Douyin Group reached a strategic cooperation with the Central Radio and Television Station to become the 2022 World Cup holder broadcaster

The picture shows Peng Jianming

Peng Jianming said in his speech that football is known as the "World First Movement", and the World Cup is the top feast of this first movement, which attracts the largest audience group. The Central Radio and Television Terminal and Douyin Group have strong advantageous complementarity in copyright cooperation and new media dissemination. On the basis of good cooperation in the past, the 2022 Qatar World Cup created new opportunities for cooperation for both parties, allowing us to join hands to create and discover new cooperation models and technical means to achieve better new media communication together Effects and greater social benefits.

Zhang Nan said in his speech that Douyin has become a product that many sports enthusiasts like. Whether it is the second creation of the event, the second creation of sports videos, or the knowledge sharing of the fitness expert, the sports ecology in Douyin is becoming more and more abundant. For the upcoming World Cup, Douyin is as full of expectations as everyone. It will work closely with the main station. By creating more likes and creative interaction forms to enrich everyone's live broadcast experience, we will present a wonderful and unforgettable World Cup feast for everyone. Essence

In recent years, Douyin has continuously improved platform sports content ecology. According to the relevant person in charge, Douyin is not only a 2020 European Cup and 2021 America Cup partner. During the Tokyo Olympics and the Beijing Winter Olympics, multiple exclusive sports programs were launched. In daily life, participate in the commentary and science popularization of the event, show the style inside and outside the field, and the relevant content has gained a good response from netizens.

According to "2021 Douyin Sports Ecological White Paper", in the past year, Douyin Sports has increased significantly in terms of content supply, consumption and communication. As of early 2022, the number of sports creators with more than 10,000 fans of Douyin exceeded 60,000, and the number of sports live broadcasts and the number of viewers increased by about 50%. Recent surveys show that Douyin users are looking forward to the Qatar World Cup.

Cover reporter Guo Wenjuan

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