Reading Shenzhen ｜ Jinwei Brewery ushered in the city update the old plant will become a new landscape of culture

Text/Yangcheng Evening News reporter Lin Yuan Tu/Luohu District Urban Update and Land Reserve Bureau

Recently, the Urban Renewal Unit of Jinwei Brewery ushered in its landmark building -the smooth cap of the Guangdong Sea Land Building. At this point, the main structure of the main body structure of the entire update unit is completed.

Golden Brewery Update Unit's overall real -life map

Shenzhen Jinwei Beer Co., Ltd. is the first domestic beer production enterprise to obtain a quality assurance system for the quality assurance system. It has the most advanced modern beer production technology equipment in China and the world. The old site of the Jinwei Brewery, which ushered in the city, also carried the collective memory of Shenzhen people. It is understood that in addition to the writing building and large shopping malls, the updated plot will also save this "memory". In the future, here will build the first art district of Shenzhen Brewery, and the old industrial factories will be transformed into a new cultural landscape.

Old site welcome updates leading the industrial upgrade of the area

Reconstruction effect diagram

Jinwei Brewery's urban renewal unit is located in important areas of the Great Indus emerging industry belt in Luohu District. The total construction area is about 650,000 square meters, covering the four major formats of Grade A office, large -scale experience shopping centers, business apartments, and industrial relics. The seamlessly linked to the Waiding Park and the double subway (line 5 and 7) intersection of the coordinating node business, which is one of the largest and most rich complex projects in the area.

The reporter learned from the Luohu District Urban Renewal and Land Reserve Bureau that at present, the Jinwei Brewery update unit has completed the planning and acceptance of the 4 plots in the North District. 87,000 square meters, office 49,500 square meters, and 57,600 square meters of apartments. With the smooth capacity of the landmark building of the Kenweil ​​Brewery Urban Urban Renewal Unit, the project has made significant progress and is about to enter the final stage.

According to reports, Yuehai Land Building is located at the intersection of Dongxiao Taibai Road and Dongchang Road in Luohu District. It is the last plot of Jinwei Brewery's urban renewal unit and the landmark building of the area. The building height is 300 meters, with a total capacity of about 206,600 square meters. It is expected to be completed and put into use in 2023. Yuehai Land Building is jointly co -operated with the Shanghai Diamond Exchange and "Treasury 1" to achieve the development of urban function development and regional industrial facilities as a driver. Update the model of the project and the new business card of the city. The industrial research and development space of the project will also provide upstream office places for upstream and downstream enterprises in Luohu's gold jewelry industry, which will inject new vitality and new momentum into regional business development.

As one of the first batch of typical benchmarking projects in Luohu District and high standards, the city renewal unit of the Jinwei Brewery will inspire the engine effect of the industry leader and help promote the economic upgrade of high -end industries and headquarters in the region. With the successful cap of the Guangdong -Sea Land Building Building, the construction of the project will continue to accelerate, and it will refresh the cover of the city's regional image and will also lead the entire industrial iteration of Luohu.

Update the "Demolition and Reconstruction+Industrial Destination Protection" mode update

Jinwei Brewery Industrial Heritage Land

Unlike many cities updating projects, the plot also carries a special history.

Many people who came to Shenzhen in the early days of reform and opening up remembered the Jinwei Beer visible to the streets and alleys. As a beer brand founded in Shenzhen, Jinwei Beer is also selling well in the country. Jinwei Beer was founded in 1985 and was formerly known as Shenzhen Brewery. "Come to Shenzhen and drink Jinwei." In the past, many foreigners came deep and were hospitable.

The current site is being transformed. The site was officially put into production in 1990 with a production capacity of 200,000 tons. The factory area was reasonable and beautiful, and was praised as a garden -style factory. Along the way, Jinwei's rich wheat incense witnessed the sweat and the glory of Shenzhen people's struggle and the glory of success.

It is precisely because of these historical backgrounds that the transformation of the project is not a simple demolition. It is understood that in order to retain valuable historical memories, the city's update unit of Jinwei Brewery adopts a new model of "demolition and reconstruction+industrial relics protection" for the first time. Protect and use, create a very distinctive space for industrial culture, form a new city business card, and protect the memory of human history and industrial development in urban areas.

The Beer Building Industrial Restaurant is located in the former site of the original Jinwei Brewery in Buxin District, Luohu District. It mainly includes the construction of the core process involved in the core process of the original Jinwei Brewery beer fermentation, the production of the jar, and the sewage treatment. The compound old industrial zone renewal project that integrates "demolition and reconstruction" and "comprehensive improvement". The update project retains the iconic buildings of the original Jinwei Brewery, and relying on the unique architectural characteristics and the development foundation of the east side of the project area, transform and upgrade the old factories, and the original single factory production line Transformation is a diversified cultural field in the future.

In the future, the project will also link cultural, exhibition, digital economy and other industrial resources, and combine elements such as fashion culture, creative design, to create the first beer plant art district integrating tourism exhibitions, cultural creativity, leisure and entertainment. At the same time, the block will be based on the "Brewery Art Festival" as the element to create a "local manufacturing" cultural brand IP. Inherit the important carrier of urban fashion culture and display the wisdom development of the city. 【Know Duo D】

Jinwei Beer Water History

Jinwei Beer was formerly a Shenzhen Beer Co., Ltd., which was established in August 1985. At the beginning, Shenzhen decided to make "domestic first -class" beer, so they cooperated with Germany to cooperate with Germany to introduce a full set of advanced equipment, high -quality bacteria, and high -quality malt from Australia, high -quality fungus, and high -quality mortar. Extra -rice and high -quality beer flowers. At that time, a group of German experts came to Shenzhen to assist the construction of Shenzhen Brewery.

In 1990, the Shenzhen Brewery (Jinwei Plant) located in Luohu District was completed and put into operation. Data show that at the peak of Jinwei Beer, there is a million tons of annual capacity and is one of the large beer groups in my country. It has obtained four firsts in my country's beer industry: tons of wine sales revenue first, tons profit first, tons of wine profit first, and per capita profit and tax first. "Jinwei" trademark, English is "Kingway", which means: the road of king. Soon after this trademark was established, it was awarded the title of "Top Ten Well -known Trademarks in Shenzhen" in 1992. In February 2013, China Resources Snow acquired Jinwei's beer business for about 5.384 billion yuan.

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Li Cheng

- END -