Pyk won the Vekins lottery, but it can’t open the prize

Who is the winner and Vegins

In the fifth game of the just-concluded NBA21-22 season finals, the Golden State Warriors won this key battle 104: 94. Among them, the Golden State Warriors player, 27-year-old Andrew Vegins scored 26 points The 13 pairs of data of 13 rebounds help the team to win.

Starting from the Western finals, careful fans have found that as the spokesperson for domestic sports brand Peak, Virgins did not wear a pair of yellow Nike Ad Exodus shoes in the game in the game. He was wearing this pair of labels and staged the "world famous painting" of Dongcic.

Just when the fans lamented that when Peak had once again betrayed "Bao", Virgins embarrassed with a pair of label sneakers.

21/22nba Western Finals G3, Vegins (left) buckle Dongcic, upper foot sticker shoe map/visual China

Vekins, very "Peick" spokesperson

Andrew Virgins is not the first NBA player signed by Pyk, and it is destined not to be the last.

"Spending small money" has always been the image of the "Peak" in the eyes of the fans. Although in the process of signing the NBA players, Kevin Lefu, Dikkebe Motombo, Javier McKee, Kai, Er Locori's famous players, but because of contracts and development issues, these players have not represented the image of "Peak" for too long.

After the spokesperson, Shin Batiel and Tony Parker, retired, Peak fulfilled Dwater Howard's $ 100 million in 4 years, urgently needed a "high -quality spokesperson" to take over.

In December 2020, Andrew Virgins officially became a punch spokesperson for a Peick, and wearing a Peak in the contract during the contract period.

At that time, Vegins's talent was still not fulfilled on the court. The 2014 NBA champion show. After the draft was over, the Cleveland Cavaliers were replaced by the Minnesota Timberwolves through tripartite. In the year, the Cleveland Cavaliers won the first NBA championship trophy in history.

Although Andrew Virgins, who was nicknamed "Health Mamba" by fans, had only played a playoffs with his teammates in the five years of the Timberwolves, he still won 548 million US dollars from the Timberwolves in 2017 in 2017 in 2017. Contracts.

When I first entered the NBA, Virgins' sneaker contract came from Adidas, Ruri, and a contract of more than 10 million US dollars in five years to the young man, and even rumored that Adidas will create the first signature shoe for Virkins. But Vegins and the team's bad performance allowed Adidas to abandon him after the contract expires.

At this time, the transaction appeared. As Vekins was traded to the Golden State Warriors, he became the most reliable helper around the phenomenon player Stephen Curry, and Peak appeared in a timely manner.

Earlier, the signing players of Peicks can find that the high market exposure is important for Peick. In the previous 20 years, cities such as Houston, Los Angeles, and Miami are the largest market for Chinese audiences. Players in these three cities have become the key targets of Pya's previous contracts. Parker, in the small town of San Antonio, teamed up with 4 championship rings in the small town of San Antonio.

When Vegons stood at the San Francisco Chase Center, it naturally became the shadow around the huge traffic. More importantly, the prices of the endorsement contract of Vekins have become extremely affordable.

21/22NBA Finals G4, Vilegins (right) on the foot of the foot label map/visual China

According to the report of the sports vertical media lazy bear sports, Pyk and Virkins signed a 3+2 endorsement contract, and the annual endorsement fees and bonuses were added to nearly $ 1 million.

In contrast, the previous contract with a $ 10 million of 5 years made Adidas look like an injustice.

Being around Curry, the better and better Virgins not only stood up to the starting role, but also often dedicated the scenes such as the "Five Bettings". For a long time since then, Pyk signed Vekins has become a good story in the industry.

The low -key and restrained personality of Vegins has been loved by many Golden State Warriors fans. It is loved by fans at home and abroad. To this day, sales are still considerable.

Vegins never praised Pyk inside and outside the field. In his social media, he often released photos of going out and attending the event with his family. Among them, his wife and children were wearing Peak's clothing and hats.

"Peak signed Vekins, and once again blessed Bao." Before this year's playoffs, many fans held this view.

