Sports Marketing TOP10 ｜ Zheng Qinwen is the Ant Group "Mascher Chasing Ambassador" Hisense sponsor Inter Milan

Sports big business issue 2999, welcome to pay attention to the leading sports industry information platform

Global sports marketing events TOP10, we have made the most important and efficient sorting on the most important and efficient sorting and efficient sports business information of corporate brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, and sporting rights in the past week. For a week, sports marketing events at home and abroad have provided professional reference opinions.

You are welcome to pay attention to and put forward valuable comments, you can leave a message or inquire with our background. The following is a summary of global sports marketing TOP10 from August 15th to August 21st.

10. Toyota becomes a Roman main sponsor

On August 19th, the Roman Club reached a sponsorship agreement with Toyota Group. The internationally renowned car manufacturer replaced the modern position and became the new main sponsor of the club. The group will provide the club with the Toyota and Lexus electric team and comprehensive travel services. This is due to its own brand Kinto, and Kinto has also become a new travel service provider in Rome.

With the beginning of the new season, Toyota will provide Rome with a set of products and services in a more sustainable and environmental protection way to meet its continuous development of travel needs.

9. Tiffany becomes the official designer of the League of Legends Call Cup Cup

On August 18th, Fist Games and the world -renowned jewelry brand Tiffany & Co. Tiffany announced that it will carry out a few years of global cooperation in the League of Legends event, and Tiffany will become the official designer of the League of Legends Global Finals.

This cooperation is dedicated to the biggest honor of the Summoner Cup -the largest honor awarded to the winners of the global finals each year. The new trips will debut on fist games, League of Legends events and Tiffany's social media at 10 pm on August 29th, Beijing time. (For details: After the casting of the silver dragon, Tiffany designed a new summoner cup for the League of Legends)

8. Wu Jing becomes a spokesperson for red bull vitamin flavor beverage

News on August 18th, recently, Tiansi Group announced that "national tough guy" Wu Jing became the spokesperson for Red Bull® vitamin -flavored beverages. With the "tough guy" attitude, it collided with the spirit of "real cattle", encouraging Chinese consumers to stimulate potential, break through themselves, go all out to go all out , Challenge is impossible.

Zeng Senhong, president of Tiansi Group China, said: "Mr. Wu Jing's consistent blood" tough guy 'attitude is perfectly fit with the red cow brand's "True Niu" spirit. Trends, continuously drive innovation, bring more excellent and diversified product experience to consumers. "

7.

News on August 18th, recently, the oat milk brand Soyog Song Youyou announced that Sun Yowen was the global spokesperson and released a brand advertising blockbuster.

As a Chinese national fencing team athlete, the Women's Sword winner of the Tokyo Olympic Games, Sun Yowen has reached cooperation with more than ten brands after the Tokyo Olympics, and the commercial value has continued to rise.

6. Guo Ailun as Sai Baiwei Fresh Recommended Officer

On August 18, Guo Ailun served as Sai Baiwei fresh recommender. At present, the CBA is in the offseason. Guo Ailun, who is in doubtful Yun Guo Ailun, can still sign commercial cooperation, which is enough to prove his personal business value.

Sai Baiwei said: "Welcome Guo Ailun to become a new recommendation officer in Sai Baiwei.

5. Guo Jingjing became the spokesperson for KFC brand

On August 15th, KFC officially announced that the Olympic diving champion Guo Jingjing joined the KFC family and became a brand spokesperson.

As the Olympic champion that has been retired for many years, the "Diving Queen" has still won multiple business endorsements in recent years, which is enough to highlight its personal influence.

4. Swimming Olympic Champion Wang Shun as the spokesperson for BOSS brand

On August 19, BOSS officially announced that the swimming Olympic champion Wang Shun will be the new brand spokesperson to further strengthen its strong star lineup. As the real champion inside and outside the field, Wang Shun will join the brand renovation journey that BOSS has opened since the beginning of the year, and joined the All -Star spokesperson composed of Lee Min Ho, Anthony Joshua, Matteo Berrettini and others.

Wang Shun said: "I am very honored to be the spokesperson for the BOSS brand. I can work with the brand I have always loved to inspire more people to chase dreams bravely, making people extremely excited and looking forward to it."

