From "niche" to "net celebrities", why did the flying drive move suddenly "out of the circle"?

What are the most popular sports in Shanghai? I believe that many people's answers are the same: flying disk. Now in the sports field and park, more and more flying disks have been carried out, becoming a popular way of sports for young people, and many people are happy.

From a niche movement, it has developed rapidly into the influencer movement. Why did the flying disk suddenly "out of the circle"? Outdoor, fashion, social, low thresholds ... It is the combination of these attributes that allow the flying tray to rise quickly. Not only is it fiercely fermented in social media, but also develops at high offline offline.

It's easy to play

On the weekend, on the OKSPORTS Sports Center football field on Shuangyang North Road in Yangpu District, more than 20 young girls gathered together because of the flying tray. Many of them were unfamiliar with each other and never met before.

Blue sky and white clouds, oblique sun breeze, and green grass flowers, people can involuntarily have the desire to exercise. This is a flying disk activity by Shanghai Yiya Sports Organization. The company's founder Zheng Yan laughed and said that he did not expect that there were so many girls who registered for the flying disk event. "At first we thought that there would be only a dozen more than a dozen people at the beginning. So I rented a relatively small venue. I didn't expect to come for nearly 30 people. I couldn't play too many people myself. "

In October last year, Zheng Zheng formed the Shanghai Pan Dalin Women's Flying Team because she wanted to provide more exercise to choose to give girls. "As for why choosing a flying disk, it is because this is a more fashionable and popular sport. Not only are it easy to get started, but also have no physical confrontation, it is also very friendly to girls, but also makes men and women compete in the same field. "Affected by the epidemic, there were not many opportunities for climbing the women's flying team to carry out activities. Now Shanghai is returning to normal. After the order of production and life, the enthusiasm of young people's participation in the movement suddenly rose. The new work of the flying team was extremely popular. "It seems that because of the epidemic and isolation, everyone's awareness of health and exercise has become stronger. The outdoor, fashion, and trend of flying plates are more vulnerable to heat. "

Zheng Yan said that almost all those who came to participate in this event were the "little white" that had not been exposed to the flying tray before, so she specially invited a coach to teach everyone how to play. "It doesn't matter if you don't play. The introduction of the flying disk movement is very simple. Basically, you can learn the basic submissions in ten minutes, and the requirements for the venue are not very high. exercise".

From the perspective of Xiao Li, a new flying tray enthusiast, in addition to easy to get started, the flying tray movement is also sought after because of its sharing characteristics and communication functions. "The flying disk is not like playing basketball. If you play basketball, you can even stop after you get a player, but you have to stop after you get the flying tray. Only by passing the flying disk to your teammates can you continue to attack. There is something to gain. "Xiao Li said that he used to play basketball before, but now he fell in love with the flying tray and fascinated by it." In addition, the flying tray has no referee. The communication and social functions are stronger than traditional sports such as basketball and football. "

Be happy

Today's flying tray movement is very popular online and offline, and it has become a real "net red" movement, which cannot be compared with many traditional sports projects. How hot is the flying tray exercise? It was included in the report of the "Top Ten Life Trends of 2022" by the Xiaohongshu app. According to the data provided by the social software Xiaohongshu, the release of the relevant content of the flying disk in 2021 increased by 6 times year -on -year. Small, fashionable, social, flying tray is high in line with the portrait of Xiaohongshu -it is understood that Xiaohongshu attaches great importance to this project. Since the beginning of the year, a large number of "big blockbusters" of flying disks have been launched, which helps this project to quickly come out of the circle. Essence

Compared with other traditional sports projects, the "net celebrity" attribute of the flying disk movement is indeed easy to make participants sticky -with the spread of social media, the flying disk movement has also become a popular decompression campaign for young groups. This is a one. This is a one. If you participate in the exercise you don't want to leave. In this flying disk experience, Zheng Yan deliberately invited a photographer to shoot the girl’s activities from beginning to end. "On the one hand, our company needs pictures and videos of flying disk activities to promote this sport and attract more. People come to participate. On the other hand, girls participating in the flying tray can also get their own pictures to help maintain their enthusiasm for this sport. In addition, they are right whether they are circulating friends or other social media. The flying tray is promoted well. "

Today, some more popular movements, such as flying plates and waist flags, often "standard" photographers when organizing activities, which has also become the "magic weapon" of many emerging movements. The photographer was recognized because of the shooter. The athletes got their handsome photos and beautiful photos, and they were released to social media to spread the movement. This was simply a win. From this perspective, whether it is a volunteer photographer or spending money to hire photographers to attract participants and promote the movement itself, this promotion concept is worth learning from other traditional sports projects.

The flying tray exercise has both sporty, social attributes, and trend attributes. Because of this, this sport can quickly become popular and become the "new favorite" of urban youth in the post -epidemic era.Many flying disk sports enthusiasts are not only addicted to play, but also prefer to "sun -sun" on social platforms. Under these "Gen Z" groups who pursue fashion and lead the trend, the former niche movement suddenly "out of the niche sports."Circle" is not difficult to understand.Text: Li Yuanchun

Figure: Li Mingzheng

Source: Xinmin Evening News

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