E -sports help Liva Travel!2022 "League of Legends" Urban Heroes Competition Summer Finals Finals

Sports Morning News June 21st News The bloody summer, passionate! On June 19, the 2022 League of Legends City Heroes Competition's Summer Finals lasted two days, and the Sports Park in Linyi National Fitness Sports Center officially came to an end. In the end, the FFF team from Anhui Province and the Internet giant team from Hubei Province won the championship and runner -up respectively to advance to the National Finals.

E -sports content link urban culture

Six teams gathered in Qilu land, and the 2022 League of Legends City Heroes Hegemony integrated the classic "Sun Tzu Military Law" into the theme of the event, helping the digitalization of cultural IP, combining the wisdom of the ancient warfare with the modern League of Legends Canyon battlefield to increase the event of the event. Fun and competitive, while promoting the event, drive the popularity of "Sun Tzu's Art of War" in players.

Interpret "Sun Tzu's Art of War" to strengthen the theme of the event

In order to better reflect the spirit of "Sun Tzu's Art of War", the Summer Finals of the Urban Heroes Competition In -depthly integrated the tactical thoughts of "Sun Tzu's Art of War" into the competition. On the one hand The players are set up for people to build, and according to the characteristics of each participating team, they will create exclusive Slogan in the famous saying of "Sun Tzu's Art of War".

"Sun Tzu's Art of War" theme promotional video

In the pre -race promotional video, the use of the League of Legends's competitive battlefield to interpret the ancient people's tactical ideas, which not only transformed the essence of the millennium strategy into the knowledge points that modern people can understand and learn, but also allow players Modern e -sports.

Book Book Theme Dance Beauty

At the finals, the Summer Finals of the Urban Heroes Competition Based on the characteristics of the city and the elements of the event, it created the exclusive dance beauty of this theme event. There is a tall scroll structure on each side of the stage. There are outstanding three -dimensional characters on the scenery, which are familiar golden sentences in "Sun Tzu's Art of War"; 5 screens are separated in the middle of the scroll. Selected heroes; the front screen of the battle table connects the hexagonal screen, connects with the left and right battle seats, showing the full national style stage shape, making the audience's viewing experience more immersive.

Online+offline two -way help Linyi breaks the circle to drive the real economy

On the day of the finals, Linyi Sports Bureau, Linyi Cultural Tourism Bureau, Linyi City Science and Technology Bureau, Linyi Urban Construction Investment Group Co., Ltd., and leaders of Tencent government units and enterprise leaders came to the scene to jointly open the 2022 League of Legends City Heroes Competition Summer Summer Summer finals. During this summer finals, the League of Legends used its influence in the youth group to guide the local specialty tourism resources, committed to the creation of IP themes of the League of Legends event, launched the first business card of the first event, expanded new ideas of cultural tourism, and used it to use it. E -sports is empowerment of Linyi.

Based on the "Urban Canyon" IP tournament linkage, the interactive viewing area of ​​Yizhouli blocks was established, and the characteristic road flags based on heroes and event information were placed. Combined with the characteristics of the provinces+Sun Tzu's military method Slogan, use 6 groups of clothing to interpret the new national tide of the canyon, and promote the innovation of traditional cultural innovation with the cross -border collisions of the elemental clothing of the E -sports and the Warring States Period; And launching the theme discount package of the event, stimulating local cultural tourism consumption ... While shaping the atmosphere of urban e -sports and expanding the influence of e -sports, it has also promoted the new development of Linyi City Sports+Cultural Tourism Economy, renewing sports consumption power , Create a labeling three -dimensional mass competition ecosystem.

At the same time, the League of Legends also cooperated with local media to focus on the competition to create, and use the League of Legends competition platform to help Linyi culture break the circle. By matching the vertical and younger circle audience of the e -competition, the millennium ancient capital Linyi Cultural Tourism IP has glowed with a new vitality to cater to catering Modern popularization and branding trends embrace the new generation with a new look. Build a new city label of Linyi E -sports+Sports+Cultural Tourism, and promote the conversion of a new economic model of e -sports+empowering the urban cultural tourism economy.

The first e -sports city transfer ceremony, inheriting the spirit of e -sports

As the non -heritage "Xu Gongxuan" representing the urban culture of Linyi City was displayed on the stage, the first e -sports city transfer ceremony of the League of Legends City Heroes Competition began. At the same time, the League of Legends Urban Heroes Fighting Competition officially announced that Wuhan is the place of the national finals of the 2022 League of Legends City Heroes. Under the gorgeous lighting, the transfer of the byver is passed, symbolizing the completion of the host city. The urban hero hegemony competition was completed for the first time to complete the urban transfer ceremony, representing the increasingly standardized, professional, and urbanization on behalf of the event system.

With the strong support of the local government and leading enterprises this summer, this summer finals show the public of the public the charm of city IP and e -sports, fully demonstrating the development prospects of digital cultural tourism. Although the 2022 League of Legends City Heroes Competition has come to an end in Linyi, the urban wave plan will continue to be deeply cultivated here, like the fire of the stars. , E -sports will become a strong backbone for the development of digital innovation in cultural tourism and changing the strong strength of cultural tourism consumption.

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