3. Su Yiming served as an international special Olympic East Asian ambassador to promote the development of the Olympic Olympic

News on August 15th, recently, the International Olympic East Asia (hereinafter referred to as the East Asian District) officially announced that the Chinese single -board ski player Su Yiming will serve as the Ambassador of East Asia. Accept the social atmosphere of acceptance, equality and respect. "

At the same time, Su Yiming and his team (Endeavor China) jointly donated a creative portrait specially created by contemporary artist Shen Jingdong for Su Yiming. Essence

2. Hisense Ital

News on August 21st, recently, Inter Milan and Hisense Italian company signed a cooperation agreement until the 2024/25 season. Hisense Italy chose Inter Milan to consolidate its highest position in the football world and believe that the club is an ideal partner to continue its mission to expand its main sponsorship agreement in the world sports field. Earlier, Hisense and the FIFA established cooperative relationships before the Qatar World Cup, and established cooperative relationships with the recent women's football European Cup with European Football.

1. Ant Group signed a contract with Chinese women's net star Zheng Qinwen to support women's development with the help of new sports idol power

On August 19, the Ant Group officially announced that he signed a contract with Zheng Qinwen, a Chinese women's tennis star, and 19 -year -old net new forces will become the Ant Group's "Chasing Ambassador". , Blooming.

As an excellent representative of the new generation of female athletes in China, Zheng Qinwen, born in 2002, broke into the top 16 in the French Open competition this year. After Zheng Jie, Li Na and Zhang Shuai, the fourth place was promoted to the top 16 in Roland Galos The Chinese golden flower is also the youngest. As of August 19th, Zheng Qinwen ranked 41st in WTA, temporarily listed the first Chinese tennis women's singles.

Domestic sports marketing summary

◆ Wilson Wilsheng becomes the official partner of Dongfang Qimingxing

News on August 15th, recently, Oriental Qi Xing and Wilson Wilsheng jointly announced that Wilson Wilsheng officially became the strategic partner of Oriental Qiming Star.

Beijing Dongfang Qimingxing Sports Culture Development Co., Ltd. was established in 2009. It is a collection of young children's basketball training, children's physical fitness training, event operation, camp education, coaches training, player brokerage, physical education, business schools, sports equipment, and sports equipment. Comprehensive sports education service provider. In 13 years, it has accumulated, covering 180+ cities across the country, 700 campuses, with a cumulative service of over 1 million users.

◆ Sponsor add money! LNG and Bixin reach renewal cooperation

On August 17th, in the second day of the 2022LPL summer playoffs, LNG defeated BLG 3-1 to advance to the next round. After the game, the LNG e -sports club official Bo issued an article, announcing the renewal cooperation with the more than the Heart app.

Guan Bo wrote: I am glad to announce to everyone that LNG E -sports Club has renewed renewal cooperation with our old friend apps. In the next year, we will continue to travel side by side.

◆ Guoxin Aquatic Products officially named Qingdao Men's Basketball Team

On August 18, Guoxin Aquatic Products · Yu Xianye brand launch conference was held in Qingju, and Qingdao Guoxin Group's business brand "Guoxin Aquatic Products" was officially named the Qingdao men's basketball team.

The Qingdao Men's Basketball Team said that in the new season, the new title, and the new starting point, the Qingdao Men's Basketball Team will work with Guoxin Aquatic Products. Under the leadership of the coaching team with Liu Wei's core, full blessings and hope will launch an impact on the new season!

International Sports Marketing Summary

◆ Online retailer AOSOM UK becomes the official sponsor of Brent Ford

News on August 15th, the Premier League Brent Ford and online retailer AOSOM UK reached two seasons cooperative relationships. AOSOM UK was founded in 2009 and is headquartered in western London. It focuses on home supplies, garden products, children's toys and sporting supplies.

AOSOM will become the official trust supporters of the Brent Ford Club Community Sports Trust and participate in projects in supporting their shared local communities.

◆ Paycor becomes NFL Cincinna Tiger's home name sponsor

On August 15th, the NFL Cincinnati Tiger and the headquarters Paycor, headquartered, expanded their partnership with Paycor, which became the team's home name sponsor.

