There are counts on the cover 丨 This summer, the live broadcast room of the sports category gradually became popular, and the niche sports became a new movement trend

Cover Journalist Fu Wenchao

This summer, with the rise of temperature, everyone's enthusiasm has also increased significantly. Recently, the huge engine urban research institute released the "2022 Douyin Summer Trends Trends" report. The report shows that the short video playback volume shows a growth trend and reaches the peak of data in summer. From the perspective of category distribution, swimming, rowing and fishing are the most hot movement with "water".

Sports live broadcast room gradually became popular

The niche movement becomes a new sports trend this summer

The report shows that starting in January this year, the number of home sports content on the short video platform increased month by month, reaching 2.9 billion playback in July, an increase of 275%over the same period last year. The sports expert represented by Liu Genghong provides users with rich sports materials, and also drives home movements to become a new hot spot.

In addition to the new way of the mass movement, some niche movements are gradually becoming popular. The video playback volume of flying plates, Lu Chong, and waist flag rugins began to increase from the spring of 2022, and the data of July in the summer reached its peak. The "water" -related slurry movement is the most popular every summer, and in the summer of 2022, the summer of more than 2021 has attracted the attention of more and more sports enthusiasts.

Different niche sports have certain differences in crowd preferences. According to the comparison of various types of sports, it can be found that flying disks, Lu Chong and waist flags are favored by people aged 18-30. Among them, the 18-23-year-old people have reached 183 and 209 in the TGI of the flying disk and waist flag. From the perspective of gender distribution, flying plates and waist flags are the movement with higher participation in men, and Lu Chong is more popular among the women.

Self -driving tour boom is more significant in summer

Male male creation short videos are more active

The report believes that in addition to the objective environment of transportation, factors such as climate and temperature are also an important aspect of considering self -driving travel. Residents showed their seasonal preferences for self-driving. The spring of February-April gradually became warmer, and the amount of creation and communication related content of self-driving rising. Many family tours, parent -child travel, and graduation travel have begun, and self -driving related content has been widely spread. As the temperature gradually decreases the amount of self -driving tour content, it has ushered in the small peak of autumn self -driving during the October National Day holiday. Essence

Data show that self -driving shows differences in regions and regions. From the perspective of regional divisions, the natural scenery in the southwest is famous, so the most proportion of video related videos in the Southwest region. From the perspective of urban line -level, low -line cities are the main group of self -driving. Popular self -driving routes include independent road roads, Northwest large ring lines, etc., while the popular self -driving destinations include Ganzi, Qamdo, Nyingchi, etc.

In addition, it is interesting that the short video creators of self -driving tour show gender and age differences. The proportion of men is higher than that of women, and groups in 31-40 years of self-driving are more positive. From the perspective of urban sources, self -driving tourists are distributed in first -tier and new cities such as Chengdu, Beijing, and Chongqing. The urban distribution is relatively balanced, and the proportion of self -driving tourists from new first -tier and third -tier cities accounted for more than 20%.

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