Sports consumption in Zhejiang three places is close to the level of developed countries in Europe and the United States

A few days ago, the State General Administration of Sports issued the "Work Plan on Sports to help the economy to promote consumption activation", which mentioned that it promoted sports consumption and deepened the work of sports consumption pilot cities. In 2020, Ningbo, Shaoxing, and Jinhua in our province have become pilot cities for sports consumption in the country. What kind of transcripts have been handed in in the past two years?

Recently, the three cities have released the residents' sports consumption report in 2021. Among them, the total scale of sports consumption in Ningbo City was the largest among the three places, reaching 28.689 billion yuan; Jinhua City was 24.263 billion yuan, and Shaoxing City was 15.07 billion yuan.

Among the per capita sports consumption, Jinhua City was the highest, reaching 3096.86 yuan ($ 462.2), an increase of 10.5%over the previous year, accounting for 5.5%of the per capita disposable income of the per capita residents of Jinhua City in 2021, accounting for 8.5%of the per capita consumption expenditure. Among them, the per capita sports consumption level of urban residents (3560.23 yuan, $ 531.4) has exceeded the level of US $ 500 per capita sports consumption in developed countries in Europe and the United States.

Ningbo per capita sports consumption reached 3006.01 yuan, accounting for 4.59%of the per capita disposable income, and 7.43%of the per capita consumption expenditure. Shaoxing's per capita consumption of 2859.4 yuan per capita in 2021, accounting for 4.6%of the per capita disposable income of residents. Among them, the per capita sports consumption of urban residents reached 3129.3 yuan.

From a global perspective, according to the "Moving for Health: Global Sports Economy" report released by the Global Wellness Institute in 2018: about 35%of the world's population in the world regularly participate in sports and physical entertainment activities The per capita sports expenditures of developed countries in Europe and the United States are more than $ 500, of which the per capita expenditure of North America and Europe is $ 1345 and $ 528, respectively, and the Asia -Pacific region is relatively low to $ 176. Therefore, the per capita sports consumption of three sports consumption pilot cities in our province is close to the per capita level of developed countries in Europe and the United States, while the average sports consumption of Ningbo and Jinhua people exceed 3,000 yuan. From the perspective of the province, the per capita sports consumption of the province in 2020 is 2,300 yuan, and the per capita sports consumption level of the three places has far exceeded the average level of the province.

From the perspective of consumption content, in the three consumption reports, residents' sports consumption is mainly physical sports consumption, including purchasing sportswear and shoe and hats, sports equipment equipment, smart sports equipment, etc. Service sports consumption, including purchase of sports training, fitness services, etc.

As the first batch of pilot cities selected for national sports consumption, Ningbo, Shaoxing and Jinhua have all launched various measures to promote consumption in accordance with their own characteristics. In recent years, Ningbo has promoted the "park+sports" model throughout the city, combined with the construction of park green space and street view sketches, promoting supporting sports and fitness facilities, and strive to improve the level of sports facilities around the masses. As of 2021, there were 81 sports parks in Ningbo, covering a total area of ​​about 2.4 million square meters. The increase in the supply of national fitness venues has also allowed Ningbo Ningbo to effectively implement the city's fitness and promote the policy deployment, thereby driving the scale of sports consumption steadily.

In recent years, Shaoxing City has focused on building a city of the event. Taking the Shaoxing Marathon as an example, Yuema used more than 23 million inputs in 2020 to bring the local economic benefits of 264 million yuan. With the release of sports events, this It will also bring more sports consumption to Shaoxing.

Jinhua’s sports manufacturing industry is at the forefront of the province. From the consumer report, it can be seen that Jinhua residents are more inclined to physical store channels when purchasing sports products. Channel purchase ratio, so relying on the innovative model of powerful sports manufacturing and "sports banking", Jinhua actively guides sports consumption upgrades, optimizes sports consumption structure, and integrates sports consumption with Jinhua tourism, life and leisure industry. Innovate more sports consumer products.

The person in charge of the Economic Division of the Provincial Sports Bureau said: "2022 is the end of the national sports consumption pilot city. Our province has the most sports consumption pilot cities in the country. Next, it will continue to deepen the pilot work New scenarios, new models and new models of sports consumption, issuing sports consumer coupons, and organizing sports consumption festivals to better meet the needs of sports consumption needs under normalization of the people's epidemic prevention and control.

(Newspaper reporter Yi Longyin)

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