Watching TV or watching a mobile phone in the era of mobile interconnection?

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Yangcheng Evening News all -media reporter Zhao Liangchen Zhan Shuzhen

Recently, the two top professional events F1 and Premier League, which have been CCTV for a long time, have successively determined that they will return to the screen of CCTV. After entering the era of mobile internet, mobile terminals such as computers and mobile phones are increasingly scattered from traditional TV screens. Back. As a sports fan, what is the way they prefer more now? What changes have happened? How will the "competition" of TV and mobile phones continue?

Copyright vs without copyright

A "heart disease" of sports fans

Sun Jing's favorite event was F1. In 2005, he began to watch a car on TV with his father. In his opinion, the experience of watching F1 was discounted for various reasons. "The watching method of TV is affected by copyright on the one hand; on the other hand, it is affected by scheduling. In addition Sometimes CCTV obtains copyright, and it may not be arranged, and it will be extended or only broadcast. "

In the past two years, the channels for watching F1 have become more diversified. In addition to the long -term broadcast of F1, Taiwan, Guangdong Sports, Five -Star Sports and other TV platforms, the Internet platform has also added genuine broadcast, but the good times do not have a long time. The latter has not been able to renew the broadcast right of F1 for various reasons this year. It is gratifying that CCTV, which had some "ignorance" of F1 before, finally caught the olive branches extended from F1.

"It is more gratifying that F1 has Chinese drivers this year. Zhou Guanyu's performance in the game is very noticeable, so the influence of the car in the country has expanded." Sun Jing said that through the development of recent years, domestic racing fans in China A more stable group has been formed, and they also have relatively stable and reliable channels to watch the competition. Now that CCTV's re -joining has given them another choice for watching, it can be described as a "reassurance".

In the past few years, copyright has become a "heart disease" of Chinese sports audiences. Starting from LeTV Sports, multiple Internet platforms have regarded the copyright of sports events as a financial instrument that raised the company's stock price and increased financing chips. The broadcast right prices of top professional events in China have also risen and frequent hands. In this regard, Senior fans Xie Tian said quite representative. "In order to watch the game, my mobile phone had to download a bunch of APPs and see it. Some friends would be too troublesome even if they had the willingness to pay. And giving up, some will look at the unofficial authorized platform that is more concentrated, while others slowly no longer pay attention to the competition. "

In 2020, the Premier League and La Liga in 2022 suffered the arrears of copyright owners in China and parted ways. The Premier League has found the "receiver", but the copyright price has shrunk sharply. This scene will also occur on La Liga this year. As Real Madrid's loyal fans, Fang Ye told the Yangcheng Evening News reporter that the circulation of copyright really brought a sense of uncertainty to the fans. "I only want to watch the Real Madrid every round of the game. After all, find an unofficial authorized platform The link is too troublesome. "

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Ritual feel vs entertainment

TV and mobile terminals are good at winning the field

The broadcast of sports events in the entire media era is no longer the only choice for television, and the audience is increasingly migrating mobile terminals such as mobile phones and tablets. However, now the two seem to be more complementary to each victory, not the zero and competition of "you die".

Some people like the experience of watching the game anytime and anywhere, and some people are more inclined to the television medium. In Wang Yiyi's view, watching the game on the mobile phone, once there are other information and information interference, it affects the viewing feeling. "Watching the event requires concentration. Human attention is limited. Once you are disturbed, it is difficult to enter the status of the game." On the other hand, she believes that the screen of the mobile phone is too small, which also affects the viewing experience.

Wang Yiyi said that the TV gave her the "ritual sense" of watching the game. "Watching TV is actually a very high cost. It means that you must first have a space to watch TV, and the time for sitting down without stopping a game, and a limited choice channel and event. Make me feel relaxed. "Wang Yiyi is a migrant worker who is from home. She likes to watch the NBA most, but she is not enthusiastic enough to watch every game. "There are too many things on the webcast. Various barrage and various screens are swiped, but I just want to sit down comfortably and watch a game quietly."

However, sitting on the "ritual" of watching the game is still a bit luxurious for many people. They need to watch more anywhere anytime, anywhere. Moving terminals provide them with more free choices, and they can "go" to watch the game.

