C sums of light | "Let the people who want to exercise find the venue" is the pursuit of a strong sports city

Author: Chen Wei Sports commentator, freelance writer

For Shenzhen, "internationally renowned sports city" is becoming an increasingly dazzling city label.

If you are an audience of a sports event, it will be immersed in the joy of winning the three golds in the "Sisters Flower" World Championships in Shenzhen. If you are a participant in sports, you have begun to enjoy the convenient venue services and good sports atmosphere brought by the "one -click appointment" platform in the past two weeks.

For many years, Shenzhen has insisted on walking on both legs in sports and mass sports. To a certain extent, the booming development of the masses is an important part of the super -utilized and universal urban cultural construction. It is not only the improvement and improvement of the quality of the individual's own life, but also the prisms of urban humanistic vitality, humanistic atmosphere and humanistic spirit. The development of mass sports and ensuring the institutionalization, popularization and smooth development of sports can give full play to the strong role of sports in Shenzhen's urban cultural construction.

Need to explore the road of innovation and innovation

Social and economic development has reached a certain stage. Sports should also become a urban lifestyle, like clothing, food, housing and transportation, to meet people's needs for health and joy. Sports are politics and culture. A healthy and strong physique is an indispensable cornerstone of modern power. Shenzhen needs and strive to become a cultural and sports city that matches modern and international innovative cities.

Sports is also an industrial economy. In 2021, Shenzhen residents per capita sports consumption of 3450 yuan (accounting for 7.5 % per capita consumption expenditure), total output of the sports industry 125 billion yuan, an added value of 50 billion yuan, and a veritable green industry.

Of course, the new crown epidemic that lasted more than two years has greatly affected the gathered and large sports activities. Many competitions nationwide or extended or canceled, and the added value of most sports industry categories has declined ...

Lin Xianpeng, a professor at Beijing Sports University, believes that the risk of overall impairment of the sports industry in the past two years has existed objectively, but the epidemic has brought opportunities for the transformation and development of the domestic sports industry, and it will inevitably accelerate the integration of online and offline integration of the sports industry and sports consumption.

Shenzhen needs to explore an innovative development path of online and offline integration, that is, combining its own innovation, young, fashionable and other characteristics, to come up with specific measures to build a higher level of national fitness public service system, create sports, culture, tourism, retail, etc. The three -dimensional consumption scenarios that integrate elements are promoted to the development of the sports industry and sports consumption.

Changes in sports consumption methods

Since June, Shenzhen first launched the "3rd Shenzhen Sports Consumption Festival" (in June to September). Through the combination of online and offline, it plans to organize nearly 100 sports exhibitions and series of sports events. Sports products and services provided by sports companies make the benefits of more than 800 million yuan.

Subsequently, on June 18, the "I Shenzhen" stadium's one -click appointment platform was officially launched. The city's 1359 stadium accessed, with a total of 5157 sports venues. One of the highlights is to fully realize the opening and sharing of the school's stadium and facilities to the public to benefit the people, and to solve the difficulty of opening up the school's sports venue.

At the same time, Nanshan District launched the second Nanshan Sports Consumption Season. Through sports special activities, reservation coupons and other models, it will issue sports consumer coupons with a total price of 10 million yuan; , Batch to the citizens to send a total of more than 10 million cultural and sports brigade gift packages, including 8 million yuan of sports consumer coupons, and huge discounts for tourism products; The WeChat public account of Baoan District issued a cultural and sports tourist coupon to the citizens, and 23,650 sheets were issued in the first round, with a maximum of 623 yuan ...

For example, an 8 -year -old daughter of an old friend watched the Winter Olympics at the beginning of the year. Taking advantage of the school for the middle school entrance examination for 4 days, her family held several 90 yuan Nanshan ice and snow project sports consumption coupons held by "Wool Wool" and took her daughter to experience the skiing and skating. I like to play football and follow the Shenda alumni football team to fix the five -person system at the Futian Crown Sports Center every Sunday afternoon. Last week, due to the changes in the Fukuda epidemic situation, the Crown Sports Center suddenly announced the suspension of opening to the outside world on Saturday night. Before changing, such a short time will definitely not be able to order other courts, this week's competition will definitely be yellow. However, now there is a one -click appointment platform, and the captain will soon notify everyone: this week's competition is carried out as usual, and the location is changed to the football field of the high middle school of Xin'an Middle School in Baoan District ...

Therefore, this set of "combination boxing" by Shenzhen in June really changed the citizens' sports consumption methods and habits, and truly achieved "the people call, I should respond."

Turn school sports resources into public resources

It is worth mentioning that the school's stadium has indeed been called for many years, but it has always faced difficulties in safety, funds and management at the actual operation level.

In order to crack the deadlock, Shenzhen introduced third -party operation teams such as China Resources and Shenzhen Investment Control to conduct professional and integrated operations on the school's cultural and sports facilities. Cost, clarify the subject of security responsibility, and eliminate the worries of the school. Really realize the transformation of school's sports resources into public resources in the whole society, so that more citizens can enjoy sports more conveniently.

According to the plan, in the future, the operator can also take the professional coaching team to settle in according to the specific requirements of the school to provide services for teachers and students for free to achieve high quality opening and improve the enthusiasm of the school.In order to nurture the operator, the school venue can adopt preferential charging methods to promote the operation of the society, prompting the operator to bring better security, medical care, and coaching team services to the school.There is an enterprising mentality of innovation and opening up, and there are also measures for linking resources. In the early summer season, Shenzhen cracked the "let people who want to exercise find the venue, and the existing stadium can be effectively used" important topics "to actively explore the path of sports innovation and development of the masses;The "soft power" of sports culture makes this city not only have a higher sense of happiness, but also more attractive.Han Xingyuan, a second -level inspector of the Shenzhen Culture, Radio, Television Tourism and Sports Bureau, believes that this innovative model has once again taken Shenzhen at the forefront of the country in the development of sports work reform and physical education.

Source | Jingbao APP

Edit: Chen Jianguo

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