Vekins and Peak's Luo Shengmen

"Drinking shoes" is a concept of NBA, which generally refers to the player wearing a large number of brands of various types of sneakers when the shoe contract expires without signing a new sneaker contract. Some players are looking for shoes that are suitable for them through "chaotic shoes", but more players put pressure on their potential customers through "chaotic shoes". Just sign with others. "

In the honeymoon period signed with Picker, Virgins has been dedicated to explain what is called "good endorsement". Until October 2021, Vegins suddenly wore a pair of label Kobe 6 Protro sneakers in the game. The spokesperson "chaotic shoes" quickly attracted the attention of fans, and Peaks would not be seen. Subsequently, a Peak internal workflow file exposed on the Internet showed that "the Player Service Department received feedback from the Vegins medical team. Due to the growth and change of the player's foot type, the special Peak big triangle sneakers (shoes code US15) no longer match the matching I hope that 3D scanning Vekins' feet can be re -adjusted according to the results to adapt to the requirements of the player. "

It also shows that the workflow of the work process that is confirmed by a puppet also shows that because the new size of sneakers takes time in research and development and international logistics, during this period, in order to ensure the physical health of the players, the player team will adopt the Vekins size in line with the Vekins size. Sneakers, play the labeling game.

To put it simply, Vegins told Peak that "my feet have grown up, shoes are not fit, and I have to wear other shoe games."

Although there are no doubts about whether the feet will continue to develop for athletes who have not been injured on their feet, Peak still accepts Vekins' demands.

In the NBA All -Star Game in 2022, with the strong help of Peak, Vegins successfully selected the first place in the West of the All -Star Tournament. As a spokesperson, he naturally put on the new color of the new color matching that Pyk to him. sneakers.

2022NBA All -Star Weekend, Vegins (first from right) on the locker room pin basketball shoes map/Visual China

When many people think that the problem of the development of Virgins' feet is resolved, in the Western semi -finals, Virgins put on those yellow Nike AD Exodus sneakers. Although the area of ​​the labeling is getting bigger and bigger, Virgins have never been on the court.

At this point, people have two doubts:

First, did the Peak send the adjusted sneakers to Vegins?

Second, if you get it, why not wear it?

If you do n’t get it, why ca n’t you continue to wear the All -Star and the conventional competition?

As the playoffs have continued to rise, fans 'criticism of Vekins' non -wearing patelin is getting bigger and bigger. On June 6,

Vegins responded to the matter through social media.

"Thanks to my sponsorship Peak, and thank you everything for me, this has made me a better player. I know that everyone has recently discussed my sneakers. I want to make a statement here. Unfortunately, my new sneakers have not been delivered in time due to postal issues, and I have only received it recently. But I usually need 3-5 games to run into new shoes. But now it is the finals, I need to play the best performance on the court, I need to play the best performance on the court Put the team first. So my team and I have proposed to the Peak to temporarily do not wear Pork shoes for the time being. After the whole process, I have been doing communication. I am really grateful to Pyk. And from the perspective of the game, I agree with my request. I will always support Peicks, just like they support me. I believe you will soon see Pyk launching AW1 (Vekins 1st). "

This statement expresses such a few layers of meaning: first, the sneakers are not delivered in time; second, I have no time to run out of the sneakers; third, I said to Pyk, and the finals are not worn.

Within half a day, Peak also responded in its official social media, and this return letter made Pya suffer from greater criticism from public opinion.

"Application for the finals of the new shoe signing by the Player -in -law Vekins for the timely, and after repeated communication with Vegins, he expressed his understanding of his decision to make the team. Peak will be For the athletes, the athletes do not wear brand products according to the terms of the agreement. Thank you for your attention and support! I also hope that everyone will continue to support Vegins and his team, and I wish them good results. "

As the Golden State Warriors went further and further in the finals, Vekins' performance was getting better and better. Two letters in this time did not cause discussions against Vekins and Peak to cool down.

Vegins and Kobe

A long time ago, the domestic sports brand wanted to open the international market, and often to sign the player's exposure through a premium contract to ensure the exposure of the brand. Compared with Li Ning, Anta, Peak, etc. There is a commonality. The player's reputation is enough, but it is late. The shoe itself is very general. From performance to appearance, it is difficult to compete with foreign sports brands.

