Industry | Leading equestrian lifestyle that leads tradition and fashion

From September 22nd to 25th, 2022, 2022 International Equestrian Culture Week (Beijing) and Tianxing Tunli Equestrian Open was held in the Star Tunli Equestrian. This event was co -sponsored by the Beijing Equestrian Sports Association, Fashion Group and Tianxing Tunliang Equestrian, Cui Gongzhuang Township Government of Chaoyang District, Beijing, Beijing Chaoyang District Sports Bureau, Beijing Chaoyang District Culture and Tourism Bureau, Beijing Huihui Hui The Consumer Consumption Season, the British International Trade Department, and the Beijing Old name Association support.

Guest photo

Liu Jinjuan, deputy director of the Chaoyang District Sports Bureau of Beijing, Sun Yueting, vice chairman and secretary -general of the Beijing Old name Association, Chen Che, vice chairman and secretary -general of the Beijing Equestrian Sports Association, former Secretary -General of the Chinese Equestrian Association, China Hima Cultural Sports Tourism Planning Research Institute Chang Wei, chief expert, president of the Chinese Enterprise Sports Association Urban Sports Work Promotion Association, Ho Li, a master's degree in sports in the School of Sports and Sports of Beijing Normal University, Wang Daixue, Director of the Beijing Equestrian Association Dance Step Board, Winter Journalist in the Central Radio and Television Station, and Beijing Wang Qiang, an expert in the sports industry think tank and president of Tianxing Tun Liang Warkee, attended the press conference held on September 24.

Tianxing Tunliang Equestrian again was recognized as elected Beijing Sports Tourism Boutique Project

As a traditional brand of equestrian clubs established in 1999, Tianxing Tunliang Equestrian has won a number of honors in its 23 -year history. International Equestrian Culture Week (Beijing) and Tianxing Tunliang Equestrian Open, as a well -known brand of equestrian events, was founded in 2015 and this year is the eighth session. In 2019, it included in the Beijing Huimin Cultural Consumption Season, becoming a high participation activity affecting Beijing residents and equestrian lovers.

Under the recommendation and guidance of the Beijing Chaoyang District Sports Bureau and the Beijing Chaoyang District Culture and Tourism Bureau, International Equestrian Culture Week (Beijing) and Tianxing Tunli Equestrian Open, with 2021, with the well -known competitions such as North Malaysia and China Net After being awarded the "Top Ten Excellent Excellent Excellent Excellers in Beijing Sports Tourism", in 2022, it was awarded the "Beijing Sports Tourism Boutique Project" jointly issued by the Beijing Sports Bureau and the Beijing Cultural and Tourism Bureau. The stars Tunliang Equestrian was awarded the "Top Ten Better Destinations for Sports Tourism in Beijing in 2022" with Beijing Landmark Stadium such as Ousen Park. At the press conference, Liu Jinjuan, deputy director of the Beijing Chaoyang Sports Bureau, presented the award to Wang Qiang, chairman of the star Tunliang Equestrian.

Liu Jinjuan (left), deputy director of the Chaoyang District Sports Bureau (left) awarding awards to the star Tunliang Equestrian

This year, Tianxing Tunliang Equestrian also hosted the 16th Games Equestrian Obstacles of the Beijing Sixth National Games. The player of the Star Tunli Equestrian training, the 16 -year -old girl Shi Zhi Rang to represent Beijing Chaoyang District, won the highest level 120cm champion of the youth competitive group The performance is remarkable. In addition, Tianxing Tunliang Equestrian has made good progress in many fields in the past year: in 2021, the Zhejiang Games Equestrian Project Contest has begun to operate by Tianxing Tunliang Equestrian; After the team and equestrian professional venue planning and construction team, after participating in the construction of the 2014 Nanjing Youth Olympic Games, the 2019 Wuhan Military Games, etc., after the high -level equestrian fields required by the International Games such as the 2019 Wuhan Military Games, they participated in the construction of the training ground prepared by the Hangzhou Asian Games Equestrian competition and The three -round off -road track contributes to equestrian sports in different ways!

At the press conference, Chairman Wang Qiang said: "Leading equestrian life fashion, shaping the quality of the horse industry and ecology is the concept of Tianxing Tun Equestrian. Organized, it was obtained by Cui Gongzhuang Township, Chaoyang District, Beijing, the Chaoyang District Sports Bureau of Beijing, the Chaoyang District Culture and Tourism Bureau of Beijing, the Beijing Huimin Consumption Season, the British International Trade Department, and the Beijing Old name Association Strong support. Well -known brand Hermes is also our long -term partner. It has supported the International Equestrian Culture Week for seven consecutive years! This year's events we have also received many brands such as I do, AIGLE Aigo, and Hokuriku Pharmaceutical. The exciting venue obstacles are also elegant and stylish Beijing dress dance tour tour. In addition to the competition, there are many horses and other horses -themed activities such as exhibitions and markets. We hope to create national tide boutiques with partners and support units. The fashionable lifestyle is passed to the public and integrated into daily life! "

Integrate tradition and modern fashion to create a equestrian lifestyle lifestyle

"Equestrian is a very good sport and encourages people's hearts. International Equestrian Culture Week builds such a positive competition platform to pursue quality life, healthy life, and green life!" Speaking on the spot. In addition to sports attributes, digging the culture and fashion attributes of equestrian sports, combining sports with elegant and leisure lifestyle, positive and aggressive attitude of life, and promote the development of the entire equestrian and horse cultural industry. Equestrian Open has been doing.

Night curtain Star Culture Zhou Jianhua is still continuing

Equestrian movement is a modern movement that has a wealth of Chinese classical culture and has an international perspective. With the support of all sectors of society, rich competitions and old -fashioned traditional brands and international fashion elements are concentrated in the culture week, attracting the public and more young trendy people to stop with an elegant lifestyle.

"As a media group that has always been committed to promoting and advocating the concept of healthy modern lifestyles, it always pays attention to and understands the changes and development of everyone's lifestyle. More and more people are enthusiastic about betting on high -end sports lifestyles. Various equestrian events representing are also popular and loved by people. Fashion Group is very honored to participate in the hosting of the Tiande Tunliang Equestrian Open. "Mr. Yu Hui, vice president of Fashion Group, said. In his opinion, the equestrian movement is in a relatively high -level position in consumer demand, which is related to the overall national conditions, economic development speed, and everyone's pursuit of lifestyle. Now there is a trend that pays more and more people who pay attention to equestrian. "Although many people around me do not necessarily ride horseback, they will let children learn equestrian. This is a great change!"

The International Equestrian Culture Week (Beijing) and the Star Tunli Equestrian Open, which covers equestrian events, equestrian sports industry exchanges, equestrian culture and art exchanges, adheres to the annual autumn season, and continues to lead the trend of high -end sports lifestyles in China! This year is also the second year of the old -fashioned association to participate in the International Equestrian Culture Week. Ms. Sun Yueting, vice chairman and secretary general, said: "In the past two years, cross -border participation in equestrian culture week activities also has a lot of emotions! This is an era of the rise of ethnic brands. Efforts to innovate, renew, and come to the new scene of equestrian, it makes sense for the development of the future breaking layer! "

There are many cross -circle and cross -border cooperation in the International Equestrian Culture Week, which makes the event more exciting. On the weekend, people enjoys different national foods in the autumn golden afternoon in the outdoor lawn area of ​​Tianxing Tun Equestrian, enjoying handmade works, and visiting parent -child markets. Equestrian is no longer justified by the elite people. It is presented to the public in the form of a carnival at a zero distance and immersed in it, incorporating the daily life of ordinary people!

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