"City of Olympic Champions" Harbin: Dance with momentum to make ice and snow

Author:Heilongjiang Daily Time:2022.06.25

Harbin has an inextricable bond with ice and snow. She is the earliest city in the country to develop ice and snow. She is well -known at home and abroad because of ice and snow, and she is also cordially titled by ice city. Recently, Harbin was re -honored for the honor of ice and snow, and was awarded the golden signboard of the "Olympic Champion City" by the Chinese Olympic Committee.

From Bingcheng to the "City of Olympic Champions", the shining new title has made Harbin ice and snow element attributes more prominent, and its popularity has risen. "The Olympic Champion City", this ultra -hard core title is in control, can Harbin dance and let the ice and snow make gold?

The answer is yes. This year, our province issued the "Heilongjiang Ice and Snow Economic Development Plan (2022 ~ 2030)", followed by Harbin released the "Harbin Ice and Snow Cultural Capital (Ice and Snow Economy) Development Plan (2022 ~ 2030))" Several policies and measures for the city's support for the ice and snow economy "are clearly depicting the development blueprint of the Harbin ice and snow economy by provinces and cities. Under the blessing of the "Olympic Champion City", Harbin ice and snow economy is like inserting flying wings.

Introduce high -end events

Enlarge the effects of ice and snow sports industry linkage effect

"Harbin City won the" Olympic Champions City "commemorative trophy, which is the result of the efforts of generations." Talking about the honor of the honor, Zhao Zhuxuan, director of the Harbin Sports Bureau, was excited. The new business card has also sublimed the spiritual charm of the city, and will also become a new opportunity for the development of the urban ice and snow sports industry.

Ice hockey war

In fact, as the "leading geese" of China Ice and Snow Sports, Harbin has always Force with ice and snow sports. There are 36 ice and snow sports venues, and 10 Ice Sports Center (Gas Mulberry) have been built in the past two years. Each year, more than 190 Ice and snow sports events and events such as the China Cup International Icelet Open, Finnish Ski Marathon, and Winter Iron Man have been held. "Millions of teenagers on ice and snow activities", ice and snow sports sports and other people's ice and snow activities participating in the country ranks first in the country. A group of Harbin athletes such as Shen Xue, Zhao Hongbo, Zhang Hong, Ren Ziwei, etc. have made outstanding contributions to my country's ice and snow sports industry in the Winter Olympics, World Championships and other World Championships.

Slip from the doll and grab

"It can be foreseeable that the honor of the Olympic Champion's City '" promotion of Harbin city brand and the development of urban economy will definitely play a great driving role. "Talking about the future, Zhao Zhuyu said The high -energy driver of the sports industry has made ice and snow sports leading the high -end leadership, while achieving high -quality inclusiveness of mass sports activities, and allowing the "Olympic Champion City", the golden signboard will continue to play its efficiency.

In advance, Harbin will introduce more high -end brand events to give full play to the role of guiding funds for major sports events, amplify the leading, touched effects and superposition effects of sports in cultural, tourism, and economic integration. The international Ice Card match, ice hockey, curling and other project leagues (sub -stations) large -scale competitions, creating more IP events with regional characteristics. Focusing on hosting events, we will build a consumption circle around professional events to form an industry service system for industry facilities, industrial linkages, and operating efficient operations, making the sports industry a new economic growth point. "".

Slide up

Harbin will continuously increase the supply of ice and snow sports public services and increase the scale of citizens to participate in ice and snow sports. At the same time, it will be held through various events to allow the competition system to drive the whole people's fitness. While enhancing the sense of sports in the masses, the sense of happiness is bursting.

Stabilize the core advantage

Create a full -spectrum ice and snowwriting product product

How to consolidate the status of the "boss" of ice and snow? Li Geng, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, said that Harbin City will seize the opportunity to be awarded the "City of Olympic Champions", focusing on creating the goal of creating the "ice and snow cultural capital" to further consolidate the advantage of Harbin ice and snow tourism.