"There is almost no advantage except for wear resistance and cheap."

Therefore, in recent years, domestic sports brands have been focusing on research technology. Pork's "attitude pole", Li Ning's "䨻", Anta's "A-Shock" cushioning technology supports the road of domestic sports brand's own transformation. Essence Under the blessing of big -name designers, more and more quality -looking sneakers are favored by the market.

The technology has changed, but the culture and thickness of the brand are not a problem that can be solved at a time, which takes time.

In the incident of Peak and Virgins, there is a very interesting detail. Vekins is not wearing shoes. Several "abandoned" Pek shoes are exposed. He chose Nike's "Kobe" series shoes.

Does the "Kobe" series of sneakers perfectly adapt to the foot type of "Vekins"? It is difficult to analyze without professional medical reports and data support, but the "Kobe" series sneakers must not be suitable for all basketball players, especially players in all positions. However, in the two and a half years of Kobe's death due to air crash, countless NBA players chose to go to the "Kobe" series of sneakers in the competition. Data statistics 2020 NBA during the section of Disney Bubbles, players wearing the "Kobe" series shoe players appeared in the Disney Bubble. It accounts for one -third of the alliance.

In the past two and a half years, the "Kobe" series of sneakers are both "dry and thin" Memphis Grizzlies. According to people's requirements and standards for modern basketball, basketball players with different positions, different figures, and different style players should be very different.

But everyone loves "Kobe". He is gone. Even if the shoes are inconsistent, I will pay tribute to the soldiers in the paradise.

When Kobe was alive, Nike had obtained an irregular profit through Kobe, and even after Kobe's death, Nike still continued to realize the realization of profits through renewal with Kobe Wasa.

Michael Jordan, Kobe Bryant, LeBron James, Stephen Curry, these excellent basketball players who have led or lead the times have never favored Chinese brands. Among them, I am afraid not only capital and capital and The quality of quality, as well as cultural and conceptual issues, people will inevitably believe in the brand that accompany themselves longer and understand themselves.

Compared with Peak, Li Ning and Anta seem to go further earlier. The two signs the contract with Dwannene Wade and Clay Thompson, which is enough to explain the problem. Players with weight, not simply "development" and "scraping tickets".

Wade has already retired, and Thompson has also experienced two major injuries. It is far less than before. Domestic sports brands have no longer the same influence with these two players in the new players, although Li Ning just signed Jimmy · Butler has proven his "hardness" many times in the playoffs, but from the perspective of influence and exposure, Wade and Thompson.

Young domestic sports brands signed a rookie in the Lakers in April this year. Osling Riffs, who was named unknown, made people see the "development system" old road that Peick had walked more than ten years ago.

For the NBA, it is no longer a sport, but a cultural phenomenon and lifestyle brought by the movement. Kobe's desire and self -requirements for victory have been condensed into an important part of the NBA culture. As a "Mamba Spirit", the influence of this culture has surpassed the sport of the basketball itself.

Eastern brands and Western athletes have come together through real gold and silver. Subsequent communication and understanding requires time and space to bless, so that the maximization of commercial value is obviously not just as simple as talking about money.

Earlier, domestic sports brands signed NBA players, and it was indispensable to organize a China trip. On the one hand, it originated from the business purpose of the enterprise, and on the other hand, it also deepened the knowledge and understanding of Chinese players on the other side of the ocean.

Looking at the factory, visiting cities, eating snacks, and interacting with fans, seemingly running announcements, they will bring a lot of shock to the athletes who have no understanding of China. In the NBA circle, due to the environmental influence, the feeling of an individual can easily spread to its fans and teammates.

However, the sudden epidemic is a trivial matter. Players can't get through. The players can't come. I missed the best opportunities for understanding and understanding. As a result, the gap and contradictions brought about by the disappointment may be more and more.

This may be one of the potential crisis of domestic brands.

Author: Hokfei [email protected]

Edit: Hu Yun

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