Journey behind a sports lottery

From the Beijing Winter Olympics at the beginning of the year, to the upcoming Qatar World Cup, and the international competition that followed in 2022, while more and more citizens pay attention to sports, they have also paid more attention to sports lottery.

In June 2022, a "lucky child" in Zhaoqing, Guangdong won the second major award in the history of Chinese sports lottery lottery -448 million yuan. This news quickly triggered hot discussion on the entire network.

Ms. Zeng always maintained rationality when selling this lucky lottery physical store agent. In an interview with multiple media, she emphasized that sports lottery is a national public welfare lottery. Unlike ordinary retail stores who want customers to consume more The concept of buying lottery is our responsibility, and I hope the lottery buyers are rational betting. "

For the lottery buyers who often buy sports lottery, the phrase "rational betting" is no stranger. At present, there is a prompt with a smiley face with a smile on the upper right corner of each of the sports lottery tickets sold in China.

This reflects the "responsible lottery" of Guangdong Sports Lottery that is working hard to implement and practice. With a responsible attitude and legal and compliance, encourage the majority of lottery buyers to focus on participation and force, and advocate more people to buy less, rational and cautious, and have become the consensus of national sports lottery practitioners.

In 2017, the National Sports Lottery Center proposed the development goal of "the national public welfare lottery with responsible, trustworthy, healthy and sustainable development", and has since begun the prelude to the construction of the responsibility lottery.

In 2021, the National Sports Lottery Center determined this development goal as "the national public welfare lottery ticket with responsibility, reliable, and high -quality development", which showed a further road to the development of sports lottery development.

Born due to responsibility

In fact, the road to the responsibility of Chinese sports lottery can be traced to the birth of the source.

In the 1980s, Guangzhou, as the 6th National Games, needs to build stadiums. In order to solve the problem of insufficient funds, Guangdong's first issuance of sports fund prize vouchers. Since 1985, the Sixth Games Sports Award Course has issued a total of 22 issues and raised funds of more than 30 million yuan, which has made important contributions to the successful holding of the Sixth Games.

Therefore, from the birth of the sports lottery, the nature of its "responsibility lottery" is doomed.

Since then, on the land of China, this model of the endorsement of government departments, led by sports departments, and publicly issued sports lottery to the society has quickly expanded to pilots in many provinces, making many contributions to social construction and sports development, and undertaken it. The social responsibility of the industry should have.

With the continuous development of sports lottery, the definition of responsibility is also continuously enriched.

The so -called liability lottery refers to the national, social, lottery industry and related industries, lottery issuance and sales of the state, society, lottery industry and lottery issuance based on law. Responsibility and obligations. Including the prevention of minors' lottery, addiction to the prostitution, helping and treating the problem of the lottery, the demands and interests of the staff and the stakeholders, the market order of fairness and fairness, and the prevention of social and environmental harm.

Freshly due to responsibility

With the continuous deepening of my country's responsibility lottery work, the focus of the work of my country's sports lottery has gradually shifted to how to establish the image of a lottery, enhance the perception of sports lottery public welfare, guide the lottery buyers rational lottery, better fulfill social responsibility Essence

The task of fulfilling the responsibility lottery has fallen on each sports lottery physical store and all practitioners.

In recent years, Guangdong Sports Lottery has increasingly paid attention to integrating the construction of responsible body lottery into daily work. Provide a safe and healthy lottery environment for the lottery buyers, so that they have a more comfortable lottery experience, and better show the "trustworthy" national public welfare lottery image. upgrade.

In 2021, 90%of the sports lottery physical stores in Dongguan completed the renovation; Zhanjiang also renovated 274 individual lottery franchise stores, with a renovation rate of 91%, which made the city's physical color physical store refreshed.

When you walk into the sports lottery betting station, you can see the red warning of "prohibiting selling lottery tickets to minors to sell lottery and redeeming prizes" at the eye -catching location. manual. The upgraded liability lottery promotional column is also more eye -catching and dazzling, showing the content of the sales of the salesperson, rational lottery purchase and other content. Responsibility lottery concept, jointly build responsibility lottery.

In addition to the upgrading of hardware, in terms of games, channels and other links, Guangdong Sports Lottery adheres to the responsibility as first, public welfare and public credibility as the core, and requires the implementation of the concept of the lottery in various business areas.