Patrol

In the hot summer, the construction of the ice and snow project of the Four Seasons of Ice and Snow World is being built. This ice and snow flagship scenic spot will strengthen the leading position of the first city of China Ice and Snow Tourism in Harbin. In order to strengthen ice and snow tourism, Harbin will implement a cultural tourism leap project. Create a higher -quality ice and snow season, amplify the brand effect of the ice and snow festival, and promote the deep and wider integration of ice and snow tourism, culture, art, fashion, sports, economy and trade, etc., calling for the overall ice and snow gold signboards. Create full -spectrum products such as viewing, experience, literary blogs, folk customs, skiing, extreme challenges, etc., optimize and upgrade Harbin one -day tour, two -day tour boutique line and "Haya Snow" Gold No. 1 line to promote good resources to become good financial resources.

How to seize the right to speak for the ice and snow economy?

The Harbin Road is clear. It will take high -end activities such as the China Ice and Snow Tourism Development Forum and the Harbin Ice and Snow Expo as the main direction.

Tourist

As we all know, Harbin City is the birthplace of China ice and snow art, and has cultivated a large number of artistic talents such as ice and snow mining, design, and creation. How to soften talent advantages into industrial and economic advantages? Harbin answered this: Harbin will implement cultural and artistic integration projects to support the development of ice sculpture art, snow carving art, ice and snow photography, creative tourism products, and ice and snow traditional art creation. Refine ice and snow culture elements, design and develop rich and diverse ice and snow fashion products, and create China's first ice and snow culture and creative industrial base.

Stimulate the "snow" economy

The output value of ice and snow broke the 100 billion yuan mark in 5 years

By 2025, the total output value of the ice and snow industry will reach 75 billion yuan, accounting for more than a quarter of the province; by 2030, the total output value of the ice and snow industry will exceed 150 billion yuan, accounting for more than one third of the province. The output value of 5 years has doubled and exceeds the 100 billion yuan mark. What is Harbin?

Yabuli Ski Festival

The foundation lies in Harbin ice and snow accumulated, and the development goals are clear. The "Harbin Ice and Snow Cultural Capital (Ice and Snow Economy) Development Plan (2022 ~ 2030)" clearly states that the goal of developing the ice and snow economy and building ice and snow culture, to create the ice and snow scenic spot in the four seasons of ice and snow as the detonation point to enhance the world In order to contribute to the Ambaluki Ski Resort, it is based on the development direction of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism, and enhance the connotation of ice and snow culture with "humanities ice and snow". Sports, leisure vacations, ice and snow equipment supported by the famous city of ice and snow culture, the ice and snow cultural experience and inheritance, the preferred place for winter tourism, and the international ice and snow economy demonstration of the "ice and snow cultural capital".

Eat hot pot in ice house

By 2025, build a group of ice and snow tourism resort and ice and snow sports bases to cultivate a number of ice and snow companies and well -known brands with international competitiveness. "Yinshan" "achieved obvious results. Leaded with the performance of the ice and snow competition, education and training, ice and snow culture, ice and snow equipment, ice and snow tourism. By 2030, the ice and snow industry structure in Harbin is more optimized, the comprehensive strength is stronger, and the leading role has a greater role. Leaded with the performance of the ice and snow competition, education and training, ice and snow culture, ice and snow equipment, ice and snow tourism, etc., the total output value of the ice and snow industry exceeded 150 billion yuan, accounting for more than one -third of the province.

The direction is clear, the indicators have been set, and they are shaken away. Enterprises are the source of power for economic development. In order to stimulate the surging driving force of enterprises, Harbin also provided the "Several policies and measures to support the development of ice and snow economic development". For example, for newly established ice and snow culture, ice and snow sports, ice and snow tourism, ice and snow vacation, ice and snow equipment and other ice and snow industry enterprises, the annual operating income reaches 50 to 10 million yuan (excluding 10 million yuan), and the maximum reward does not exceed 500,000 yuan Essence

Source: Lottery News

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