Since 2018, the company has been the official and exclusive human resources software provider of Tiger. The cooperation between the two sides further strengthened their common vision and commitment to the Cincinnati community, and promoted the improvement of the national awareness of the two organizations.

◆ Cameroon Football Association establishes long -term partnerships with One All Sports

On August 15, the Cameroon Football Association announced the establishment of a long -term partnership with the racing sports brand One All Sports. The two parties signed a three -year cooperation agreement. According to the agreement, the Cameroon National Team will wear a jersey provided by One All Sports for the 2022 Qatar World Cup.

Last month, the Cameroon Football Association announced the end of the partnership with the French sports brand Le COQ Sportif, which made people speculate that the "African Lion" led to the jersey brand wearing the 2022 Qatar World Cup in 2022. However, the Cameroon Football Association unexpectedly announced cooperation with One All Sports, a racing brand that has never been stained with football.

◆ Ibish became the official sponsors of women's rugby World Cup

News on August 16, recently, Petrochemical Giants have become the official sponsors of the 2021 Women's Rugby World Cup. This competition will be held in New Zealand from October 8th to November 12th.

Ibish's sponsorship covers F1, bicycles, football, sailing and other fields, and now adds rugby. Through joint efforts, these teams can achieve more results to support their ambitions on track and field, highway, water, and courts to help extraordinary athletes achieve extraordinary achievements. ◆ ESPN+Renewal EFL and England League Cup Copyright Agreement

On August 16th, ESPN+subscribing streaming media services have extended EFL and England League Cup exclusive copyright agreements in the United States. The agreement covers a total of more than 210 games, including 182 British Champions League, British and British -B competitions, about 50 more than the previous contract.

The new agreement also includes at least 30 English League Cups, which offers English and Spanish versions. ESPN+will also provide exclusive news in the EFL league and competition.

◆ NFL Detroit Lion and FANATICS Renewal Cooperation Agreement

News on August 16, the extension and expansion of NFL Detroit Lion extended and expanded the e -commerce cooperation between FANATICS, the world's leading authorized sports goods and digital sports platform providers. The company will become the team's end -to -end channel retail partner.

According to the new agreement, FANATICS will operate a full set of on -site goods and fans' equipment sales points at the Ford Stadium, while continuing to promote the online and mobile business business of the Lion. Fanatics has been a lion's e -commerce partner since 2015.

◆ Cadillac becomes the official car of the US Open

On August 17th, the US Internet Association and Cadillac have reached many years of sponsorship cooperation. This well -known local car manufacturer has become a new official car for the United States Tennis Open.

Starting from the US Open this year, Cadillac will conduct a large number of on -site display at the Billy Jane National Tennis Center, including the first all -electric model Cadillac Lyriq, and a Cadillac exhibition hall. The experience space will accommodate the Cadillac Electriq Theater to show the show The brand's vision for the future of all electric.

◆ Worldwide Express becomes the official logistics partner of Nasca

On August 17th, Naska reached a long -year cooperation agreement with the leading all -round service logistics partner Worldwide Express, which became the official logistics partner of Nasca.

In addition, the company has become the official logistics partner of the Richmond Circuit. In April of this year, WorldWide Express has become the chief sponsor of the Nask team Trackhouse, and now it has further expanded its influence in Naska.

◆ WWE and Pig Edition reached strategic cooperation

News on August 17th, recently, the Bai Ming Group's Biowei Edition officially signed a cooperation agreement with the World Wrestling Entertainment Company (WWE) to reach a short video copyright authorization to jointly promote the spread of WWE -related short videos on the entire network platform and support WWE to support WWE Short video marketing of important activities.

The Piggy Edition is the most large -scale opening platform in China. It focuses on the authorization of film and television copyright and has accumulated more than 280,000 hours of copyright resources. Its creator account has exceeded 230,000, Nissan short videos exceeding 100,000, and more than 20 and more than 20 Establishing channel cooperative relationships on a platform has rich professional experience in the field of short video production and distribution.

