adjusted

"The industry is talking about risks, thinking about how to spend difficulties, but in the state of pessimism in the industry, can you find some optimistic things?"

At the 2022 Boao Real Estate Forum, Fan Gang, vice chairman of the China Economic System Reform Research Association and director of the National Economic Research Institute, gave a speech entitled "The Macroeconomic House and Real Estate Cycle".

Fan Gang mentioned that the real estate industry is currently in a relatively pessimistic state, the market is relatively sluggish, and there are fluctuations, but it should also be seen that the domestic manufacturing industry is okay. On the one hand Thanks to the growth of the exports of the international market, the toughness of development still exists.

"It should be said that our foundation is still there, the main manufacturing body and the industrial chain are still there, so compared with the world, it is still better." Fan Gang believes.

Fan Gang said that the macro policy has been well adjusted since this year, including real estate policies, such as urban policies, insured traffic, and real estate bailout funds. With policy adjustments, it is worth looking forward to.

Xuhui Holdings Chairman Lin Zhong: No matter what difficulties, developers should keep their intersection

At the 2022 Boao Real Estate Forum, when the chairman of the Board of Xuhui Holdings, Lin Zhong, when talking about the "debt crisis and solution", Lin Zhong said that the fundamental reason for the real estate industry is still a large real estate company in real estate companies. At the stage of development, high debt, high leverage, and high -week transfer development models have been adopted, and many enterprises have continued for many years, and they also have path dependence on this.

"Enterprises must first actively save themselves, not only confidence, awakening, but also perseverance." Lin Zhong said that during the self -rescue process, private real estate companies may have to contact external interests, banks, creditors, and governments. Inside the interior must be open source and throwing the initiative.

Lin Zhong mentioned that it is not only the social responsibility of a company, preservation, and protecting people's livelihood, but also the promise of customers to customers. In the contract society, we must pay attention to this spirit of contract. No matter how many serious difficulties in the company exist, they should go all out to the security.

Lin Zhong suggested that financial institutions or regulatory authorities can allow the sales of sales and development loans to be mixed, thereby extending the term of development loans.

It explains that the previous development of loans is basically 2-3 years. According to the rhythm of the market, the repayment of loans is basically no problem, but now the market has weakened and the sales cycle has been lengthened, so timely matches.

Lin Zhong also suggested that private housing companies actively or passively reduce leverage. In the process, they hope to maintain steadily down and achieve soft landing, and funds need to be supported accordingly. "For different enterprises, we must categorize and treat them. For enterprises that have debt defaults, risk isolation must be separated to allow local governments, local regulatory departments, and AMCs. For companies that have not yet appeared in debt breach, they can support it. For some liquidity, they can survive this level. "Lin Zhong appealed.

Chen Qizong, chairman of Hang Lung Real Estate: Housing has entered a small profit -making link, and private enterprises still have a chance

At the 2022 Boao Real Estate Forum, Chen Qizong, chairman of Hang Lung Group and Hang Lung Real Estate Co., Ltd., gave a keynote speech entitled "How to seize the opportunity and deal with the crisis".

Chen Qizong said that the development model of the real estate industry in the past 10 years has not adapted to the current background. In the past, everyone was paying attention to how many houses they sold, and the turnover was the turnover. "From the perspective of the development experience of the previous real estate industry, we have to borrow money. For an industry, when most participants are hot, it brings the crazyness of the entire industry."

"Opportunities and risks are always proportional. Don't just see the income, but don't want to accept the risks." Chen Qizong believes that real estate developers should be awake today.

In Chen Qizong's view, risks and opportunities are balanced. The more industries that make money, the greater opportunities, and the risks will increase. Every entrepreneur who enters the real estate industry is usually relatively ambitious. They don't want to make small money, they just want to make a lot of money. "If you want to make a lot of money, you should bear greater risks. Now that the market environment has changed, the policy has become stricter, and the overall risk is naturally greater. Enterprises should accept such reality."

Talking about the development opportunities of the real estate industry in the future, Chen Qizong said, "The industry will always be because people always have the need to buy a house and housing, and that my country is still in the process of urbanization. There are also market opportunities. China's housing industry has entered a small profit -making link. When the profit is getting thinner, it is necessary to sell more to make the same money. The opportunity to make money is different ways to make money. It is a bit different from the past when it is profitable. "

Chen Qizong mentioned that from a personal perspective, how to seize the opportunities of the industry. "Everyone must recognize, what is the opportunity we face, an opportunity to make money, an opportunity for bankruptcy, or the opportunity to withdraw from the real estate industry. When time comes, you should seize the opportunity to withdraw from real estate. , Enterprises must also think. "

Ding Qifeng, a partner and chief scientist in Management of Besters: If the digitalization of the real estate industry, it will generate a trillion -level GMV intermediary

"In the past, everyone digitized the video content and appeared in the short video industry. If the real estate industry is digitized, a trillion -level GMV intermediary industry will be generated in the future." At the 2022 Boao Real Estate Forum, Ding Qifeng, a partner and chief scientist of all things, published " The keynote speech of the "trillion" opportunity of the property industry. "

Ding Qifeng believes that in order to solve the problem of infrastructure construction in the real estate industry, it is necessary to use 5G and other technologies to build distributed clouds and build a digital native software system.

