Old district new appearance ｜ China Sports Products City: a market leads a legend of an industry

Speaking of the development of Linyi sports supplies, I have to mention the China Sports Products City located on the intersection of Dashan Road and Hongda Road in Lanshan District. Speaking of China Sports Products City, I have to mention such a loud name -Song Liansheng. For more than 30 years, he has witnessed the development process of Linyi sports goods from scratch. In 1980, 17 -year -old Song Liansheng graduated from junior high school and began to do business with adults. "The place where I set up a stall was a poplar forest. Later, a greenhouse with a cement platform was built. Later, it was changed to two -story town buildings. It has developed to the fifth generation Linyi, which is now overseas, and online and offline. Mall. "

In the 1990s, Song Liansheng agent Shanghai's "Red Double Hi" sports supplies and began to get involved in the sports industry. Jiang Chenglong, the leader of Song Liansheng, told him at the time: "The people's living standards are high, and they must exercise. This market will be very large. Your future focus is still on sports." It is not possible to sell for agency. Song Liansheng started production sports products in 2003 and created the independent brand "Liantian-Landson".

At present, Sports Sports specializes in the production of basketball, foot, volleyball, table tennis rackets, table tennis tables, basketball racks, outdoor fitness paths, professional design and installation of indoor and outdoor stadiums, public fitness squares, school physical education teaching equipment and other projects. The products of major primary and secondary schools and fitness venues in our city can see Liansheng Sports products everywhere. Not only that, the series of products produced by Sports Sports not only cover most of the regions of Su, Lu, Anhui, and Ji, but also entered the international market. Many countries in Asia, Africa, and Eastern Europe are customers of Liantong Sports.

It can be said that from the stalls to the facade room, from the product agency to the independent research and development brand, Song Liansheng has achieved the perfect butterfly change from a small vendor to an entrepreneur for more than 30 years. Song Liansheng's experience is a microcosm of the development of Linyi sports industry and sports goods market ...

In China Sports Products City, there are thousands of merchants like Song Liansheng. The first -tier brands such as Shuhua, Pisces, Red Shuangxi, Sibbertine, Yenix, Yingjiante, Ruijiante, Lukes, Ginor, and Kellyt all settled in. Outdoor sports and leisure supplies, sports clothing, sports facilities, sports teaching equipment, etc. China Sports City, with a total construction area of ​​150,000 square meters, is the first modern and comprehensive sports goods professional wholesale market in China. It is also the largest sports goods procurement base in the country. Multi -functions such as makers, event exhibitions, product research and development, sports culture and fitness experience. In 2021, the total transaction volume exceeded 6.2 billion yuan, and the employees reached 5,200, which drove the development of wholesale retail, warehousing and logistics, international trade, e -commerce exhibitions, product research and development, sports culture and other related industries. The sports industry is a rising industry, a new growth pole for economic development, and a happy industry that enhances the sense of gain of the masses.

In recent years, China Sports Products has risen strongly. The value -added of the sports industry in Linyi has increased steadily. A large number of well -known brand companies such as Sports Sports, Yingjiante, and Ginor have emerged. , The sports manufacturing and sales industry develops rapidly. In 2020 and 2021, Linyi City successfully held two Shandong Sports Products Expo continuously, creating a high -level, more professional sports product display platform. China Sports Products City, a market leads a legend of an industry, helping the old district of Yimeng in the new era.

Reporter Rong Media Reporter Zhang Xiao

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