◆ Howard University and Jordan Brand signed a 20 -year cooperation agreement

On August 17, the University of Black University Howard and Jordan Brand signed a 20 -year cooperation agreement. The cooperation aims to enhance the sports department of Howard University and stimulate the new generation of outstanding dreams.

In addition to the cooperation with Howard University, Michael Jordan and Jordan Brand promised to the black community 100 million US dollars to help promote the organization of the organization and strive to create systematic changes.

◆ Bayern Munich and German Telecom renewed to 2027

On August 17th, the Bundesliga Bayern Munich Football Club announced that it would extend the 20 -year partnership between the two sides to 2027 with Deutsche Telekom.

This means that before 2027, German Telecom's advertisement will continue to appear on Bayern Munich's chest. The Honorary Chairman of the Club Ulishneus, CEO Oliver Cam, Anderia Joger, a member of the Club Marketing Committee, and the team player Thomas Muller and Manuel Neuer attended the renewal event Essence

◆ Los Angeles Galaxy and Herbalife renewing contract

News on August 18th, recently, MLS Los Angeles Galaxy and Herbalite Nutrition Renewal Cooperation Agreement has been renewed for many years. The cooperation between the two parties began in 2005. In 2007, Herbalite became the club's jersey advertising sponsor and will continue to hold this right.

Starting from MLS in the 2023 season, Herbalife Nutrition will continue to be the exclusive nutritional partner of the Los Angeles Galaxy, the club's exclusive health and health partner, and the official nutritional lifestyle partner.

◆ Wolfsburg and virtual advertising technology provider SUPPORTOR reached long -term cooperation

On August 18th, the Bundesliga Wolfsburg and headquarters headquarters in London's global leading virtual advertising technology provider SUPPORTOR reached a long -term strategic partnership to focus on the introduction and implementation of virtual advertisements. The goal of new cooperation is to strengthen and expand the international sponsorship activities of the club. With the help of SUPPORT AIR technology completely software, Wolfsburg will be able to double the advertising capacity of the two rows of LED boards at home in the home areas, showing specific advertisements for the target market, and replacing domestic display to international Market custom display.

◆ ITV and Premier Sports reached La Liga copyright transfer protocol

On August 18th, British Commercial Television ITV and La Liga British broadcast partner Premier Sports reached a new agreement that will broadcast some non -independent La Liga competitions in the next three seasons. The network will use ITV and ITV4 linear channels, as well as ITV HUB streaming services.

The contract between the two sides is 10 games in each season, and there are games where Real Madrid or Barcelona plays. Premier Sports is recently acquired by ViaPlay Group and is ready to reshape the brand. Premier Sports retains La Liga's remaining copyright in the UK, and distributes through the linear channel and Laligatv service of paid TV networks.

◆ Bologna and tire manufacturer BFGOODRICH reached a cooperation agreement

August 18 news, Serie A Bhononia and high -performance tire manufacturers BFGOODRICH reached a new season of cooperation. BFGOODRICH has become the club's high -quality partners and official suppliers.

In 1870, Benjamin Franklin Gedrich founded BFGOODRICH in Ohio. In its 151 -year history, he has been committed to applying cutting -edge technologies in all its tires. Found in industrial vehicles.

◆ Arsenal and Kero renewal contract

On August 19th, Arsenal and Keller Digital Entertainment have extended cooperative relations, and the two parties formally established cooperative relations in 2017. Kelle will continue to be the official football video game partner of the club. The renewal has made Arsenal continue to become one of the core clubs of COEME EFOOTBALL.

In addition, the brands of Kelomei and EFOOTBALL will also appear on the back of the seat of the Chief Course's main team bench. Arsenal will also continue to participate in e -sports competitions including EFOOTBALL Championship Pro.

◆ Manchester City and Future Culture Company Mighty Jaxx signed the global authorization agreement to launch three new collections

On August 20th, the Premier League defending champion Manchester City Football Club signed a global authorization agreement with Future Culture Company Mighty Jaxx. Lin Harland, and the two best PFA annual player Kelvin Debrane.

Three football celebrities wearing a new Sky Blue Manchester City 2022/23 season home jersey, with the glorious and mission of the new season, joined Mighty Allstars Global Sports Hall of Sports.

Note: The pictures used in this article are from the Internet

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