Order reduction?How to win the "World Cup" in Yiyu Sports Enterprise

In less than 100 days, FIFA will start in the 2022 Qatar World Cup. Yiwu, as the world's largest small commodity distribution center and export place, is the manufacture of nearly half of the previous World Cup. Compared to the scenes of the crowd of the crowd of the Yiyu International Trade City of Yiwu International Trade in the past, this year is slightly deserted.

"Previously, many goods caused a lot of goods because of the logistics that could not be sent out. We used to ship in Yiwu before, and the freight was cheap. If you transfer to other places, the goods will be thousands of thousands." Jin Tong in the market Jin Tong said. Essence

The goods cannot be available, and the raw materials cannot be in, which disrupted the rhythm of many Yiwu merchants. On August 21, after the entire city of Yiwu lifted silent management, the local enterprises and logistics industry made every effort to promote the resumption of work and re -production, and accelerate the loss of the loss.

Wu Xiaoming, chairman of Yikai Sports Products Co., Ltd., has been doing football business for more than 20 years. It used to have sold 1.5 million football because of the World Cup. "These football is basically some gift balls. They (foreign merchants) will be used for surrounding activities during the World Cup as a souvenir, and each session is needed."

Due to the global epidemic, and this year's World Cup competition this year is relatively late, although Lao Wu has been authorized, the order is far worse than in previous years.

"In order to protect the interests of employees at the beginning of the year, we controlled the recruitment of production workers based on the estimated order. Wu Xiaoming, who is also the president of the Yiwu Sports and Fitness Industry Association, told reporters that not only this is the case, but the entire Yiwu is facing such situations. It is difficult to add.

Facing the impact

How to crack the Yiwu sports enterprise around the world?

In Lao Wu's factory, workers are driving the World Cup related products. Employee Liu Jiahao told reporters that after the resumption of work, everyone was working overtime, and the company also gave a certain salary increase and welfare subsidy. But at the intense construction period, the speed is not the first to pursue.

This is also the test of this epidemic, which brings to Wu Xiaoming and his colleagues. They realized that in order to deal with risks, they must practice internal skills and win the market with high quality. "The other is to make some independent brands as much as possible. According to the control of market demand, we design ourselves to produce raw materials, so we will also be more confident when dealing with external factors." Wu Xiaoming said that in the future, companies will pay more attention to product products in the future. The transformation and upgrading makes Yiwu's sporting goods more competitive in the global market.

Merchants will also give sincerity on the impact that may not be delivered to customers on time. "Usually we will negotiate. For example, when the delivery was originally scheduled to be delivered in August, we paid as much as possible. The rest can choose to cancel the order or wait for the goods. If this batch of goods is still needed Do a good job in the management and continuation of customers. "The good reputation accumulated for many years has also made most overseas customers willing to understand and accept.

What the person in charge of these enterprises has boosted is that while Yiwu fully relieves silent management, it has quickly introduced 13 new policies, three of which are related to logistics: logistics enterprises transport more than 2000 bids for each box to subsidize 60 yuan per box, and The business reaches a reward of more than 100,000 yuan. In Yiwu Port, the largest logistics hub in the country, in the past two days, the various stalls were full of sets of cards. Workers' relay loading and issuing a batch of goods will be filled in the warehouse immediately. In addition, many sports companies like Lao Wu will also take the initiative to hug the cabinets with other companies. Each full of containers will be pulled directly from the factory to Shanghai Port and Ningbo Zhoushan Port to further improve efficiency and cost.

It is said that the first "admission" of each World Cup is a small product of Yiwu. Although it is not the "main dish" of the World Cup, this small dish is indispensable and will not be absent.

(Newspaper reporter Xu Cuicui Mao Jiaqi)

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