This investment conference in Xiushan, Chongqing, represents the new trend of commercial regional business

With the process of urbanization entering the buffer period, the market competition in the first -tier cities has become saturated, which has led many housing companies to the sinking market, and they have increased the market to excavate consumption potential. According to statistics, the current population of China's sinking market is nearly 1 billion yuan, and the population base is huge, but consumption is still in the initial stage. For enterprises, this is undoubtedly a blue ocean market worth exploring.

On July 28th, the "Xiu · Nation -Newborn" partner conference of Xiuqin Sea City Plaza in Chongqing was grandly held. On the same day, the leaders of Xiushan County Government, Xinjincheng Group and the Aegean Sea Management Team, as well as guest representatives of well -known brand merchants in the country, industry partners, media and other guests to the scene to start a national style journey that combines Xiushan's traditional customs and fashion trends. And through this unique conference, we can see the important role of the first shopping mall of Xiushan, the first shopping mall of Xiushan, Chongqing Xiuqin Sea City Plaza, and lead the city's business to new and new.

Laureate Shanshui Renxiu Mountain, innovate urban business pattern

With the opening dance of the Miao people with both the nation and modern style, Mr. Yang Wenping, deputy director of the Xiushan County Commerce Commission of Chongqing, Mr. Chen Denghui, vice president of Xinjincheng Group, and Mr. Lei Yingjie, general manager of Xiushan Aegean City Plaza Wonderful speech. Among them, Mr. Lei Yingjie conducted a comprehensive interpretation of the project's planning and positioning, format layout, regional market status and target customer base consumption characteristics, analyzing and explaining the project based on the future development of the Xiushan market, and helping Xiushan city business acceleration advanced advanced business. Confidence.

Chongqing Xiushan County is located in the border area of ​​the provinces of Chongqing, Hunan, Guizhou, and Hubei. It is an important gateway to the southeast of Chongqing. Although as an autonomous county under the jurisdiction of Chongqing, the urban economic strength of Xiushan County is not strong in the city, but in the past two years, the regional GDP in Xiushan County has maintained a steady growth state. By 2021, Xiushan will achieve a total retail sales of social consumer goods 23.2 billion yuan, an increase of 15%.

In contrast to the stable trend of regional economic growth, it is a scarce consumption release point. At present, Xiushan Commercial is still in three "single" status, that is, the social scenario single, consumer brand single and leisure model. Commercial projects are concentrated in the old city of the west, with traditional department store retail and Ole discount stores as the main format.

Nowadays, the focus of the development of Xiushan City is migrating eastward. The central urban area where Chongqing Xiushan Aegean City Plaza is located. It is the political, economic, and cultural center of the county. Now it has infrastructure such as the government, schools, high -end housing, hospitals, and sports entertainment. The Xiushan High -speed Railway Station, which is adjacent to the project, has also entered the construction stage. When the high -speed rail is opened, it will be highly efficient and will be highly efficient. In addition, the project is located at the intersection of Chaoyang Road and Baisha Avenue. Relying on convenient public transportation and smooth roads, the north side is good. It can radiate 126,000 common population and 54 schools within 3 kilometers. To the north side, to the north side After the development of the administrative center is cooked, it will also radiate about 40,400 public population to form a mature and diverse consumer cluster.

It can be seen that, with the advantages of core location, perfect transportation network and mature community population foundation, the future development potential of Xiushan Aegean City Plaza in Chongqing is endless. For Xiushan, which has entered the fast lane of the city, the arrival of Chongqing Xiushan Aegean City Plaza will be a comprehensive innovation for the existing pattern of urban business and upgrade regional consumption needs.

Throughout the industry experience space, create Xiushan fashion life experience field

Commercial projects are essentially a consumer space. However, with the continuous segmentation of consumer demand, the market structure is becoming more and more diverse, and the conventional space and format combination cannot meet the "tricky" appetite of consumers.

Therefore, according to the description of the portrait portrait of the region, Chongqing Xiushan Iqin Sea City Plaza positions the target customer group to a new young man who is keen on social and loves new cities, and a new fashion family who loves life and pursue quality. Five floors and 500 parking spaces, as well as 100 high -quality brands are planned in 55,000 square meters of commercial space, creating a "fashion life experience" shopping that integrates "food, drinking, playing, enjoying, and buying" The center, exert its strength from space, format, brand and experience, bring a new consumer experience to the target customer base, and bring unprecedented commercial templates to Xiushan.

