The new media of the main station has increased innovation and has a strong spread.

Since the beginning of this year, the main station has continued to increase the innovation of sports new media, with the live broadcast of the event as its core competitiveness, expand the way of rich product presentation, form a matrix -type communication momentum, and the influence has been on the stage.

Enhance user stickiness with high -quality events live broadcast

The new media content of CCTV Sports Sciences in the Terminal Taiwan. In addition to synchronizing large -screen live broadcasts, it also extends new forms of track and field World Championships, International Swimming Federation Championships, Badminton World Championships and other new forms. In addition, the 11th World Games, the first China Flying Line League and other sports events on the entire network, attracting a large number of users to watch. In the first half of this year, there were 2987 live broadcasts of the "CCTV Sports" client, with 250 million viewing volume, 380 million views of on -demand videos, graphics and other content, and the cumulative download volume was 160 million times.

Innovate media integration and communication programs

The 31 sports accounts of the CCTV surrounding the live content products of the event, innovating and rich spreading. For example, jointly created 12 episodes "Special Program of the Super League -Super Vision" account with the "Football Night" column; "Yu Jia's Jiashi" account relying on the live broadcast of the CBA event, launching "Basketball Jiahua", "Jiashi connection connection 》 Such products, playback volume of 437.89 million times. Up to now, the TAB page of the CCTV Sports TAB pages ranked first in the TAB page of the vertical class. The broadcast volume was 866 million times and 377 million times, respectively.

Continuous development of new technology and new applications

The "CCTV Sports" client launched 4K, three -dimensional sounds, 360 -degree VR competition direct broadcast services during the Beijing Winter Olympics and the Winter Paralympic Games; the SRT transmission protocol was applied for the first time, and high -code receiving high -code rate, high -quality live broadcast Stream, with a traditional satellite signal of 1/4 of the transmission cost, complete the live broadcast and included game signal signal of nearly 1,000 hours, and achieve the exclusive live broadcast of the 11th World Games and the first field live broadcast of the 2022 track and field World Championships; Official public signals, designing tactical lens live broadcast alone; launching "Sports Very Wonderful Points and Smooth Watch" vertical screen short video collection, opening up the new situation from the live broadcast content to new media interactive products.

The promotion of the new media communication power of the main station has laid a solid foundation for the Katar World Cup spread in November, which will be the top race of the highest light in the second half of the year. The main station will set up a multi -channel and cross -platform melting media dissemination matrix to perfectly present this football audiovisual feast for hundreds of millions of audiences. The new media platforms of CCTV and CCTV Sports will start full -coverage live broadcasts for 64 games in the entire schedule from multiple angles and multi -angles, and build a multi -scenario and cross -circle full -chain domain content ecology and interactive products. The main station will strongly create a "header sample" that spreads the spread of new media events through the integration of the entire platform, the complication of the entire media, and the full traffic. Stay tuned!

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