Over the years, Guangdong Sports Lottery has always provided responsible game products as the basis for achieving the healthy development of sports lottery tickets, and closely combined with daily operations such as game sales, brand image, marketing, channel construction, team building, lottery service and technical system construction and other daily operations Management activities, continuously improve the rules and regulations, strengthen the daily supervision of the game, increase the monitoring of sales data, implement the requirements of physical store limited sales and large sales appointments, and promote the implementation of the responsibility lottery work. In 2021, the responsibility lottery training of Guangdong Sports Lottery reached 2695, covering more than 60,000 employees.

After many liability lottery training, sports lottery agents in various places have become familiar with their understanding of the concept of responsibility lottery. This also confirms the words of Zhaoqing's "the second major award in history" Ms. Zeng. The adherence to the persistence of rational lottery and the original intention of social responsibility is always the background of the sports lottery cause. Promoting the concept of rational lottery, every physical color person is responsible. A person in charge of Guangdong Sports Lottery said: "The winning prize of the lottery is random. Take more than 5 million sports lottery prizes in Guangdong in the past year and a half. 'Buy more and more "."

On the other hand, through the construction of responsibility lottery, Guangdong Sports Lottery strengthens industry self -discipline. By optimizing lottery services, unblocked communication channels, protecting lottery information, irrational lottery intervention, etc. The lottery provides a good lottery experience to drive the sustainable and healthy development of sports lottery tickets.

The latest data show that in 2021, a total of 14,000 physical stores in sports lottery sales in Guangdong Province, providing nearly 30,000 jobs, and realizing employment income of about 1.7 billion yuan. At the same time, Guangdong Sports Lottery has initially built a sports lottery sales and service system covering the province's towns, rural, communities, and industry channels. It continues to absorb many people's employment and contributes to the national social development.

In order to further play the important role of sports lottery in stable growth and employment and highlight the responsibility of the national lottery, in addition to actively promoting the structural reform of sales channels, Guangdong Sports Lottery has also further effectively helped physical stores.

In 2021, Guangdong Sports Lottery carried out sales support activities in the province to increase the agency sales income of 28.6 million yuan to physical stores, which effectively alleviated the operating pressure faced by physical stores under the epidemic. Function, highlighting the responsibility of the national lottery.

In addition, Guangdong Sports Lottery has also invested 20 million yuan each for 4 consecutive years, with a total of nearly 80 million funds, and conducting a physical store star assessment activity; for 7 consecutive years, it has invested nearly 6 million per year, and a total of nearly 42 million funds are issued to carry out outstanding physical stores. Evaluation activities. Taking the past 2021 as an example, Guangdong Sports Lottery selected 3502 physical stores above and above, of which 1250 star -rated physical stores contributed more than 1 million yuan in public welfare funds.

For low -sales specialized physical stores, some local cities and cities also carried out assistance activities in the Sports Lottery, combined with the support of agency sales and strengthening marketing funds, to accurately help physical stores increase sales, solve the problem of income increase, and ensure related related income problems. Business stable growth.

With a batch of physical lottery practitioners who are responsible, the sports lottery industry can continuously burst out of vitality and sustainable development, and better assume and practice responsible lottery.

Come to the people to use it to the people

For many people with lottery experience, the biggest curiosity about the lottery ticket is: Where did I go to buy lottery tickets? As the so -called sports lottery "comes to the people, use it to the people", when the lottery buyers enter the sports lottery store, every 2 yuan lottery lottery is purchased, 0.72 yuan will be included in the lottery public welfare fund, which is my country's social public welfare Career and sports undertakings are brick.

According to the data disclosed by Guangdong Sports Lottery, in 2021, the entire province of Guangdong sold sports lottery was 21.684 billion yuan, raised 5.533 billion yuan in public welfare funds, and the sales volume and public welfare funds were ranked first in the country.

Such a rapid development situation continues. The latest data shows that as of August 14, 2022, Guangdong Sports Lottery sold the Sports Lottery of 14.02 billion yuan in 2022, raising a public welfare fund of 3.466 billion yuan; cumulative sales over the years have reached 234.279 billion yuan, and a total of 60.574 billion yuan of public welfare funds was raised.