“未来，大家会发现分布式原生体系下面，大量计算、存储资源需要被池化，然后被调度，需要通过大量深度AI学习、分布式AI学习来解决这些问题”，在丁险峰看来，中心There is a problem of operating system scheduling between clouds and edge clouds. This is a data management system under a digital twin system. It has cold data and hot data. Maintaining the consistency and security of data is one of the problems that need to be solved.

Deng Yijun, Managing Director of Gaoli International China: There is enough asset management talents to ensure the income of project income

At the 2022 Boao Real Estate Forum, Deng Yijun, managing director of Gaoli International China, said in an interview with the reporter of "Daily Economic News" that despite the short -term fluctuations of the macroeconomic experience, the economic foundation in Jiangsu, Zhejiang and Shanghai still show stable performance, regional development The direction is clearer, and it can be better predicted in the future.

Deng Yijun mentioned that the market for mature players, participating in the main body, basically know how to professionalize the product, improve the level of service, and reduce service costs.

In turn, it is dialectical, and it thinks it will also bring a phenomenon, that is, the imagination space of the commercial real estate market is not large, and it is difficult to create a "explosion point" in this area. According to Deng Yijun, Gauli International has long been committed to acting as an asset management role to ensure long -term operation and value -added assets.

"With sufficient asset management talents is an important factor in ensuring the long -term returns of the project." Deng Yijun believes that when the asset operation reaches the tenth year, whether it can still have the ability and vitality of long -term returns, it is a proposition to test the asset management talents.

Shao Yu, Assistant to the President of Eastern Securities and Chief Economist: The matching of house prices and income growth is the real benign development

At the 2022 Boao Real Estate Forum, Shao Yu, assistant to the president of Orient Securities and chief economist, shared his views on the real estate industry in the live broadcast room.

"For the real estate industry, when the peak of growth has become the past, the entire market is entering a normal state. The public's enthusiasm for the house, treating the house as an investment product, has a significant cooling. This is every job. Those who need to recognize the reality. "Talking about the healthy development of the real estate market, Shao Yu believes that some sacrifices may be made in housing prices. "It is difficult for young people to have more children to buy more houses. In essence, income has not kept up, or the income increase cannot keep up with the rise in housing prices. The dynamic balance between house prices. "

Shao Yu mentioned, "For the entire real estate industry, the goal of introducing various policies is not to kill the whole, but to change the development model of the real estate industry. The way of leverage makes it develop more stable. "

IWG Group President Hu Yan: Plan for the future of the flexible office outlets of China to add 3 to 5 times

At the 2022 Boao Real Estate Forum, Hu Yan, President of the China Region of IWG Group, said, "Although the epidemic has brought a negative effect to the business growth of the entire industry, for flexible office companies, only by making adjustments can we adapt to all each Several shock. "

Hu Yan mentioned that under the normalization of the epidemic, iWG also made multi -dimensional adjustments and changes. For example, the transformation from heavy assets to light assets, the emphasis on operating experience and brand value, and light asset models that have been output and output through brand output and business management are all trying.

"In the next year, the company plans to expand more than 1,000 global networks. Although the epidemic does have impact the industry, IWG will not reduce the pace of expansion." Hu Yan revealed that IWG's outlets have covered 120 countries. There are about 3,500 flexible office outlets worldwide, and the coverage rate ranks first in the industry. In China, it is planned to add flexible office outlets for flexible office outlets in the next 3 to 5 years. While expanding, iWG will gradually optimize the outlets, and some outlets with poor profitability will be adjusted by merging.

Zhu Rongbin, Chairman of Hainan Yacheng: The change of the game is not to let the industry fall, but to re -adjust the card

Regarding whether the crisis faced by real estate companies has bottomed out, Zhu Rongbin, a professional manager of real estate star and chairman of Hainan Yacheng Real Estate Development Co., Ltd. at the 2022 Boao Real Estate Forum, said that everyone's attention is concentrated in private enterprises, but I see it. Come, this time the problem is very grim. Not only private enterprises, but also about real estate state -owned enterprises in the industry.

"We still have to firmly believe that the real estate industry will not collapse and we cannot collapse. I think the property market measures are particularly good. The only thing companies need to do."

"I often say that there are no bad industries, only bad companies. Now I am starting a business and just started. There is no burden. I may still have a white paper, but I hope that every adjustment is a change. The industry collapsed, but re -reshuffled and re -adjusted. A better company came out. I hope we are one of the companies that come out. "

Daily Economic News

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