The citizens of Zhejiang are either playing snow or on the way to the ice and snow farm

On the morning of June 25th, the people of the ice and snow world of Meishan Bay, Beilun, Ningbo, was crowded. Such a lively scene was common for Zhu Baobao, the person in charge of the venue: "Before the epidemic, every weekend is full of state. The Olympics has great influence, we are confident to attract more tourists! "After the Winter Olympics, this large -scale indoor ice and snow amusement park in the country tasted the" sweet snow and snow ".

In fact, Meishan Bay Ice and Snow World is the most intuitive and vivid portrayal of the process of "ice and snow sports" in our province. With the successful hosting of the Beijing Winter Olympics, the process of the "Southern Exhibition and West Expansion" of the Ice and Snow Sports continued to advance, and the people of the province's active participation in the ice and snow sports enthusiasm have become higher. On June 25, Ningbo's ice and snow sports enthusiasts ushered in another ice and snow feast -hosted by the Provincial Sports Bureau, the Provincial Sports Federation, the Provincial Sports Journalists Association, the Provincial Sports Foundation, etc. The Sixth Ice and Snow Sports Carnival and the 8th National Volkswagen Ice and Snow Season co -organized by the District Culture and Radio, Film and Television Tourism and Sports Bureau debuted! This is also the first time that Ice and Snow Sports Carnival has entered Ningbo Beilun.

Ice and Snow Sports walks into the home of the people in the south

Ningbo, the east departure port of the "Maritime Silk Road", the deep tortuous port of Beilun Port in Ningbo, the island's stars, exuding the charm of the coastal city. This is the Big Ice and Snow World of Meishan Bay.

This is a world of ice and snow. Santa Claus Village, Snow Wood House, Ice and Snow -themed Restaurant, the children watched the world -renowned characteristic ice and snow without leaving the door. The competition in the beauty of the snow and snow is even more exciting -the rapid gliding is being staged. Children and parents are sitting in the big tires and stepping down the ice. Projects; on the other hand, the curling competition project is full of audiences. The curling is the official competition of the Winter Olympics. The contestants are the "Olympic player" in the carnival.

The ice and snow sports in the south started late, but after the Beijing Winter Olympics, the sport showed a trend in the south, and skating and skiing gradually entered the home of ordinary people. "It's either playing ice and snow, or on the way to the ice and snow farm." On the carnival, citizen He Junqi joked.

"Demand" is constantly expanding, and "hardware" must also keep up. Where to go skating and playing with snow, it was once a "boss" of a southern citizen. Today, there are large ice and snow venues such as Meishan Bay ice and snow world. Ningbo has at least 5. Ski senior enthusiasts want Xiang Libo to slip almost every week, "We caught up with the good times of skating and playing snow!"

Ice and snow consumption develops in depth

When Ice and Snow Sports becomes a way of lifestyle, it will stimulate more diversified consumption needs of the public. The ice and snow sports in the south are producing "chemical reactions" with more areas of the economy and society. At the scene of the carnival, it was not only the ice rink, but the food city next to it was also popular. Ice and snowlinks and gourmet linkage better greet the benefits brought by the "Winter Olympics Economy". The economic linkage effect brought by Ice and Snow Sports is further emerging.

In addition to explicit consumption, invisible consumption cannot be underestimated. Influenced by Su Yiming's wonderful performance at the Beijing Winter Olympics, He Junqi bought a more than 2,000 yuan ski board on the Internet. According to him, this cost is only a small part of his skiing. Since he has a strong interest in skiing, he has deeply participated in this sport. From skiing training to equipment upgrade, from the "punch card" snow field to experience high difficulty snow channels, not only skiing technology is increasing, but skiing consumption has also increased year by year. Today, his dream is to go to the north to experience a greater snow field after the epidemic is stable.

In Ningbo, there are still many ice and snow enthusiasts like Ogawa. Their expenditure in ice and snow has gradually become a living force in the field of sports consumption. In the era of the "Post -Winter Olympics", Ningbo people's demand for ice and snow sports gradually increased, which also allowed the brand to see the opportunity and took the end of the Ningbo market. Today, Ningbo has both local brands like WASO and ski brands such as Snow51 and other head cities. Many ice and snow venues have launched simulated ski machines to help more citizens realize "without ice and snow without snow and snow", which enhances the atmosphere of Ningbo Ice and Snow Sports.

To some extent, the development trend of ice and snow sports is the projection of the general development of economic and social development. In the ice and snow story of Ningbo, there is a password for the beautiful life of the Ningbo people.

Youth City Sports Assistance

In recent years, Ningbo Beilun has regarded the development of youth development as the common responsibility of the whole society, and has formed a new pattern of government -led, corporate entities, social organizations and public participation in the development of youth development. , Stimulate the maximum momentum of youth development, and build a city suitable for young people to live.

In 2019, Ningbo Beilun took the lead in launching the construction of "Youth Beilun" and gathered talents from all over the world with the trend of Hainan. Yao Bo, deputy director of the District Culture, Radio, Film and Television Tourism and Sports Bureau, said that sports is synonymous with dynamic and vitality, and it is also an important part of "Youth Beilun". With the east wind of the Beijing Winter Olympics, Beilun will make full use of ice and snow resources to use "cold resources" with "cold resources". Drive the "heat industry", order ice into jade, and turn snow into gold, and promote the ice and snow into Jinshan Yinshan.

(Reporter Lu Yishuang)

- END -