Gaode and Baidu quietly "sneaked into" real estate. Is "navigation looking for houses" coming?

Not only did the Internet giant like to deploy real estate business, but even map giants have begun to test water.

"Daily Economic News" reporter noticed that the map apps including Gaode Maps and Baidu Maps have quietly launched the real estate business.

In the above -mentioned map app to enter specific real estate projects, in addition to displaying conventional businesses such as map navigation and taxi, after the page declines, you can also see the specific information of the real estate and the listing information of the surrounding second -hand housing.

"Map companies deploy real estate -related business, which is a result of multiple trials. Map companies have information advantages such as geographical positioning, peripheral real estate and basic supporting facilities. Still playing the role of information drainage and basic information service. "On the morning of August 2nd, IPG China's chief economist Bai Wenxi told the reporter of" Daily Economic News "via WeChat.

Map giant "sneak in" real estate field

The reporter noticed that Gaode Maps and Baidu Maps are currently available on real estate functions, but they are slightly different in specific expression forms.

Searching for specific project information on the Gaode Map can display the listing of the listing, including the area, price, etc., click immediately after consulting, the third -party intermediary platform is jumped to the third -party intermediary platform. Three -party intermediary staff.

Generally speaking, the third -party intermediary platform currently joining the Gaode Map is relatively complete, including Tmall Good Houses, Lianlian Property, Q Fangwang, Le Youjia, Deyou and so on.

On the Baidu map, searching for specific real estate projects will display three major functional sectors, namely new house real estate information, second -hand housing sales, and rental information.

What is different from the Gaode Map is to click on the listing information of the specific listing on Baidu Map. The reporter searched for multiple listings and almost jumped to the residence page.

Recently, the reporter also asked multiple people the use of real estate business in map companies. Taking Gaode Map as an example, popular cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha, and Hangzhou can be used normally.

"When I first graduated, I started renting a house, and it was a map of Baidu. It is relatively convenient. It has an AI rental function. Entering commute destinations and travel methods can display all the houses within two distances. It's very strong. "On the morning of August 2nd, Wu Xue (a pseudonym), a college student who just graduated this year, told reporters via WeChat.

The reporter's specific search learned that in the Baidu Map app to find the "rental" function, entering specific destinations, the specific house information around the destination will appear, and the specific travel time from the destination.

The real estate business of the map company's cross -border layout actually has its own consideration.

On the evening of August 1, the reporter of "Daily Economic News" learned from relevant people that "Gaode Map displayed real estate information is essentially a cooperation attempt. Nowadays, the real estate industry is downturn and can be regarded as a variety of explorations. The Gaode Map has improved information convenience for users through the display of real estate information, and can also bring a certain channel traffic to the relevant third parties. At present, the information that can be synchronized is limited, and the relevant updates will be updated in time. "

Be a platform? Get a license?

What are the differences between the real estate business of map companies and other Internet companies, and what models are worth trying?

"There are two typical models for map navigation companies to deploy real estate business ending, one is to make a platform, and the other is to get the brokerage license. On the morning of the morning, I told the reporter of "Daily Economic News" through WeChat.

Wang Peng pointed out that for map companies, including its usage, monthly work, and brand recognition, are the core advantages that can get the shot. You can understand it as a traffic entrance. If you do a platform, you usually use the output traffic and then divide the profits with the intermediary company. This is also a kind of extension of the business in business. "But from the perspective of profitability, I personally think that the profit of map companies in the real estate business should be relatively small."

"Of course, enterprises can also get a real estate agent license by themselves. They are involved in the trading link, but this is a large investment for companies. The requirements of the other aspects are very high. "

A third -party intermediary platform on the map of Gaode Map told to the "Daily Economic News" reporter through WeChat on August 1 that "Gaode Map Real Estate Channel has been launched for a long time. In the second half of the year, the Gaode Map Real Estate Channel was launched in the second half of the year. "

The person mentioned that there are two main types of customer acquisition models in Gaode Map, one is to charge the clues according to the incoming clue, that is, the CPA mode, and the other is to charge each call; Buy the exclusive top of the community, fixed costs, and unlimited customers. The application scenario is specifically that users search for a community or a certain location in Gaode. On the results page, there will be some information about this community. If the intermediary company buys the location, the specific contact information of the agent will appear.

Daily Economic News

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