Where did this money use? The lottery public welfare fund is distributed at a proportion of 50%between the central and local governments. Study the principle of allocation of allocation by the provincial financial department's business civil affairs, sports and other relevant departments. According to the "Announcement of the Sports Lottery Sales and Provincial Sports Lottery Public Welfare Fund in Guangdong Province 2021" disclosed by the Guangdong Provincial Sports Bureau, in 2021, Guangdong Province will bring a total of 2.719 billion yuan in the Central Public Welfare Fund, 1.21 billion yuan in provincial public welfare funds, 1.604 billion municipal -level public welfare funds Yuan. In 2021, the Sports Bureau arranged for the expenditure of sports lottery public welfare funds of 502.81 million yuan for the development of mass sports, youth sports, competitive sports, sports reform and development.

With the funding support of the sports lottery public welfare fund, Guangdong's higher -level national fitness public service system was established, which directly promoted the continuous high sports enthusiasm of the local people.

In the past year, Guangdong has successfully held the China Swimming Competition, the Chinese Tennis Tour, the Chinese Football Association Super League, the "Guangzhou 100" off -road competition, the Shaoguan crossing the Danxia hiking competition. Items meet the diversified needs of different people's fitness and continuously improve people's health.

Jili Dangji

In fact, with the continuous development of the economy and society, the sports lottery market continues to prosper, and the amount of public welfare funds for sports lottery has new breakthroughs every year, and the fields of funding are also expanding. Not only in the field of sports, from education assistance, medical assistance, earthquake resistance, and disaster relief, to the cause of disabled people, rural rejuvenation, pension and legal aid, such as public welfare undertakings related to the country and people's livelihood, there are active sports lottery public welfare funds. In order to comprehensively show the efforts of sports lottery in social feedback, industry constraints, and its own development, it is more open and transparent, comprehensively and specific to show the social image of sports lottery responsibilities, and has released social responsibility reports every year since 2018. From the annual social responsibility report, the masses can also get a glimpse of the investment and achievements of the sports lottery public welfare funds raised in Guangdong in various public welfare undertakings.

For example, since 2015, Guangdong Sports Lottery has participated in the special public welfare activities of "Love in the Mountains" for eight consecutive years. The library "", further promoted the educational work of mountains and revolutionary areas in various regions, support rural revitalization with actual actions, and conveyed brand value and public welfare concepts.

Beginning in 2016, Guangdong Sports Lottery has also actively launched the "Public Welfare Sports Lottery Happy Player" activity. Cumulative 76 "Happy Playgrounds" have been established in the old revolutionary districts of the province, and a large number of sports equipment and facilities have been sent. More than 50,000 people.

It is of great significance to promote the development of education in sports. In 2017, when Guangdong's "Public Welfare Sports Lottery" event was held in the primary and secondary schools in Yetang Town, Xingning City, Meizhou, Zhang Limei and Zhang Chuling, who had sports potential, recommended them to Meizhou Sports School. After training, the two of them were recognized by their sports talents, and they were transported to Guangzhou Water Sports Center and Guangdong Youth Athletic Sports School, and later they were selected into the Guangzhou Football Team and the Guangdong Taekwondo Team. A "Public Welfare Sports Lottery" event rewritten the life of two teenagers.

It is the mission of spreading the responsibility lottery that Guangdong Sports Lottery has never stopped in transmitting brand value and public welfare concepts. It has obtained the height of all sectors of society in supporting rural revitalization, helping vulnerable groups, and practicing sewage reduction and emission reduction. , Won the "Embroidery Spirit" of the "Embroidery Spirit" in the new era of the "Embroidery Spirit" of the Yangcheng Evening News.

As the so -called profit is the world's interests. As a national public welfare lottery, the own interests of Chinese sports lottery tickets are consistent with the social responsibility and social interests. In the circulation of "Responsibility Lottery", in the operation of public welfare projects, in the spread of the responsibility incidents, in the affirmation of all sectors of society, the image of the responsibility of Guangdong Sports Lottery has been gradually outlined. The concept of sports lottery is becoming clearer, and it firmly conveys the values ​​of sports and responsibilities to all sectors of society.

Text: Huang Xinhao Xiao Zhangfeng Picture: Guangdong Sports Lottery Center

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