You can play on a cotton vest+casual pants. Is the flying tray the next superstar in Shenzhen Sports Consumption?

In the last Saturday evening of June, Xiaoyu and Abai and Ajia entered the South China Sea Football Park. Thin trench coats, cotton vests, casual trousers, casual running shoes ... Little fish dresses in daily dress, walking in short clothes, shorts, socks, and crushed shoes, it is a bit "incompatible". "We are here to participate in a newcomer event." Xiaoyu said that friends around him were recommending, and she was also curious why the sport was so hot.

In recent years, the flying tray movement has developed rapidly in first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. The State Administration of Sports Sports Center plans to bring greater confidence to the development of the Flying Disk Movement in August this year. In Shenzhen, the attributes such as strong social, low thresholds, less investment, and men's and women's competition have become the new favorite of young people, and it is expected to become the next superstar in the sports consumer market.

It only takes 1 hour to zero -based to the newcomer competition

Since 2021, many Shenzhen people have made new friends in order to alleviate the pressure of work and "break the circle" and try to participate in the flying tray movement. Almost every week, there are "newcomers". When Xiaoyu brushed the circle of friends, Xiaohongshu, and Douyin, he was "planted".

For Xiaoyu, the novel gameplay and social attributes of the flying disk movement are what she values ​​most: "I think the best thing is that in the" Newcomer Bureau "will form different groups, in the group, it is equivalent to a new 'person Let ’s be a new opportunity for everyone. It may be possible to make friends from more different fields when playing."

The flying plate is a "easy to learn" movement, but it is really easier to get started than football, badminton, table tennis. Newcomers do not need professional equipment. Many people in the "Newcomer Bureau" are casual outfit. They do not need to spend a long time to master the rules and techniques. The small fish starts with a flying disk for the first time from 18:00. Small team played novice games.

After a two -hour "newcomer", Xiaoyu, Aba, and Agadu swept back. Alta gasped and said, "I think the flying plate is not as heavy as the online social attribute. It is still very tired if you practice carefully. We often return to run away during the competition, which consumes a lot." Aga added: "Although although although Tired, but very interesting, we all have the idea of ​​continuing to participate. "

Shenzhen Flying Plate creates multiple firsts in China

The flying tray movement has only frequently entered the vision of Shenzhen citizens in the past two years, but as early as 10 years ago, the flying tray began to grow barbaric in this city and set off the foundation.

Shenzhen and the pioneer culture flying tray can be described as "one shot". Wang Nianfei is the current deputy director of the Flying Disk Project Committee of the China Extreme Sports Association and the president of the Shenzhen Flying Disk Sports Association. In 2006, he promoted the flying tray motion in Shenzhen with several like -minded friends. In 2013, Shenzhen officially registered the first domestic flying tray sports association.

Wang Nianfei said: "Shenzhen has a high degree of internationalization and has a strong degree of acceptance of emerging things. The government will also help us. For example, Shenzhen is the earliest city to promote flying trays into the campus. The Education Bureau and the school feel that this movement is good for students. Strive to introduce, there is no too much restriction. "

In April of this year, the extreme flying tray was included in the compulsory education stage as an emerging sports project. At present, more than 20 schools in Shenzhen have popularized flying trays in various forms such as interest courses, communities, school teams, and after -school services to cultivate students' interest.

In addition to leading the leader in industry associations and the popularity of adolescents, the industrial development of Shenzhen Flying Disk Movement also has innate advantages. In 2006, Aike Flying was established in Shenzhen and is the first domestic brand brand in China. Satoshi, one of the founders of the company, said: "It was difficult to buy a flying tray in China at that time, and we made it ourselves. It took 10 years to get the flying tray we produced in 2016 to get the World Flying Disk Federation (WFDF) and the US flying plate in 2016 The association (USAU) champion -level competition certification can be said to be the best domestic brand with the best reputation. "

Satoshi said that as a local company in Shenzhen, Aike Sports is willing to tilt more resources to the local area: "After 2016, we also opened a brother company in Shenzhen called Le Ao Fei Dan to engage in youth training. , Youth Training Education, if there are equipment and someone to teach, you can form an industrial chain. "

"Social Bureau" and the spirit of the flying plate run counter to the spirit

For the past year, the flying market has increased by more than 50%, which has increased by more than 50%, which was incredible in previous years. However, "there are many people and right", the flying disk is on fire, and there are more controversy, and it is no exception in Shenzhen. Among them, the negative evaluation of "only social and not sports" is fermenting. In response, Xie Huanyong, coach of Shenzhen Panniu Flying Plate Club, believes that the flying disk movement is now transitioned to socialize, which is not the core of the flying plate spirit.

▲ Guo Jiajun, coach of the Shenzhen Panniu Flying Plate Club, led the newcomers to experience the flying tray.

"Some people don't care about the flying disk movement itself, maybe just to make friends with the help of activities. We do not oppose it, but we still hope to respect the flying disk itself and enjoy the sports." Xie Huanyong said that the spirit of the flying disk includes understanding the rules, avoiding physical collisions, enjoying the competition, fairness, and fairness. Just five aspects of justice and respect. If you can immerse themselves in competitions and activities, you can not only have social effects, but also release emotional pressure, and you can find a lot of fun.

The heated discussions on "flying players occupying football venues" also discussed fiercely on the Internet. Wang Nianfei believes that the entering the football field in the football field actually improved the utilization rate of the venue. "There are relatively few people who book the field during the day, but many flying disk players don't mind. For venue operations, it is a good thing for raising their idle time to improve profits." Wang Nianfei also does not deny the disputes between the flying disk entering the football field. : "In Shenzhen, the football team can also book the field three days in advance, but now it is not necessarily a week in advance. Because the traffic of the flying plate is greater, it is easier to organize." He believes that alleviating this contradiction needs to be under management. Kung Fu: "Based on the foundation of the project audience, venue use, etc., to formulate the proportion and period of reservation, many venues in Hong Kong are operating like this, and emerging movements must also have room for development."

The key to sustainable development is promotion and youth training

Although the mass sports flying disk is still far from the competitive flying tray, from the perspective of the industry, whether it is the rage in social media or not to include the official teaching curriculum system, it will bring good good for the development of the flying dial movement.

Satoshi said that in Shenzhen, even if professionals plus students, there were no more than 1,000 players. At present, there are about ten more formal flying tray clubs in the city, and almost every club has more than 3 or more communities. The high order rate of flying players also reflects the fieryness of this sport from the side. To make the audience settle down and make the flying tray moving the next superstar in the sports consumer market, it will take longer to accumulate. In 2021, the scale of China's flying market industry exceeded 85 million yuan, and the overall scale was less than 100 million yuan. However, the first China Flying Line League is about to be held, which is undoubtedly a great event for the development of domestic flying tray.

"The development of the flying disk must eventually be transformed into training and events." Wang Nianfei believes that the flying market can bring more population bases and promote the improvement of project competitive levels. In Wang Nianfei's view, more people who can play flying disks can run higher and larger events, make the market "cake" bigger, and even realize real professionalization.

However, in order to cultivate more flying disks, focusing on promoting and youth training, Shenzhen is exploring. Wang Nianfei introduced: "At present, the audience of Shenzhen Feidan Youth Training is mainly young people under 16 years old. We actually hope that these children can form their own school club teams in high school and university. In the future. If the professionalization of the flying team can be achieved, it will bring a better way to cultivate. "

Shenzhen Evening News reporter Lin Weihang intern Deng Xintong

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