On the other hand, some people like "immersive viewing" brought by TV, and many young people do not accept the way of communication on TV. For example, Xie Tian prefers mobile terminals that can communicate and interact in real time. "While watching the game, While watching the stalks and voicing according to the content of the game, the fun of watching the game will really double. Many times the barrage looks better than the game. "

The focus of the focus on mobile terminals often provides multiple different interpretation guest groups. The audience can choose freely according to their preference language and style. Today, this method has innovation. For example, in the broadcast of Manchester United and Liverpool's Asian warm -up competition recently, a platform invites dozens of individual anchors in different styles and vertical fields. ——The in the past will be considered a "piracy" broadcast method, but now it has become the object of official push. Wang Xiao is both a senior sports fan, but also a "two -dimensional". She bluntly said that she likes this way of watching the game. "In this way, watching the game has increased many people's perspectives, and it can also be integrated into the individual of different broadcast owners. ——Amly, a more than a dozen stalks can be created in a game of funny anchors. The second dubbing anchor will be open to the brain at any time, and arrange the plot on the spot ... "She believes that this enhances the added value of watching the game," Although although although There are still so many competitions, but now everyone has become more entertaining in order to watch the game, so adding more entertainment in the broadcast is an effective way to attract young people at the moment. "

Xie Tian believes that TV as a provider of broadcast content will face long -term competition with the Internet platform in the future. "But the TV itself must still watch the best way to the game. Set screen screens on my mobile phone to watch on TV. "

Paid vs free

The user's habit of "warm and cold" changes

Webcasting, interactive commentary, VR viewing ... endless viewing methods give sports fans more choices, and technological progress, convenient payment methods, and the gradually established content payment awareness of users also allows operators to I once saw the prospect of better paid live broadcast.

However, everything just looks beautiful. Some users have become paid users, and some users have returned to the "free model" after paying for a period of time, while more people have always stayed in front of the charging threshold.

Gu Yan, a badminton enthusiast, said that her willingness to pay is relatively low. On the one hand, because she can always find a free game to watch the link on various platforms; on the other hand, her favorite badminton events have fewer domestic purchase rights. If you open a monthly member of a platform, you can only watch a few games, which is very cost -effective for her. "I feel expensive even if the membership fee of tens of dollars a month is expensive." Gu Yan said.

The same situation also appears on the top European leagues such as the Premier League and La Liga. Fang Yan told Yangcheng Evening News reporter that he would only buy Real Madrid's single competition before. "I only watch Real Madrid's game, so there is no need to pack and purchase throughout the season, and the cost performance is not high. If the platform can provide a more detailed option, For example, to watch a number of games in the season according to the schedule, I may be more happy to buy. "

The level of sports commentary also affects the willingness to pay. Many people have expressed their trust in CCTV sports, "CCTV's commentary is very professional and standard." Some people prefer some well -known sports commentary hosts of other platforms. However, if some sports commentators frequently sell advertisements during the competition and require fans to join the group, it is easy to lose their users.

"I will open the live broadcast of a few platforms at the same time and choose the favorite commentary to watch the game. If the commentary is very professional, I am very willing to pay." Lin Lin, who was just in touch with the basketball game, said that she could not understand the rules and strategies of the game and strategy. Change, and professional commentator just made up for this.

CCTV's copyright of top professional events such as F1 and Premier League will inevitably have a certain impact on the live broadcast of the Internet platform. However, CCTV broadcasts relatively small, and cannot be fully covered like the platform.

Moreover, CCTV's channel resources are limited. Once the professional competition and the important competition schedule of the national teams are conflict, the former is likely to give way to the latter. For example, in order to broadcast the World Men's Volleyball League in which the Chinese men's volleyball team participated in the Chinese men's volleyball team, the live broadcast of F1 was delayed for more than an hour; on the day of the NBA Finals, due to the Dragon Boat Festival, the Dragon Boat was played. Young basketball audiences turn to mobile terminals.

The relevant person in charge of a large video website revealed that compared with CCTV, although the Internet platform today no longer has the strong capital advantage in the past, they have a richer host and the resource of the guests, and they can further excavate further. The content of "UGC" (user production content) turns the game into a popular anchor to show its talents, making the form of sports events more diversified.

However, he also said that CCTV broadcasting competitions can expand the audience of the event and enhance the brand value of the competition IP in China. Therefore, the copyright owner of the event is often willing to distribute part of the copyright to CCTV at a lower price.

In addition, in terms of incremental information of the event, Internet platforms have stronger timeliness than CCTV and other TV stations. For example, many emergencies often need to be interpreted by many emergencies. "Previously, after you watched a game, it was over. But now with various channels, you can see the views of other people in real time. You can see the event. You can see the event. Back to broadcast, you can have multiple perspectives to watch the game of the same track. Different people can use the Internet to gather together to discuss the same event. This is also an important experience. "Sun Jing said.

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