Net red scenes construct social space, aggregate young consumption power

In terms of space building, Chongqing Xiushan Aiqin Sea Urban Plaza According to the new youth love Internet celebrities, love social, and love punch cards, to create a theme -model block, Internet celebrity punch area, and sports social space, it provides a diversified social, released young Vibrant social field.

The sixth -generation LED curtain wall created by Aiqin Sea Group will also show the visual effects of glossy, attracting many young people to check in and take pictures, becoming the new landmark of the city.

In terms of formats, in order to better meet the needs of new urban youths, Chongqing Xiushan Aiqin Sea City Plaza has planned diverse formats such as fashion retail, tide, leisure and entertainment, and online red catering. Garden, shrimp, shrimp, shrimp and other first shops, as well as the main brands such as the Shadow Xingyu International Studios and mass -selling theme KTV in the first giant screen cinema in the Qianxiu Guizhou area.

In addition, the overtime IP marketing gameplay, planning Xiushan's first love punch card landmark and characteristic music festival allows new young people to get new life here, and feel an unprecedented social experience.

Aiming at children's experience format blank, empowering parent -child families to grow up

For new fashion families, Chongqing Xiushan Aiqin Sea City Plaza focuses on the format of parent -child children, creating a full -quality 360 -degree children's growth space covering children's clothing, catering, art, play, toys, and interaction. High -sex and immersive ecological space has become the preferred destination of parent -child families in the new era. In terms of space, it creates a 16,000 -square parent -child sports square for it, drives the new lifestyle of urban parent -child families to experience outdoor sports social networking, and also implanted the social space of Meng pets and the first 10 -meter -high indoor children's park in the Qian Peng area Aiba Aima, jointly launching a new parent -child gameplay such as family sports meetings, children's fleas, long days of small shops, parent -child small theaters, etc., to shorten the distance between parent -child family members, and also closer the distance between projects and urban consumers Essence

At this partner conference, Chongqing Xiushan Aiqin Sea City Plaza joined hands with the 4th generation image shop of Jiahui Supermarket, Zhongying Xingyu International Studios, KFC, Aiba Aima, Bur self -service, Dexiangyuan, shrimp eating shrimp, and shrimp. The main brand has a on -site signing ceremony. It is reported that the project also signed boutique retail such as Apple, Huawei, POLO SPORT, Chiba glasses, as well as parent -child children's brands such as Li Ning Young and Little Yellow Duck. Essence

In the new consumption era of this experience, this set of experiential business playback in Chongqing Xiushan Aiqin Sea City Plaza is undoubtedly bringing a new consumer experience to Xiushan consumers. While the deepest consumption is thirsty, the consumer scenario of Xiu Mountain.

The group's operating strength endorses, Xiushan business breaks new life

As the first 55,000 cubic shopping malls jointly created by the Aegean Sea Group and Xinjincheng Group, Xiushan Aegean City Plaza seems to have refined the operating advantages of two groups.

Xinjincheng Group has deeply cultivated the market for 26 years, and has always adhered to the concept of "pursuing excellent quality and casting a better life", deeply thinking about urban life, and using ingenuity to construct an ideal city life blueprint. At present, more than 20 commercial projects in Anhui, Chongqing, Henan and other cities.

As the leading urban commercial operator in China, Aegene Sea Group relying on the Aegean Shopping Park that operates it, it is committed to providing a better life experience for Chinese consumers. The shopping center brand.

As one of the benchmark projects for its operations, Chongqing Xiushan Aegean City Plaza will join hands with many high -quality brands. With the goal of creating helping cities upgrade, it will give Xiushan a new experience of fashion life.

This is not only a conference, but also a traditional culture inheritance and the high -profile presentation of urban youth attitude.

In this way of integrating a traditional and trendy way, Xiushan Aegean City Plaza not only shows a folk custom show to the market, but also conveys the profound significance of the market for the market for Xiushan Aegean City Plaza to enter Xiushan Business. For Xiushan Commercial, the landing of the project will be an excellent time for urban business new students.

In the future, we can look forward to under the leadership of Xiushan Aegean City Plaza, Xiushan Commercial can advance again, regional consumption can be in line with international fashion while inheriting traditional culture, allowing non -heritage culture to go global, international culture introduction, helping to help Chongqing accelerate the construction of international consumer center cities.

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